Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer - 20 Minuten<\/title><meta name=\"title\" content=\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\"\/><meta name=\"description\" content=\"Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. 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In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/02\/25\/47e96a6e-3182-410e-9c25-cead6b7c66e8.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C2200%2C1467&crop=faces&s=ab7d4adfcc0ee5e5c84d7677257f9867\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/migros-ex-kleine-grosse-anpassungen-das-planen-die-neuen-micasa-besitzer-103297814\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\",\"alternativeHeadline\":\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\",\"description\":\"Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.\",\"articleBody\":\"Micasa bleibt Micasa. Der j\u00fcngst abgestossene Fachmarkt der Migros geht in die H\u00e4nde des bisherigen Managements und ausl\u00e4ndischer Investoren \u00fcber. Der einstige CEO und neuer Mitbesitzer Philipp Agustoni bekr\u00e4ftigte Ende Februar gegen\u00fcber 20 Minuten , das \u00abetablierte Schweizer Einrichtungshaus\u00bb langfristig behaupten zu wollen. Agustoni und der \u00f6sterreichische Mitinvestor Franz Walter Wiest gew\u00e4hrten nun gegen\u00fcber der\u00a0 \u00abSonntagsZeitung\u00bb \u00a0Einblicke in ihre konkreten Vorhaben mit Micasa. So betont Wiest, dass er mit den bisherigen Managern Philipp Agustoni (CEO), Manuel Landolt (COO) sowie den Familien Brandstetter-Finger aus Deutschland und Wiest aus \u00d6sterreich das neue Besitzerkonsortium bildet: \u00abUnser Fokus liegt auf langfristigem Wachstum, nicht auf schnellem Profit.\u00bb Mindestens f\u00fcnf Jahre Er bekr\u00e4ftigt, an einem zeitnahen Wiederverkauf, etwa ins Ausland, sei niemand interessiert. F\u00fcnf Jahre wolle man investieren, vielleicht auch mehr. Wiest: \u00abWir denken auch an unsere Kinder, die das Gesch\u00e4ft mal \u00fcbernehmen k\u00f6nnten.\u00bb Ein langfristiges Engagement in einem Schweizer Einrichtungsmarkt, der in den vergangenen Jahren durch den \u00f6sterreichischen Riesen XXX-Lutz schon fast vollst\u00e4ndig konsolidiert worden war. Wieso tut man sich das eigentlich an? \u00abWeil wir \u00fcberzeugt sind, dass die Schweizerinnen und Schweizer gern bei einer Schweizer Firma einkaufen\u00bb, erkl\u00e4rt Wiest. Mit dem aktuellen Management habe man zwei gute Kenner des Marktes und der Produkte an Bord. Keine Preisschlacht mit Ikea F\u00fcr \u00abdie Schweizerinnen und Schweizer\u00bb, die gem\u00e4ss den neuen Besitzern aufgrund \u00abder langen Entscheidungswege\u00bb im Migros-Konzern wohl schon bald auf Micasa h\u00e4tten verzichten m\u00fcssen, wartet ein gutes Preis-Leistungs-Verh\u00e4ltnis. Dies versichert Firmenchef Agustoni. Aber: \u00abWas wir nicht sein wollen, ist ein Discounter.\u00bb Heisst: Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni. Und dies sowohl online als auch im physischen Laden. Denn man sei \u00fcberzeugt, dass der M\u00f6belmarkt auch k\u00fcnftig von Unternehmen beherrscht werde, die den Kunden ein haptisches Erlebnis bieten. Dabei wolle man sich im Design und in Sachen Nachhaltigkeit abheben, nicht in Sachen Preis. Keine Entlassungen? Nun, so Agustoni, werde in den kommenden Wochen erst einmal eine eigene IT aufgebaut und die Mitarbeitenden aus den einzelnen Genossenschaften in die Micasa AG \u00fcberf\u00fchrt. Ob es noch zu Entlassungen kommen wird, k\u00f6nne er noch nicht genau sagen. Aber: \u00abDoch \u00fcbernehmen wir grunds\u00e4tzlich alle Mitarbeitenden und werden auch k\u00fcnftig zwischen 400 und 500 Personen besch\u00e4ftigen.\u00bb\",\"image\":[],\"datePublished\":\"2025-03-09T13:44:54+01:00\",\"dateModified\":\"2025-03-09T13:44:54+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Silvan Haenni\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/02\/25\/47e96a6e-3182-410e-9c25-cead6b7c66e8.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2200%2C1467&s=4848addb66351e984114d6e31fd79a57\",\"caption\":\"Micasa bleibt auch nach dem Aus im Migros-Konzern Micasa \u2013 unter neuer Eigent\u00fcmerschaft und neuen Vorhaben.\",\"creditText\":\"Chris Blaser\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/cf8a95b5-07b0-4c6d-b3d3-dd73d2739044.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2667&s=a780e2118f2160e66c94b2640831147a\",\"caption\":\"CEO Philipp Agustoni ist seit seinem Management-Buy-Out Mitbesitzer der neuen Micasa AG.\",\"creditText\":\"Sabina Bobst\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/6134896e-ee22-43d4-9c11-119ec6770ef9.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2200%2C1467&s=16cadcb19af49e79d7a57943da38d649\",\"caption\":\"Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni.\",\"creditText\":\"Chris Blaser\"}]}],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" 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class=\"sc-6821256f-0 bXwfqn sc-3584b39c-0 hDUYcV sc-c5c57201-0 eiBLnd sc-c5c57201-1 jipLa-d\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/aside><\/div><\/nav><\/div><div id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/wirtschaft\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Wirtschaft<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-09T13:44:54+01:00\" class=\"sc-d721210-1 ldCIcW\">9. M\u00e4rz 2025, 13:44<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Migros-Ex<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>\u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Silvan Haenni\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/01\/14\/2c6bb8e4-fbe0-4b86-86ea-509c6d5ebfbe.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C1311%2C849&crop=faces&s=d82a3e2c0a6e3f98882892d2bfc7c138\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Silvan Haenni<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Micasa: Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Micasa geh\u00f6rt nun dem Management und Investoren aus Deutschland und \u00d6sterreich.<\/p><\/li><li><p>CEO Philipp Agustoni plant keine Preisschlacht mit Ikea, sondern setzt auf Qualit\u00e4t.<\/p><\/li><li><p>Das neue Besitzerkonsortium fokussiert auf langfristiges Wachstum und Nachhaltigkeit.<\/p><\/li><li><p>Es sind keine Entlassungen geplant, alle Mitarbeitenden sollen \u00fcbernommen werden.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Micasa bleibt Micasa. <a href=\"\/story\/migros-trennt-sich-von-micasa-und-alnatura-103289262\">Der j\u00fcngst abgestossene Fachmarkt der Migros<\/a> geht in die H\u00e4nde des bisherigen Managements und ausl\u00e4ndischer Investoren \u00fcber. Der einstige CEO und neuer Mitbesitzer Philipp Agustoni bekr\u00e4ftigte Ende Februar <a href=\"\/story\/migros-verkauf-herr-agustoni-ist-die-uebernahme-von-micasa-eine-gute-idee-103289475\">gegen\u00fcber 20 Minuten<\/a>, das \u00abetablierte Schweizer Einrichtungshaus\u00bb langfristig behaupten zu wollen.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Agustoni und der \u00f6sterreichische Mitinvestor Franz Walter Wiest gew\u00e4hrten nun gegen\u00fcber der\u00a0<a target=\"_blank\" href=\"https:\/\/epaper.sonntagszeitung.ch\/read\/10000\/10000\/2025-03-09\/32\" rel=\"noopener noreferrer\">\u00abSonntagsZeitung\u00bb<\/a>\u00a0Einblicke in ihre konkreten Vorhaben mit Micasa. So betont Wiest, dass er mit den bisherigen Managern Philipp Agustoni (CEO), Manuel Landolt (COO) sowie den Familien Brandstetter-Finger aus Deutschland und Wiest aus \u00d6sterreich das neue Besitzerkonsortium bildet: \u00abUnser Fokus liegt auf langfristigem Wachstum, nicht auf schnellem Profit.\u00bb<\/p><\/div><div class=\"Article_elementImage__A6J72\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:59.523809523809526%\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2579&s=f6b653e59b23410d4b49a052cb6e1278\" alt=\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\" title=\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C4000%2C2579&s=b69366c4e0598ac23f24b259d51099d5 400w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C4000%2C2579&s=a5d56460608762340e604448c50832a2 800w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2579&s=f6b653e59b23410d4b49a052cb6e1278 1200w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C4000%2C2579&s=6063d52ee00e47ec6906b70112a0420c 1600w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C4000%2C2579&s=43016ceba88475458460f9dddaf5a239 2001w\" width=\"1200\" height=\"774\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C4000%2C2579&s=a5d56460608762340e604448c50832a2')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">Foto: Beat Mathys<\/span><\/figcaption><\/figure><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Mindestens f\u00fcnf Jahre<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Er bekr\u00e4ftigt, an einem zeitnahen Wiederverkauf, etwa ins Ausland, sei niemand interessiert. F\u00fcnf Jahre wolle man investieren, vielleicht auch mehr. Wiest: \u00abWir denken auch an unsere Kinder, die das Gesch\u00e4ft mal \u00fcbernehmen k\u00f6nnten.\u00bb<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Ein langfristiges Engagement in einem Schweizer Einrichtungsmarkt, der in den vergangenen Jahren durch den \u00f6sterreichischen Riesen XXX-Lutz schon fast vollst\u00e4ndig konsolidiert worden war. Wieso tut man sich das eigentlich an? \u00abWeil wir \u00fcberzeugt sind, dass die Schweizerinnen und Schweizer gern bei einer Schweizer Firma einkaufen\u00bb, erkl\u00e4rt Wiest. Mit dem aktuellen Management habe man zwei gute Kenner des Marktes und der Produkte an Bord.<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Wo kaufst du deine M\u00f6bel?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Nur im absoluten Luxussegment.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>\u00dcberall ein bisschen, Hauptsache, sch\u00f6n.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Eigentlich immer Micasa \u2013 Migros-Kind halt.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich gehe aus Prinzip nur zur Ikea.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich habe keine M\u00f6bel.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Keine Preisschlacht mit Ikea<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>F\u00fcr \u00abdie Schweizerinnen und Schweizer\u00bb, die gem\u00e4ss den neuen Besitzern aufgrund \u00abder langen Entscheidungswege\u00bb im Migros-Konzern wohl schon bald auf Micasa h\u00e4tten verzichten m\u00fcssen, wartet ein gutes Preis-Leistungs-Verh\u00e4ltnis. Dies versichert Firmenchef Agustoni. Aber: \u00abWas wir nicht sein wollen, ist ein Discounter.\u00bb<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Heisst: Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni. Und dies sowohl online als auch im physischen Laden. Denn man sei \u00fcberzeugt, dass der M\u00f6belmarkt auch k\u00fcnftig von Unternehmen beherrscht werde, die den Kunden ein haptisches Erlebnis bieten. Dabei wolle man sich im Design und in Sachen Nachhaltigkeit abheben, nicht in Sachen Preis.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Keine Entlassungen?<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Nun, so Agustoni, werde in den kommenden Wochen erst einmal eine eigene IT aufgebaut und die Mitarbeitenden aus den einzelnen Genossenschaften in die Micasa AG \u00fcberf\u00fchrt.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Ob es noch zu Entlassungen kommen wird, k\u00f6nne er noch nicht genau sagen. Aber: \u00abDoch \u00fcbernehmen wir grunds\u00e4tzlich alle Mitarbeitenden und werden auch k\u00fcnftig zwischen 400 und 500 Personen besch\u00e4ftigen.\u00bb<\/p><\/div><div class=\"Article_element__Tq_1s\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du 20 Minuten Wirtschaft auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p>Hier kriegst du die aktuellsten News aus der Wirtschaftswelt und die heissesten Updates zu Konsumententhemen direkt auf dein 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Blaser\",\"caption\":{\"text\":\"Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni.\"}]}]}},\"caption\":{\"text\":\"Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni.\"}]}]},\"type\":\"image\"}]}},{\"type\":\"infobox\",\"collapsed\":false,\"infoboxContent\":[{\"type\":\"list\",\"listType\":\"unordered\",\"listItems\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Micasa geh\u00f6rt nun dem Management und Investoren aus Deutschland und \u00d6sterreich.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"CEO Philipp Agustoni plant keine Preisschlacht mit Ikea, sondern setzt auf Qualit\u00e4t.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Das neue Besitzerkonsortium fokussiert auf langfristiges Wachstum und Nachhaltigkeit.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Es sind keine Entlassungen geplant, alle Mitarbeitenden sollen \u00fcbernommen werden.\"}]}]}],\"title\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Micasa: Darum gehts\"}]}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Micasa bleibt Micasa. \"},{\"type\":\"internalLink\",\"htmlText\":\"Der j\u00fcngst abgestossene Fachmarkt der Migros\",\"metadataID\":103289262,\"url\":\"\/story\/migros-trennt-sich-von-micasa-und-alnatura-103289262\",\"tenantUrls\":{\"6\":\"\/story\/migros-trennt-sich-von-micasa-und-alnatura-103289262\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\" geht in die H\u00e4nde des bisherigen Managements und ausl\u00e4ndischer Investoren \u00fcber. Der einstige CEO und neuer Mitbesitzer Philipp Agustoni bekr\u00e4ftigte Ende Februar \"},{\"type\":\"internalLink\",\"htmlText\":\"gegen\u00fcber 20 Minuten\",\"metadataID\":103289475,\"url\":\"\/story\/migros-verkauf-herr-agustoni-ist-die-uebernahme-von-micasa-eine-gute-idee-103289475\",\"tenantUrls\":{\"6\":\"\/story\/migros-verkauf-herr-agustoni-ist-die-uebernahme-von-micasa-eine-gute-idee-103289475\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\", das \u00abetablierte Schweizer Einrichtungshaus\u00bb langfristig behaupten zu wollen.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Agustoni und der \u00f6sterreichische Mitinvestor Franz Walter Wiest gew\u00e4hrten nun gegen\u00fcber der\u00a0\"},{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003ca target=\\\"_blank\\\" href=\\\"https:\/\/epaper.sonntagszeitung.ch\/read\/10000\/10000\/2025-03-09\/32\\\"\\u003e\u00abSonntagsZeitung\u00bb\\u003c\/a\\u003e\"},{\"type\":\"htmlTextItem\",\"htmlText\":\"\u00a0Einblicke in ihre konkreten Vorhaben mit Micasa. So betont Wiest, dass er mit den bisherigen Managern Philipp Agustoni (CEO), Manuel Landolt (COO) sowie den Familien Brandstetter-Finger aus Deutschland und Wiest aus \u00d6sterreich das neue Besitzerkonsortium bildet: \u00abUnser Fokus liegt auf langfristigem Wachstum, nicht auf schnellem Profit.\u00bb\"}]},{\"type\":\"image\",\"image\":{\"id\":\"ikpfPZWuZPKl\",\"caption\":{\"text\":\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\"}]}]},\"credit\":\"Foto: Beat 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f\u00fcnf Jahre\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Er bekr\u00e4ftigt, an einem zeitnahen Wiederverkauf, etwa ins Ausland, sei niemand interessiert. F\u00fcnf Jahre wolle man investieren, vielleicht auch mehr. Wiest: \u00abWir denken auch an unsere Kinder, die das Gesch\u00e4ft mal \u00fcbernehmen k\u00f6nnten.\u00bb\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ein langfristiges Engagement in einem Schweizer Einrichtungsmarkt, der in den vergangenen Jahren durch den \u00f6sterreichischen Riesen XXX-Lutz schon fast vollst\u00e4ndig konsolidiert worden war. Wieso tut man sich das eigentlich an? \u00abWeil wir \u00fcberzeugt sind, dass die Schweizerinnen und Schweizer gern bei einer Schweizer Firma einkaufen\u00bb, erkl\u00e4rt Wiest. Mit dem aktuellen Management habe man zwei gute Kenner des Marktes und der Produkte an Bord.\"}]},{\"type\":\"poll\",\"question\":{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Wo kaufst du deine M\u00f6bel?\"}]}},\"answers\":[{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1ilt08u0u12\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Nur im absoluten Luxussegment.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1iltddl800\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\u00dcberall ein bisschen, Hauptsache, sch\u00f6n.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1ilt08u0u13\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Eigentlich immer Micasa \u2013 Migros-Kind halt.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1iltde87e0\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ich gehe aus Prinzip nur zur Ikea.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1iltdefmn0\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ich habe keine M\u00f6bel.\"}]}}]},{\"type\":\"crosshead\",\"htmlText\":\"Keine Preisschlacht mit Ikea\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"F\u00fcr \u00abdie Schweizerinnen und Schweizer\u00bb, die gem\u00e4ss den neuen Besitzern aufgrund \u00abder langen Entscheidungswege\u00bb im Migros-Konzern wohl schon bald auf Micasa h\u00e4tten verzichten m\u00fcssen, wartet ein gutes Preis-Leistungs-Verh\u00e4ltnis. Dies versichert Firmenchef Agustoni. Aber: \u00abWas wir nicht sein wollen, ist ein Discounter.\u00bb\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Heisst: Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni. Und dies sowohl online als auch im physischen Laden. Denn man sei \u00fcberzeugt, dass der M\u00f6belmarkt auch k\u00fcnftig von Unternehmen beherrscht werde, die den Kunden ein haptisches Erlebnis bieten. 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{"result":{"content":"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer - 20 Minuten<\/title><meta name=\"title\" content=\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\"\/><meta name=\"description\" content=\"Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/migros-ex-kleine-grosse-anpassungen-das-planen-die-neuen-micasa-besitzer-103297814\"\/><meta property=\"article:published_time\" content=\"2025-03-09T12:44:54.735Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/migros-ex-kleine-grosse-anpassungen-das-planen-die-neuen-micasa-besitzer-103297814\",\"name\":\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.\"\/><meta property=\"og:url\" content=\"https:\/\/www.20min.ch\/story\/migros-ex-kleine-grosse-anpassungen-das-planen-die-neuen-micasa-besitzer-103297814\"\/><meta property=\"og:title\" content=\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\"\/><meta property=\"og:locale\" content=\"de_DE\"\/><meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/20min\"\/><meta property=\"og:site_name\" content=\"20 Minuten\"\/><meta property=\"og:image\" content=\"https:\/\/image.20min.ch\/2025\/02\/25\/47e96a6e-3182-410e-9c25-cead6b7c66e8.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C2200%2C1467&crop=faces&s=ab7d4adfcc0ee5e5c84d7677257f9867\"\/><meta property=\"og:image:width\" content=\"1200\"\/><meta property=\"og:image:height\" content=\"675\"\/><meta name=\"twitter:card\" content=\"summary_large_image\"\/><meta name=\"twitter:site\" content=\"@20min\"\/><meta name=\"twitter:title\" content=\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\"\/><meta name=\"twitter:description\" content=\"Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/02\/25\/47e96a6e-3182-410e-9c25-cead6b7c66e8.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C2200%2C1467&crop=faces&s=ab7d4adfcc0ee5e5c84d7677257f9867\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/migros-ex-kleine-grosse-anpassungen-das-planen-die-neuen-micasa-besitzer-103297814\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\",\"alternativeHeadline\":\"Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer\",\"description\":\"Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.\",\"articleBody\":\"Micasa bleibt Micasa. Der j\u00fcngst abgestossene Fachmarkt der Migros geht in die H\u00e4nde des bisherigen Managements und ausl\u00e4ndischer Investoren \u00fcber. Der einstige CEO und neuer Mitbesitzer Philipp Agustoni bekr\u00e4ftigte Ende Februar gegen\u00fcber 20 Minuten , das \u00abetablierte Schweizer Einrichtungshaus\u00bb langfristig behaupten zu wollen. Agustoni und der \u00f6sterreichische Mitinvestor Franz Walter Wiest gew\u00e4hrten nun gegen\u00fcber der\u00a0 \u00abSonntagsZeitung\u00bb \u00a0Einblicke in ihre konkreten Vorhaben mit Micasa. So betont Wiest, dass er mit den bisherigen Managern Philipp Agustoni (CEO), Manuel Landolt (COO) sowie den Familien Brandstetter-Finger aus Deutschland und Wiest aus \u00d6sterreich das neue Besitzerkonsortium bildet: \u00abUnser Fokus liegt auf langfristigem Wachstum, nicht auf schnellem Profit.\u00bb Mindestens f\u00fcnf Jahre Er bekr\u00e4ftigt, an einem zeitnahen Wiederverkauf, etwa ins Ausland, sei niemand interessiert. F\u00fcnf Jahre wolle man investieren, vielleicht auch mehr. Wiest: \u00abWir denken auch an unsere Kinder, die das Gesch\u00e4ft mal \u00fcbernehmen k\u00f6nnten.\u00bb Ein langfristiges Engagement in einem Schweizer Einrichtungsmarkt, der in den vergangenen Jahren durch den \u00f6sterreichischen Riesen XXX-Lutz schon fast vollst\u00e4ndig konsolidiert worden war. Wieso tut man sich das eigentlich an? \u00abWeil wir \u00fcberzeugt sind, dass die Schweizerinnen und Schweizer gern bei einer Schweizer Firma einkaufen\u00bb, erkl\u00e4rt Wiest. Mit dem aktuellen Management habe man zwei gute Kenner des Marktes und der Produkte an Bord. Keine Preisschlacht mit Ikea F\u00fcr \u00abdie Schweizerinnen und Schweizer\u00bb, die gem\u00e4ss den neuen Besitzern aufgrund \u00abder langen Entscheidungswege\u00bb im Migros-Konzern wohl schon bald auf Micasa h\u00e4tten verzichten m\u00fcssen, wartet ein gutes Preis-Leistungs-Verh\u00e4ltnis. Dies versichert Firmenchef Agustoni. Aber: \u00abWas wir nicht sein wollen, ist ein Discounter.\u00bb Heisst: Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni. Und dies sowohl online als auch im physischen Laden. Denn man sei \u00fcberzeugt, dass der M\u00f6belmarkt auch k\u00fcnftig von Unternehmen beherrscht werde, die den Kunden ein haptisches Erlebnis bieten. Dabei wolle man sich im Design und in Sachen Nachhaltigkeit abheben, nicht in Sachen Preis. Keine Entlassungen? Nun, so Agustoni, werde in den kommenden Wochen erst einmal eine eigene IT aufgebaut und die Mitarbeitenden aus den einzelnen Genossenschaften in die Micasa AG \u00fcberf\u00fchrt. Ob es noch zu Entlassungen kommen wird, k\u00f6nne er noch nicht genau sagen. Aber: \u00abDoch \u00fcbernehmen wir grunds\u00e4tzlich alle Mitarbeitenden und werden auch k\u00fcnftig zwischen 400 und 500 Personen besch\u00e4ftigen.\u00bb\",\"image\":[],\"datePublished\":\"2025-03-09T13:44:54+01:00\",\"dateModified\":\"2025-03-09T13:44:54+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Silvan Haenni\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/02\/25\/47e96a6e-3182-410e-9c25-cead6b7c66e8.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2200%2C1467&s=4848addb66351e984114d6e31fd79a57\",\"caption\":\"Micasa bleibt auch nach dem Aus im Migros-Konzern Micasa \u2013 unter neuer Eigent\u00fcmerschaft und neuen Vorhaben.\",\"creditText\":\"Chris Blaser\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/cf8a95b5-07b0-4c6d-b3d3-dd73d2739044.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2667&s=a780e2118f2160e66c94b2640831147a\",\"caption\":\"CEO Philipp Agustoni ist seit seinem Management-Buy-Out Mitbesitzer der neuen Micasa AG.\",\"creditText\":\"Sabina Bobst\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/6134896e-ee22-43d4-9c11-119ec6770ef9.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2200%2C1467&s=16cadcb19af49e79d7a57943da38d649\",\"caption\":\"Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni.\",\"creditText\":\"Chris Blaser\"}]}],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" 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fgLGdv\">#WIRSINDZUKUNFT<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Z\u00fcrich\" href=\"\/zuerich\"><span class=\"sc-99b3a5c-1 fgLGdv\">Z\u00fcrich<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Bern\" href=\"\/bern\"><span class=\"sc-99b3a5c-1 fgLGdv\">Bern<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Basel\" href=\"\/basel\"><span class=\"sc-99b3a5c-1 fgLGdv\">Basel<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Zentralschweiz\" href=\"\/zentralschweiz\"><span class=\"sc-99b3a5c-1 fgLGdv\">Zentralschweiz<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Ostschweiz\" href=\"\/ostschweiz\"><span class=\"sc-99b3a5c-1 fgLGdv\">Ostschweiz<\/span><\/a><\/li><li 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title=\"Kino & Streaming\" href=\"\/kinostreaming\"><span class=\"sc-99b3a5c-1 fgLGdv\">Kino & Streaming<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Digital\" href=\"\/digital\"><span class=\"sc-99b3a5c-1 fgLGdv\">Digital<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Wissen\" href=\"\/wissen\"><span class=\"sc-99b3a5c-1 fgLGdv\">Wissen<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Kochen mit FOOBY\" href=\"\/kochen\"><span class=\"sc-99b3a5c-1 fgLGdv\">Kochen mit FOOBY<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Wettbewerbe\" href=\"\/wettbewerbe\"><span class=\"sc-99b3a5c-1 fgLGdv\">Wettbewerbe<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Gutscheine\" href=\"https:\/\/gutscheine.20min.ch\"><span class=\"sc-99b3a5c-1 fgLGdv\">Gutscheine<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Politik\" href=\"\/themen\/politik\"><span class=\"sc-99b3a5c-1 fgLGdv\">Politik<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Alle Themen\" href=\"https:\/\/www.20min.ch\/themen\"><span class=\"sc-99b3a5c-1 fgLGdv\">Alle Themen<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"E-Paper\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/epaper.20min.ch\"><span class=\"sc-99b3a5c-1 fgLGdv\">E-Paper<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Live TV\" href=\"\/video\/live-tv\"><span class=\"sc-99b3a5c-1 fgLGdv\">Live TV<\/span><\/a><\/li><li class=\"sc-99b3a5c-2 sc-99b3a5c-3 gwqDVB kuPALN\"><a class=\"sc-99b3a5c-0 eckruc\" title=\"Leitlinien\" href=\"\/publizistische-leitlinien-20-minuten\"><span class=\"sc-99b3a5c-1 fgLGdv\">Leitlinien<\/span><\/a><\/li><\/ul><button class=\"sc-8307d694-3 jJKvHT\">Mehr<svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/button><\/div><\/div><\/div><\/li><div class=\"sc-3be34ed-2 kgUGQj\"><li class=\"sc-3be34ed-1 sc-3be34ed-4 kIFGPh fDCCRU\"><a class=\"sc-d67e13a6-2 iPLHUj\" href=\"\/video\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws sc-d67e13a6-0 dlmMDN\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#video\"><\/use><\/svg><span class=\"sc-d67e13a6-1 btPuLr\">Video<\/span><\/a><a class=\"sc-d67e13a6-2 iPLHUj\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/fantasy.20min.ch\/de\/\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws sc-d67e13a6-0 dlmMDN\"><use 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iIeaQS\">|<\/span><a href=\"\/wirtschaft\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Wirtschaft<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Migros-Ex: \u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-09T13:44:54+01:00\" class=\"sc-d721210-1 ldCIcW\">9. M\u00e4rz 2025, 13:44<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Migros-Ex<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>\u00abKleine grosse Anpassungen\u00bb: Das planen die neuen Micasa-Besitzer<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Micasa geh\u00f6rt neu seinem Management \u2013 und Investoren aus Deutschland und \u00d6sterreich. In der \u00abSonntagsZeitung\u00bb erkl\u00e4ren sie, was sie mit dem einstigen Migros-M\u00f6belhaus vorhaben.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Silvan Haenni\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/01\/14\/2c6bb8e4-fbe0-4b86-86ea-509c6d5ebfbe.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C1311%2C849&crop=faces&s=d82a3e2c0a6e3f98882892d2bfc7c138\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Silvan Haenni<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Micasa: Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Micasa geh\u00f6rt nun dem Management und Investoren aus Deutschland und \u00d6sterreich.<\/p><\/li><li><p>CEO Philipp Agustoni plant keine Preisschlacht mit Ikea, sondern setzt auf Qualit\u00e4t.<\/p><\/li><li><p>Das neue Besitzerkonsortium fokussiert auf langfristiges Wachstum und Nachhaltigkeit.<\/p><\/li><li><p>Es sind keine Entlassungen geplant, alle Mitarbeitenden sollen \u00fcbernommen werden.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Micasa bleibt Micasa. <a href=\"\/story\/migros-trennt-sich-von-micasa-und-alnatura-103289262\">Der j\u00fcngst abgestossene Fachmarkt der Migros<\/a> geht in die H\u00e4nde des bisherigen Managements und ausl\u00e4ndischer Investoren \u00fcber. Der einstige CEO und neuer Mitbesitzer Philipp Agustoni bekr\u00e4ftigte Ende Februar <a href=\"\/story\/migros-verkauf-herr-agustoni-ist-die-uebernahme-von-micasa-eine-gute-idee-103289475\">gegen\u00fcber 20 Minuten<\/a>, das \u00abetablierte Schweizer Einrichtungshaus\u00bb langfristig behaupten zu wollen.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Agustoni und der \u00f6sterreichische Mitinvestor Franz Walter Wiest gew\u00e4hrten nun gegen\u00fcber der\u00a0<a target=\"_blank\" href=\"https:\/\/epaper.sonntagszeitung.ch\/read\/10000\/10000\/2025-03-09\/32\" rel=\"noopener noreferrer\">\u00abSonntagsZeitung\u00bb<\/a>\u00a0Einblicke in ihre konkreten Vorhaben mit Micasa. So betont Wiest, dass er mit den bisherigen Managern Philipp Agustoni (CEO), Manuel Landolt (COO) sowie den Familien Brandstetter-Finger aus Deutschland und Wiest aus \u00d6sterreich das neue Besitzerkonsortium bildet: \u00abUnser Fokus liegt auf langfristigem Wachstum, nicht auf schnellem Profit.\u00bb<\/p><\/div><div class=\"Article_elementImage__A6J72\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:59.523809523809526%\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2579&s=f6b653e59b23410d4b49a052cb6e1278\" alt=\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\" title=\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C4000%2C2579&s=b69366c4e0598ac23f24b259d51099d5 400w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C4000%2C2579&s=a5d56460608762340e604448c50832a2 800w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2579&s=f6b653e59b23410d4b49a052cb6e1278 1200w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C4000%2C2579&s=6063d52ee00e47ec6906b70112a0420c 1600w, https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C4000%2C2579&s=43016ceba88475458460f9dddaf5a239 2001w\" width=\"1200\" height=\"774\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/09\/1cee6c4e-1939-4943-bec6-b64e05ca5265.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C4000%2C2579&s=a5d56460608762340e604448c50832a2')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">Foto: Beat Mathys<\/span><\/figcaption><\/figure><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Mindestens f\u00fcnf Jahre<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Er bekr\u00e4ftigt, an einem zeitnahen Wiederverkauf, etwa ins Ausland, sei niemand interessiert. F\u00fcnf Jahre wolle man investieren, vielleicht auch mehr. Wiest: \u00abWir denken auch an unsere Kinder, die das Gesch\u00e4ft mal \u00fcbernehmen k\u00f6nnten.\u00bb<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Ein langfristiges Engagement in einem Schweizer Einrichtungsmarkt, der in den vergangenen Jahren durch den \u00f6sterreichischen Riesen XXX-Lutz schon fast vollst\u00e4ndig konsolidiert worden war. Wieso tut man sich das eigentlich an? \u00abWeil wir \u00fcberzeugt sind, dass die Schweizerinnen und Schweizer gern bei einer Schweizer Firma einkaufen\u00bb, erkl\u00e4rt Wiest. Mit dem aktuellen Management habe man zwei gute Kenner des Marktes und der Produkte an Bord.<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Wo kaufst du deine M\u00f6bel?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Nur im absoluten Luxussegment.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>\u00dcberall ein bisschen, Hauptsache, sch\u00f6n.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Eigentlich immer Micasa \u2013 Migros-Kind halt.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich gehe aus Prinzip nur zur Ikea.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103297814\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich habe keine M\u00f6bel.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Keine Preisschlacht mit Ikea<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>F\u00fcr \u00abdie Schweizerinnen und Schweizer\u00bb, die gem\u00e4ss den neuen Besitzern aufgrund \u00abder langen Entscheidungswege\u00bb im Migros-Konzern wohl schon bald auf Micasa h\u00e4tten verzichten m\u00fcssen, wartet ein gutes Preis-Leistungs-Verh\u00e4ltnis. Dies versichert Firmenchef Agustoni. Aber: \u00abWas wir nicht sein wollen, ist ein Discounter.\u00bb<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Heisst: Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni. Und dies sowohl online als auch im physischen Laden. Denn man sei \u00fcberzeugt, dass der M\u00f6belmarkt auch k\u00fcnftig von Unternehmen beherrscht werde, die den Kunden ein haptisches Erlebnis bieten. Dabei wolle man sich im Design und in Sachen Nachhaltigkeit abheben, nicht in Sachen Preis.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Keine Entlassungen?<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Nun, so Agustoni, werde in den kommenden Wochen erst einmal eine eigene IT aufgebaut und die Mitarbeitenden aus den einzelnen Genossenschaften in die Micasa AG \u00fcberf\u00fchrt.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Ob es noch zu Entlassungen kommen wird, k\u00f6nne er noch nicht genau sagen. Aber: \u00abDoch \u00fcbernehmen wir grunds\u00e4tzlich alle Mitarbeitenden und werden auch k\u00fcnftig zwischen 400 und 500 Personen besch\u00e4ftigen.\u00bb<\/p><\/div><div class=\"Article_element__Tq_1s\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du 20 Minuten Wirtschaft auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p>Hier kriegst du die aktuellsten News aus der Wirtschaftswelt und die heissesten Updates zu Konsumententhemen direkt auf dein 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Migros\",\"metadataID\":103289262,\"url\":\"\/story\/migros-trennt-sich-von-micasa-und-alnatura-103289262\",\"tenantUrls\":{\"6\":\"\/story\/migros-trennt-sich-von-micasa-und-alnatura-103289262\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\" geht in die H\u00e4nde des bisherigen Managements und ausl\u00e4ndischer Investoren \u00fcber. Der einstige CEO und neuer Mitbesitzer Philipp Agustoni bekr\u00e4ftigte Ende Februar \"},{\"type\":\"internalLink\",\"htmlText\":\"gegen\u00fcber 20 Minuten\",\"metadataID\":103289475,\"url\":\"\/story\/migros-verkauf-herr-agustoni-ist-die-uebernahme-von-micasa-eine-gute-idee-103289475\",\"tenantUrls\":{\"6\":\"\/story\/migros-verkauf-herr-agustoni-ist-die-uebernahme-von-micasa-eine-gute-idee-103289475\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\", das \u00abetablierte Schweizer Einrichtungshaus\u00bb langfristig behaupten zu wollen.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Agustoni und der \u00f6sterreichische Mitinvestor Franz Walter Wiest gew\u00e4hrten nun gegen\u00fcber der\u00a0\"},{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003ca target=\\\"_blank\\\" href=\\\"https:\/\/epaper.sonntagszeitung.ch\/read\/10000\/10000\/2025-03-09\/32\\\"\\u003e\u00abSonntagsZeitung\u00bb\\u003c\/a\\u003e\"},{\"type\":\"htmlTextItem\",\"htmlText\":\"\u00a0Einblicke in ihre konkreten Vorhaben mit Micasa. So betont Wiest, dass er mit den bisherigen Managern Philipp Agustoni (CEO), Manuel Landolt (COO) sowie den Familien Brandstetter-Finger aus Deutschland und Wiest aus \u00d6sterreich das neue Besitzerkonsortium bildet: \u00abUnser Fokus liegt auf langfristigem Wachstum, nicht auf schnellem Profit.\u00bb\"}]},{\"type\":\"image\",\"image\":{\"id\":\"ikpfPZWuZPKl\",\"caption\":{\"text\":\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Geh\u00f6rt nicht mehr in die Migros-Welt: Micasa.\"}]}]},\"credit\":\"Foto: Beat 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f\u00fcnf Jahre\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Er bekr\u00e4ftigt, an einem zeitnahen Wiederverkauf, etwa ins Ausland, sei niemand interessiert. F\u00fcnf Jahre wolle man investieren, vielleicht auch mehr. Wiest: \u00abWir denken auch an unsere Kinder, die das Gesch\u00e4ft mal \u00fcbernehmen k\u00f6nnten.\u00bb\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ein langfristiges Engagement in einem Schweizer Einrichtungsmarkt, der in den vergangenen Jahren durch den \u00f6sterreichischen Riesen XXX-Lutz schon fast vollst\u00e4ndig konsolidiert worden war. Wieso tut man sich das eigentlich an? \u00abWeil wir \u00fcberzeugt sind, dass die Schweizerinnen und Schweizer gern bei einer Schweizer Firma einkaufen\u00bb, erkl\u00e4rt Wiest. Mit dem aktuellen Management habe man zwei gute Kenner des Marktes und der Produkte an Bord.\"}]},{\"type\":\"poll\",\"question\":{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Wo kaufst du deine M\u00f6bel?\"}]}},\"answers\":[{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1ilt08u0u12\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Nur im absoluten Luxussegment.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1iltddl800\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\u00dcberall ein bisschen, Hauptsache, sch\u00f6n.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1ilt08u0u13\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Eigentlich immer Micasa \u2013 Migros-Kind halt.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1iltde87e0\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ich gehe aus Prinzip nur zur Ikea.\"}]}},{\"type\":\"pollItem\",\"id\":\"doc-1ilt08u0u11.doc-1iltdefmn0\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ich habe keine M\u00f6bel.\"}]}}]},{\"type\":\"crosshead\",\"htmlText\":\"Keine Preisschlacht mit Ikea\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"F\u00fcr \u00abdie Schweizerinnen und Schweizer\u00bb, die gem\u00e4ss den neuen Besitzern aufgrund \u00abder langen Entscheidungswege\u00bb im Migros-Konzern wohl schon bald auf Micasa h\u00e4tten verzichten m\u00fcssen, wartet ein gutes Preis-Leistungs-Verh\u00e4ltnis. Dies versichert Firmenchef Agustoni. Aber: \u00abWas wir nicht sein wollen, ist ein Discounter.\u00bb\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Heisst: Es gibt keine Preisschlacht mit Ikea, sondern gute Qualit\u00e4t, \u00abdie auch etwas kosten darf\u00bb, so Agustoni. Und dies sowohl online als auch im physischen Laden. Denn man sei \u00fcberzeugt, dass der M\u00f6belmarkt auch k\u00fcnftig von Unternehmen beherrscht werde, die den Kunden ein haptisches Erlebnis bieten. 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Handy.\"}]},{\"type\":\"embed\",\"url\":\"\",\"provider\":\"default\",\"embedCode\":\"\\u003cdiv class=\\\"EmbedContainer_default__3AKtV\\\" data-testid=\\\"EmbedContainer\\\"\\u003e\\n\\u003cstyle\\u003e\\n #cta-win-1657087299449 {\\n background-color: #2659FF;\\n border-radius: 4px;\\n border: solid 2px;\\n color: #fff;\\n display: block;\\n padding: 20px;\\n text-align: center;\\n }\\n\\n @media only screen and (min-width: 565px) {\\n #cta-win-1657087299449 {\\n margin: 0 auto;\\n max-width: 400px;\\n }\\n }\\n\\u003c\/style\\u003e\\n\\n\\u003ca id=\\\"cta-win-1657087299449\\\" href=\\\"https:\/\/www.20min.ch\/cmd\/openExternalBrowser?url=https%3A%2F%2Fwhatsapp.com%2Fchannel%2F0029VaFuIX9KQuJMDPITZi1N\\\" title=\\\"Jetzt 20 Minuten Wirtschaft abonnieren\\\" role=\\\"button\\\"\\u003eJetzt 20 Minuten Wirtschaft abonnieren\\u003c\/a\\u003e\\u003c\/div\\u003e\"}],\"title\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Folgst du 20 Minuten Wirtschaft 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