M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten - 20 Minuten<\/title><meta name=\"title\" content=\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\"\/><meta name=\"description\" content=\"M\u00fcller feiert 20-j\u00e4hriges Jubil\u00e4um in der Schweiz mit Rekord-Neuer\u00f6ffnungen. 2024 wurden so viele Filialen wie noch nie er\u00f6ffnet. \"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\"\/><meta property=\"article:published_time\" content=\"2025-03-07T09:26:09.750Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\",\"name\":\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Im 20. 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Jahr in der Schweiz expandiert M\u00fcller weiter. W\u00e4hrend im 2024 die meisten Standorte innert eines Jahres er\u00f6ffnet wurde, plant das Unternehmen f\u00fcr 2024 weitere neue Standorte.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C2500%2C1667&crop=faces&s=bc62714a91407136cb11dd86c366c74d\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\",\"alternativeHeadline\":\"Schweiz: Meiste Neuer\u00f6ffnungen in einem Jahr: M\u00fcller expandiert weiter\",\"description\":\"M\u00fcller feiert 20-j\u00e4hriges Jubil\u00e4um in der Schweiz mit Rekord-Neuer\u00f6ffnungen. 2024 wurden so viele Filialen wie noch nie er\u00f6ffnet. \",\"articleBody\":\"Mit einem Investitionsvolumen von rund 28,3 Millionen Euro setzt der deutsche Drogerie-Riese M\u00fcller 2025 seine Wachstumsstrategie in der Schweiz fort. \u00abDer Handelskonzern feiert in diesem Jahr sein 20-j\u00e4hriges Bestehen in der Eidgenossenschaft und erreicht mit neun Neuer\u00f6ffnungen und vier Standorterweiterungen eine Gesamtverkaufsfl\u00e4che von rund 91'000 Quadratmetern\u00bb, heisst es in einer Mitteilung vom Freitag. Dies markiert die h\u00f6chste Anzahl an Neuer\u00f6ffnungen innerhalb eines Jahres in der Firmengeschichte in der Schweiz. Der Fl\u00e4chenzuwachs von rund 10'500 Quadratmetern unterstreicht die Expansionsstrategie des Unternehmens. Im Jahr 2025 plant M\u00fcller neun Neuer\u00f6ffnungen in den erstklassigen Lagen von Wittenbach, Urdorf (EKZ Spitzacker), Z\u00fcrich Wiedikon, Winterthur, Matran, Aarau, Conthey, Romanel-sur-Lausanne und Affoltern am Albis. Franz Carl Weber wird zu M\u00fcller Im Rahmen der nachhaltigen Weiterentwicklung des traditionsreichen Spielwarenh\u00e4ndlers Franz Carl Weber, den M\u00fcller im Juli 2023 \u00fcbernommen hat, werden 2025 drei weitere Standorte umgebaut und als M\u00fcller-Filialen weitergef\u00fchrt: Zug, Z\u00fcrich Altstetten und Z\u00fcrich Bahnhofplatz. Aufgrund unzureichender Rentabilit\u00e4t und Kundenfrequenz mussten neun der urspr\u00fcnglichen 22 Standorte geschlossen werden, w\u00e4hrend die Standorte Chur und Bern bereits im vergangenen Jahr erfolgreich in M\u00fcller-Filialen umgewandelt wurden. Unabh\u00e4ngig von den Expansionsmassnahmen treibt M\u00fcller 2025 auch die Digitalisierung voran und startet in einer ersten Pilotphase den Ausbau des Onlineshops sowie die Einf\u00fchrung einer Express-Abholung, mit der Kunden Bestellungen bequem in den Filialen abholen k\u00f6nnen.\",\"image\":[],\"datePublished\":\"2025-03-07T10:26:09+01:00\",\"dateModified\":\"2025-03-07T10:26:09+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Simon Misteli\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"preconnect\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"preconnect\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" 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style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/wirtschaft\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Wirtschaft<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-07T10:26:09+01:00\" class=\"sc-d721210-1 ldCIcW\">7. M\u00e4rz 2025, 10:26<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Schweiz<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>Meiste Neuer\u00f6ffnungen in einem Jahr: M\u00fcller expandiert weiter<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Im 20. Jahr in der Schweiz expandiert M\u00fcller weiter. W\u00e4hrend im 2024 die meisten Standorte innert eines Jahres er\u00f6ffnet wurde, plant das Unternehmen f\u00fcr 2024 weitere neue Standorte.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/103076388\/simon-misteli\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Simon Misteli\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/05\/09\/8c86734d-7822-44e2-af94-9c5886c885c7.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C4000%2C3445&crop=faces&s=1c7885c1029f36c61bfb58d6dbf9c3db\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/103076388\/simon-misteli\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Simon Misteli<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementImage__A6J72\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:59.523809523809526%\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2500%2C1667&s=9f8b8df51aa000100ccc169eefc8a8d1\" alt=\"In 2024 er\u00f6ffnete M\u00fcller so viele L\u00e4den wie nie zuvor in seiner Zeit in der Schweiz.\" title=\"In 2024 er\u00f6ffnete M\u00fcller so viele L\u00e4den wie nie zuvor in seiner Zeit in der Schweiz.\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C2500%2C1667&s=fe1996dd9146da9facaa42ff08f27d3c 400w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2500%2C1667&s=d591864f19787653e85e3e866b09d963 800w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2500%2C1667&s=9f8b8df51aa000100ccc169eefc8a8d1 1200w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C2500%2C1667&s=d127ce6ad6b0170975a9b06f689a6991 1600w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C2500%2C1667&s=4ec558d9bbfacd34457460daa93963eb 2001w\" width=\"1200\" height=\"800\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2500%2C1667&s=d591864f19787653e85e3e866b09d963')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>In 2024 er\u00f6ffnete M\u00fcller so viele L\u00e4den wie nie zuvor in seiner Zeit in der Schweiz.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">M\u00fcller<\/span><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>M\u00fcller feiert 20 Jahre in der Schweiz mit der h\u00f6chsten Anzahl an Neuer\u00f6ffnungen in einem Jahr.<\/p><\/li><li><p>2024 plant M\u00fcller neun neue Standorte in erstklassigen Lagen wie Z\u00fcrich und Winterthur.<\/p><\/li><li><p>Mit einem Investitionsvolumen von 28,3 Millionen Euro setzt M\u00fcller seine Expansion 2025 fort.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Mit einem Investitionsvolumen von rund 28,3 Millionen Euro setzt der deutsche Drogerie-Riese M\u00fcller 2025 seine Wachstumsstrategie in der Schweiz fort.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>\u00abDer Handelskonzern feiert in diesem Jahr sein 20-j\u00e4hriges Bestehen in der Eidgenossenschaft und erreicht mit neun Neuer\u00f6ffnungen und vier Standorterweiterungen eine Gesamtverkaufsfl\u00e4che von rund 91'000 Quadratmetern\u00bb, heisst es in einer Mitteilung vom Freitag. Dies markiert die h\u00f6chste Anzahl an Neuer\u00f6ffnungen innerhalb eines Jahres in der Firmengeschichte in der Schweiz.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Der Fl\u00e4chenzuwachs von rund 10'500 Quadratmetern unterstreicht die Expansionsstrategie des Unternehmens. Im Jahr 2025 plant M\u00fcller neun Neuer\u00f6ffnungen in den erstklassigen Lagen von Wittenbach, Urdorf (EKZ Spitzacker), Z\u00fcrich Wiedikon, Winterthur, Matran, Aarau, Conthey, Romanel-sur-Lausanne und Affoltern am Albis.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Franz Carl Weber wird zu M\u00fcller<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Im Rahmen der nachhaltigen Weiterentwicklung des traditionsreichen Spielwarenh\u00e4ndlers Franz Carl Weber, den M\u00fcller im Juli 2023 \u00fcbernommen hat, werden 2025 drei weitere Standorte umgebaut und als M\u00fcller-Filialen weitergef\u00fchrt: Zug, Z\u00fcrich Altstetten und Z\u00fcrich Bahnhofplatz. Aufgrund unzureichender Rentabilit\u00e4t und Kundenfrequenz mussten neun der urspr\u00fcnglichen 22 Standorte geschlossen werden, w\u00e4hrend die Standorte Chur und Bern bereits im vergangenen Jahr erfolgreich in M\u00fcller-Filialen umgewandelt wurden.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Unabh\u00e4ngig von den Expansionsmassnahmen treibt M\u00fcller 2025 auch die Digitalisierung voran und startet in einer ersten Pilotphase den Ausbau des Onlineshops sowie die Einf\u00fchrung einer Express-Abholung, mit der Kunden Bestellungen bequem in den Filialen abholen k\u00f6nnen.<\/p><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du schon 20 Minuten auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use 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W\u00e4hrend im 2024 die meisten Standorte innert eines Jahres er\u00f6ffnet wurde, plant das Unternehmen f\u00fcr 2024 weitere neue Standorte.\",\"kickword\":{},\"styles\":{\"name\":\"Default\"},\"useEmbedUrl\":false},\"facebook\":{\"published\":\"2025-03-07T09:26:09.750Z\",\"updated\":\"2025-03-07T09:26:09.750Z\",\"mainCategoryName\":\"Wirtschaft\",\"mainCategoryFullUrlPath\":\"wirtschaft\",\"url\":\"\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\",\"urlSlug\":\"schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter\",\"openInNewWindow\":false,\"readingTime\":60,\"wordCount\":309,\"settings\":{\"commentRisk\":\"high\",\"commentingEnabled\":true,\"sharingEnabled\":true,\"likesEnabled\":true,\"renderedInWebView\":false,\"publicationDateExposed\":true,\"adsEnabled\":true,\"allowRobots\":true,\"headDisabled\":false},\"authors\":[{\"publicUserId\":103076388,\"type\":\"user\",\"name\":\"Simon Misteli\",\"firstName\":\"Simon\",\"lastName\":\"Misteli\",\"shortName\":\"sim\",\"prolitterisId\":\"891815\",\"jobTitle\":\"\",\"userImage\":{\"id\":\"tWMBxCnS6Osi\",\"variants\":{\"400px\":{\"src\":\"https:\/\/media.20min.ch\/6\/image\/2024\/05\/09\/8c86734d-7822-44e2-af94-9c5886c885c7.jpeg?auto=format%2Ccompress%2Cenhance\\u0026fit=max\\u0026w=400\\u0026h=400\\u0026rect=0%2C0%2C4000%2C3445\\u0026s=d7cbb6b34e62e21f85385d66289a7626\",\"avifSrc\":\"https:\/\/media.20min.ch\/6\/image\/2024\/05\/09\/8c86734d-7822-44e2-af94-9c5886c885c7.jpeg?auto=format%2Ccompress%2Cenhance\\u0026fit=max\\u0026w=400\\u0026h=400\\u0026rect=0%2C0%2C4000%2C3445\\u0026fm=avif\\u0026s=282232df1c21d1603712c3432e44b259\",\"maxWidth\":400,\"maxHeight\":400,\"width\":400,\"height\":345,\"aspectRatio\":1.1594202898550725,\"mediaType\":\"image\/jpeg\",\"focusPoint\":{\"x\":0.5,\"y\":0.5}},\"fix400x400px\":{\"src\":\"https:\/\/media.20min.ch\/6\/image\/2024\/05\/09\/8c86734d-7822-44e2-af94-9c5886c885c7.jpeg?auto=format%2Ccompress%2Cenhance\\u0026fit=crop\\u0026w=400\\u0026h=400\\u0026rect=0%2C0%2C4000%2C3445\\u0026crop=faces\\u0026s=1c7885c1029f36c61bfb58d6dbf9c3db\",\"avifSrc\":\"https:\/\/media.20min.ch\/6\/image\/2024\/05\/09\/8c86734d-7822-44e2-af94-9c5886c885c7.jpeg?auto=format%2Ccompress%2Cenhance\\u0026fit=crop\\u0026w=400\\u0026h=400\\u0026rect=0%2C0%2C4000%2C3445\\u0026crop=faces\\u0026fm=avif\\u0026s=879784d98eaf517efd231f5f30a2448a\",\"maxWidth\":400,\"maxHeight\":400,\"width\":400,\"height\":400,\"aspectRatio\":1,\"mediaType\":\"image\/jpeg\",\"focusPoint\":{\"x\":0.5,\"y\":0.5}}}},\"shortBiography\":{\"text\":\"\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[]}]},\"longBiography\":{\"text\":\"Simon Misteli absolvierte sein Studium in Kommunikation und Politik an der Universit\u00e4t Z\u00fcrich. 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{"result":{"content":"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten - 20 Minuten<\/title><meta name=\"title\" content=\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\"\/><meta name=\"description\" content=\"M\u00fcller feiert 20-j\u00e4hriges Jubil\u00e4um in der Schweiz mit Rekord-Neuer\u00f6ffnungen. 2024 wurden so viele Filialen wie noch nie er\u00f6ffnet. \"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\"\/><meta property=\"article:published_time\" content=\"2025-03-07T09:26:09.750Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\",\"name\":\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Im 20. 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W\u00e4hrend im 2024 die meisten Standorte innert eines Jahres er\u00f6ffnet wurde, plant das Unternehmen f\u00fcr 2024 weitere neue Standorte.\"\/><meta property=\"og:url\" content=\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\"\/><meta property=\"og:title\" content=\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\"\/><meta property=\"og:locale\" content=\"de_DE\"\/><meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/20min\"\/><meta property=\"og:site_name\" content=\"20 Minuten\"\/><meta property=\"og:image\" content=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C2500%2C1667&crop=faces&s=bc62714a91407136cb11dd86c366c74d\"\/><meta property=\"og:image:width\" content=\"1200\"\/><meta property=\"og:image:height\" content=\"675\"\/><meta name=\"twitter:card\" content=\"summary_large_image\"\/><meta name=\"twitter:site\" content=\"@20min\"\/><meta name=\"twitter:title\" content=\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\"\/><meta name=\"twitter:description\" content=\"Im 20. Jahr in der Schweiz expandiert M\u00fcller weiter. W\u00e4hrend im 2024 die meisten Standorte innert eines Jahres er\u00f6ffnet wurde, plant das Unternehmen f\u00fcr 2024 weitere neue Standorte.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C2500%2C1667&crop=faces&s=bc62714a91407136cb11dd86c366c74d\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/schweiz-meiste-neueroeffnungen-in-einem-jahr-mueller-expandiert-weiter-103296642\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten\",\"alternativeHeadline\":\"Schweiz: Meiste Neuer\u00f6ffnungen in einem Jahr: M\u00fcller expandiert weiter\",\"description\":\"M\u00fcller feiert 20-j\u00e4hriges Jubil\u00e4um in der Schweiz mit Rekord-Neuer\u00f6ffnungen. 2024 wurden so viele Filialen wie noch nie er\u00f6ffnet. \",\"articleBody\":\"Mit einem Investitionsvolumen von rund 28,3 Millionen Euro setzt der deutsche Drogerie-Riese M\u00fcller 2025 seine Wachstumsstrategie in der Schweiz fort. \u00abDer Handelskonzern feiert in diesem Jahr sein 20-j\u00e4hriges Bestehen in der Eidgenossenschaft und erreicht mit neun Neuer\u00f6ffnungen und vier Standorterweiterungen eine Gesamtverkaufsfl\u00e4che von rund 91'000 Quadratmetern\u00bb, heisst es in einer Mitteilung vom Freitag. Dies markiert die h\u00f6chste Anzahl an Neuer\u00f6ffnungen innerhalb eines Jahres in der Firmengeschichte in der Schweiz. Der Fl\u00e4chenzuwachs von rund 10'500 Quadratmetern unterstreicht die Expansionsstrategie des Unternehmens. Im Jahr 2025 plant M\u00fcller neun Neuer\u00f6ffnungen in den erstklassigen Lagen von Wittenbach, Urdorf (EKZ Spitzacker), Z\u00fcrich Wiedikon, Winterthur, Matran, Aarau, Conthey, Romanel-sur-Lausanne und Affoltern am Albis. Franz Carl Weber wird zu M\u00fcller Im Rahmen der nachhaltigen Weiterentwicklung des traditionsreichen Spielwarenh\u00e4ndlers Franz Carl Weber, den M\u00fcller im Juli 2023 \u00fcbernommen hat, werden 2025 drei weitere Standorte umgebaut und als M\u00fcller-Filialen weitergef\u00fchrt: Zug, Z\u00fcrich Altstetten und Z\u00fcrich Bahnhofplatz. Aufgrund unzureichender Rentabilit\u00e4t und Kundenfrequenz mussten neun der urspr\u00fcnglichen 22 Standorte geschlossen werden, w\u00e4hrend die Standorte Chur und Bern bereits im vergangenen Jahr erfolgreich in M\u00fcller-Filialen umgewandelt wurden. Unabh\u00e4ngig von den Expansionsmassnahmen treibt M\u00fcller 2025 auch die Digitalisierung voran und startet in einer ersten Pilotphase den Ausbau des Onlineshops sowie die Einf\u00fchrung einer Express-Abholung, mit der Kunden Bestellungen bequem in den Filialen abholen k\u00f6nnen.\",\"image\":[],\"datePublished\":\"2025-03-07T10:26:09+01:00\",\"dateModified\":\"2025-03-07T10:26:09+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Simon Misteli\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"preconnect\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"preconnect\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" 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style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/wirtschaft\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Wirtschaft<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">M\u00fcller Schweiz: Rekord-Expansion mit neuen Standorten<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-07T10:26:09+01:00\" class=\"sc-d721210-1 ldCIcW\">7. M\u00e4rz 2025, 10:26<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Schweiz<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>Meiste Neuer\u00f6ffnungen in einem Jahr: M\u00fcller expandiert weiter<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Im 20. Jahr in der Schweiz expandiert M\u00fcller weiter. W\u00e4hrend im 2024 die meisten Standorte innert eines Jahres er\u00f6ffnet wurde, plant das Unternehmen f\u00fcr 2024 weitere neue Standorte.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/103076388\/simon-misteli\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Simon Misteli\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/05\/09\/8c86734d-7822-44e2-af94-9c5886c885c7.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C4000%2C3445&crop=faces&s=1c7885c1029f36c61bfb58d6dbf9c3db\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/103076388\/simon-misteli\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Simon Misteli<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementImage__A6J72\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:59.523809523809526%\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2500%2C1667&s=9f8b8df51aa000100ccc169eefc8a8d1\" alt=\"In 2024 er\u00f6ffnete M\u00fcller so viele L\u00e4den wie nie zuvor in seiner Zeit in der Schweiz.\" title=\"In 2024 er\u00f6ffnete M\u00fcller so viele L\u00e4den wie nie zuvor in seiner Zeit in der Schweiz.\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C2500%2C1667&s=fe1996dd9146da9facaa42ff08f27d3c 400w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2500%2C1667&s=d591864f19787653e85e3e866b09d963 800w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2500%2C1667&s=9f8b8df51aa000100ccc169eefc8a8d1 1200w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C2500%2C1667&s=d127ce6ad6b0170975a9b06f689a6991 1600w, https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C2500%2C1667&s=4ec558d9bbfacd34457460daa93963eb 2001w\" width=\"1200\" height=\"800\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/07\/3f567c4a-afea-49af-97f7-4908c04daf37.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2500%2C1667&s=d591864f19787653e85e3e866b09d963')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>In 2024 er\u00f6ffnete M\u00fcller so viele L\u00e4den wie nie zuvor in seiner Zeit in der Schweiz.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">M\u00fcller<\/span><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>M\u00fcller feiert 20 Jahre in der Schweiz mit der h\u00f6chsten Anzahl an Neuer\u00f6ffnungen in einem Jahr.<\/p><\/li><li><p>2024 plant M\u00fcller neun neue Standorte in erstklassigen Lagen wie Z\u00fcrich und Winterthur.<\/p><\/li><li><p>Mit einem Investitionsvolumen von 28,3 Millionen Euro setzt M\u00fcller seine Expansion 2025 fort.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Mit einem Investitionsvolumen von rund 28,3 Millionen Euro setzt der deutsche Drogerie-Riese M\u00fcller 2025 seine Wachstumsstrategie in der Schweiz fort.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>\u00abDer Handelskonzern feiert in diesem Jahr sein 20-j\u00e4hriges Bestehen in der Eidgenossenschaft und erreicht mit neun Neuer\u00f6ffnungen und vier Standorterweiterungen eine Gesamtverkaufsfl\u00e4che von rund 91'000 Quadratmetern\u00bb, heisst es in einer Mitteilung vom Freitag. Dies markiert die h\u00f6chste Anzahl an Neuer\u00f6ffnungen innerhalb eines Jahres in der Firmengeschichte in der Schweiz.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Der Fl\u00e4chenzuwachs von rund 10'500 Quadratmetern unterstreicht die Expansionsstrategie des Unternehmens. Im Jahr 2025 plant M\u00fcller neun Neuer\u00f6ffnungen in den erstklassigen Lagen von Wittenbach, Urdorf (EKZ Spitzacker), Z\u00fcrich Wiedikon, Winterthur, Matran, Aarau, Conthey, Romanel-sur-Lausanne und Affoltern am Albis.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Franz Carl Weber wird zu M\u00fcller<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Im Rahmen der nachhaltigen Weiterentwicklung des traditionsreichen Spielwarenh\u00e4ndlers Franz Carl Weber, den M\u00fcller im Juli 2023 \u00fcbernommen hat, werden 2025 drei weitere Standorte umgebaut und als M\u00fcller-Filialen weitergef\u00fchrt: Zug, Z\u00fcrich Altstetten und Z\u00fcrich Bahnhofplatz. Aufgrund unzureichender Rentabilit\u00e4t und Kundenfrequenz mussten neun der urspr\u00fcnglichen 22 Standorte geschlossen werden, w\u00e4hrend die Standorte Chur und Bern bereits im vergangenen Jahr erfolgreich in M\u00fcller-Filialen umgewandelt wurden.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Unabh\u00e4ngig von den Expansionsmassnahmen treibt M\u00fcller 2025 auch die Digitalisierung voran und startet in einer ersten Pilotphase den Ausbau des Onlineshops sowie die Einf\u00fchrung einer Express-Abholung, mit der Kunden Bestellungen bequem in den Filialen abholen k\u00f6nnen.<\/p><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du schon 20 Minuten auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use 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