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id=\"g-videoplayer-loading-gradient-3\" x1=\"37.18\" y1=\"35\" x2=\"72.18\" y2=\"70\" gradientTransform=\"translate(-2.18)\" gradientUnits=\"userSpaceOnUse\"><stop offset=\"0.17\" stop-color=\"#fff\"><\/stop><stop offset=\"0.18\" stop-color=\"#fefdfd\"><\/stop><stop offset=\"0.35\" stop-color=\"#bcbbbb\"><\/stop><stop offset=\"0.52\" stop-color=\"#858384\"><\/stop><stop offset=\"0.67\" stop-color=\"#5b5859\"><\/stop><stop offset=\"0.81\" stop-color=\"#3c393a\"><\/stop><stop offset=\"0.92\" stop-color=\"#2a2627\"><\/stop><stop offset=\"1\" stop-color=\"#231f20\"><\/stop><\/linearGradient><mask id=\"g-videoplayer-loading-mask-4\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" maskUnits=\"userSpaceOnUse\"><rect fill=\"url(#g-videoplayer-loading-gradient-3)\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" transform=\"translate(0 105) rotate(-90)\"><\/rect><\/mask><\/defs><g mask=\"url(#g-videoplayer-loading-mask-4)\"><path d=\"M70,35H60A25,25,0,0,1,35,60V70A35,35,0,0,0,70,35Z\" class=\"svelte-2rohmp\"><\/path><\/g><path d=\"M70,35h0v1.56C70,36,70,35.52,70,35Z\" class=\"svelte-2rohmp\"><\/path><path d=\"M35,70V60a25,25,0,0,1,0-50V0a35,35,0,0,0,0,70c.52,0,1,0,1.56,0Z\" class=\"svelte-2rohmp\"><\/path><\/svg> <\/div>  <\/div><\/div><\/div> <\/div>  <\/figure><\/div> <\/div><div class=\"g-header-container g-theme-news g-align-center g-style-default svelte-1yujnqp g-transparent-masthead\" style=\"--g-header-text-wrap:balance\"><header class=\"g-header svelte-1yujnqp\">  <div class=\"g-heading-wrapper svelte-1yujnqp\"><h1 class=\"g-heading svelte-1vj0hyv\"><!-- HTML_TAG_START -->Too Many Trends!<!-- HTML_TAG_END --><\/h1><\/div> <div class=\"g-leadin-wrapper svelte-1yujnqp\"><p class=\"g-interactive-leadin svelte-1eq3t05\"><!-- HTML_TAG_START -->Every generation has chased trends. But to some members of Gen Z, the objects of teenage yearning feel more plentiful and less durable than ever before.<!-- HTML_TAG_END --><\/p><\/div>  <div class=\"g-byline-wrapper svelte-1yujnqp\"><p class=\"g-byline svelte-10de1fz\"> <span class=\"g-last-byline svelte-10de1fz\"><!-- HTML_TAG_START -->By <a href=\u201dhttps:\/\/www.nytimes.com\/by\/callie-holtermann\u201d>Callie Holtermann<\/a><!-- HTML_TAG_END --><\/span>  <\/p> <span class=\"g-timestamp-wrapper\"><time class=\"g-interactive-timestamp svelte-1xfuih8\" datetime=\"2025-03-07T17:02:31-05:00\">March 7, 2025 <\/time><\/span><\/div>   <div class=\"g-sharetools svelte-1yujnqp\"><div class=\"g-sharetools-wrapper svelte-1czjxe4   g-align-center\"><span data-place-component=\"sharetools\"  data-theme=\"light-filled\" data-disable=\"\" data-render-hash=\"h--b031da0\" class=\"svelte-1czjxe4\"><div class=\"css-1sm67ns\"><div role=\"toolbar\" data-testid=\"share-tools\" aria-label=\"Social Media Share buttons, Save button, and Comments Panel with current comment count\" class=\"css-yomkvi\"><div><\/div><div data-testid=\"share-tools-menu\" class=\"interactive-sharetools css-pz4gob\"><ul data-testid=\"share-tools-list\" class=\"css-1atjma0\"><li class=\"css-atthsv\"><div class=\"css-vxcmzt\"><div class=\"css-79elbk\"><button type=\"button\" aria-label=\"\" aria-expanded=\"false\" class=\"css-1eeh360 actionbar-button\" data-testid=\"gift-article-button\"><span class=\"css-10d8k1f\"><svg aria-hidden=\"true\" width=\"19\" height=\"19\" viewBox=\"0 0 19 19\"><path d=\"M18.04 5.293h-2.725c.286-.34.493-.74.606-1.17a2.875 2.875 0 0 0-.333-2.322A2.906 2.906 0 0 0 13.64.48a3.31 3.31 0 0 0-2.372.464 3.775 3.775 0 0 0-1.534 2.483l-.141.797-.142-.847A3.745 3.745 0 0 0 7.927.923 3.31 3.31 0 0 0 5.555.459 2.907 2.907 0 0 0 3.607 1.78a2.877 2.877 0 0 0-.333 2.321c.117.429.324.828.606 1.171H1.155a.767.767 0 0 0-.757.757v3.674a.767.767 0 0 0 .757.757h.424v7.53A1.01 1.01 0 0 0 2.588 19h14.13a1.01 1.01 0 0 0 1.01-.959v-7.56h.424a.758.758 0 0 0 .757-.757V6.05a.759.759 0 0 0-.868-.757Zm-7.196-1.625a2.665 2.665 0 0 1 1.01-1.736 2.24 2.24 0 0 1 1.574-.313 1.817 1.817 0 0 1 1.211.818 1.857 1.857 0 0 1 .202 1.453 2.2 2.2 0 0 1-.838 1.191h-3.431l.272-1.413ZM4.576 2.386a1.837 1.837 0 0 1 1.221-.817 2.23 2.23 0 0 1 1.565.313 2.624 2.624 0 0 1 1.01 1.736l.242 1.453H5.182a2.2 2.2 0 0 1-.838-1.19 1.857 1.857 0 0 1 .202-1.495h.03ZM1.548 6.424h7.54V9.39h-7.58l.04-2.967Zm1.181 4.128h6.359v7.287H2.729v-7.287Zm13.777 7.287h-6.348v-7.307h6.348v7.307Zm1.181-8.468h-7.53V6.404h7.53V9.37Z\" fill=\"#121212\" fill-rule=\"nonzero\"><\/path><\/svg>Share full article<\/span><\/button><\/div><\/div><\/li><li class=\"css-68l2z5\"><div class=\"css-vxcmzt\"><div class=\"css-79elbk\"><button type=\"button\" aria-label=\"More sharing options ...\" aria-expanded=\"false\" class=\"css-1nurhyi actionbar-button\"><svg aria-hidden=\"true\" width=\"23\" height=\"18\" viewBox=\"0 0 23 18\" class=\"css-zd9juy\"><path d=\"M1.357 17.192a.663.663 0 0 1-.642-.81c1.82-7.955 6.197-12.068 12.331-11.68V1.127a.779.779 0 0 1 .42-.653.726.726 0 0 1 .78.106l8.195 6.986a.81.81 0 0 1 .253.557.82.82 0 0 1-.263.547l-8.196 6.955a.83.83 0 0 1-.779.105.747.747 0 0 1-.42-.663V11.29c-8.418-.905-10.974 5.177-11.08 5.45a.662.662 0 0 1-.6.453Zm10.048-7.26a16.37 16.37 0 0 1 2.314.158.81.81 0 0 1 .642.726v3.02l6.702-5.682-6.702-5.692v2.883a.767.767 0 0 1-.242.536.747.747 0 0 1-.547.18c-4.808-.537-8.364 1.85-10.448 6.922a11.679 11.679 0 0 1 8.28-3.093v.042Z\" fill=\"#000000\" fill-rule=\"nonzero\"><\/path><\/svg><\/button><\/div><\/div><\/li><li class=\"css-68l2z5 save-button\"><button type=\"button\" role=\"switch\" class=\"css-1yhvmgx actionbar-button\" data-testid=\"save-article-button\" aria-label=\"Save article for reading later...\" aria-checked=\"false\" disabled=\"\" aria-busy=\"false\" aria-live=\"polite\"><svg width=\"12\" height=\"18\" viewBox=\"0 0 12 18\" class=\"css-eap6fy\"><g fill-rule=\"nonzero\"><path class=\"saved-fill\" d=\"M1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268z\"><\/path><path class=\"saved-stroke\" d=\"m12 18-5.9-4.756L0 17.98V1.014C0 .745.095.487.265.297.435.107.664 0 .904 0h10.192c.24 0 .47.107.64.297.169.19.264.448.264.717V18ZM1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268H1.158Z\"><\/path><\/g><\/svg><\/button><\/li><\/ul><\/div><\/div><\/div><\/span> <\/div><\/div><\/header> <\/div><div id=\"08GENZ-TREND-FATIGUE\"><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->For the past few years, opening up social media has felt like standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->New \u201cit\u201d water bottles are anointed almost quarterly. Influencers urge their viewers to style themselves as coastal grandmothers, ballet dancers, indie sleazers and coquettes \u2014 looks that have little in common besides the consumption they require. Specious fads like the \u201cmob wife aesthetic,\u201d recognized by <a href=\"https:\/\/www.nytimes.com\/2024\/01\/28\/style\/mob-wife-aesthetic-trend.html\">publications including this one<\/a>, prompted The New Yorker\u2019s <a href=\"https:\/\/www.newyorker.com\/humor\/shouts-murmurs\/beyond-mob-wife-the-next-wave-of-aesthetic-trends\">humor column<\/a> to predict what might come next: How about \u201cSupreme Court casual\u201d or \u201cspotted-lanternfly goth\u201d?<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->To keep up would leave most people broke, not to mention disoriented. And while a majority of these crazes are labeled \u201cGen Z trends,\u201d members of that generation may be the ones most fatigued by the churn.<!-- HTML_TAG_END --> <\/p><figure class=\"g-wrapper  svelte-141yli7 g-needs-margin-block\" style=\"--g-wrapper_margin-block:150px;--g-wrapper_margin-top:150px;--g-wrapper_margin-bottom:150px\" aria-label=\"video\">  <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"> <div class=\"g-media\" aria-hidden=\"true\"> <div id=\"\" class=\"g-videoplayer_wrapper svelte-1icpsrl\" style=\"--g-aspect-ratio: 0.5625\"><div class=\"svelte-1icpsrl\"> <noscript><video class=\"g-videoplayer readystate-0 svelte-63k3u6\" src=\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/hana-testimonial_1-320w-320w.mp4\" autoplay poster=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/hana-still.png\" width=\"\" height=\"\" controls loop playsinline preload=\"auto\" disableremoteplayback muted><\/video><\/noscript><\/div> <img alt=\"\" class=\"g-videoplayer_poster svelte-1icpsrl\" src=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/hana-still.png\"> <button class=\"g-videoplayer_play-fallback svelte-1icpsrl active\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><path class=\"cls-1 svelte-wl5d35\" d=\"m13.3,31.5c-.9.6-1.7.1-1.7-1V9.5c0-1.1.8-1.5,1.7-1l17.4,10.5c.9.6.9,1.5,0,2.1l-17.4,10.4Z\"><\/path><\/svg><\/button>  <div class=\"g-videoplayer_loading svelte-3bo0pu\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 70 70\"><defs><linearGradient id=\"g-videoplayer-loading-gradient-7\" x1=\"37.18\" y1=\"35\" x2=\"72.18\" y2=\"70\" gradientTransform=\"translate(-2.18)\" gradientUnits=\"userSpaceOnUse\"><stop offset=\"0.17\" stop-color=\"#fff\"><\/stop><stop offset=\"0.18\" stop-color=\"#fefdfd\"><\/stop><stop offset=\"0.35\" stop-color=\"#bcbbbb\"><\/stop><stop offset=\"0.52\" stop-color=\"#858384\"><\/stop><stop offset=\"0.67\" stop-color=\"#5b5859\"><\/stop><stop offset=\"0.81\" stop-color=\"#3c393a\"><\/stop><stop offset=\"0.92\" stop-color=\"#2a2627\"><\/stop><stop offset=\"1\" stop-color=\"#231f20\"><\/stop><\/linearGradient><mask id=\"g-videoplayer-loading-mask-8\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" maskUnits=\"userSpaceOnUse\"><rect fill=\"url(#g-videoplayer-loading-gradient-7)\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" transform=\"translate(0 105) rotate(-90)\"><\/rect><\/mask><\/defs><g mask=\"url(#g-videoplayer-loading-mask-8)\"><path d=\"M70,35H60A25,25,0,0,1,35,60V70A35,35,0,0,0,70,35Z\" class=\"svelte-2rohmp\"><\/path><\/g><path d=\"M70,35h0v1.56C70,36,70,35.52,70,35Z\" class=\"svelte-2rohmp\"><\/path><path d=\"M35,70V60a25,25,0,0,1,0-50V0a35,35,0,0,0,0,70c.52,0,1,0,1.56,0Z\" class=\"svelte-2rohmp\"><\/path><\/svg> <\/div>  <\/div><\/div><\/div> <\/div> <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"><div class=\"g-wrapper_caption g-text-align-left svelte-16667fc\"><p class=\"g-caption svelte-16667fc\"><!-- HTML_TAG_START -->Hana Tilksew, 19<!-- HTML_TAG_END --><\/p>    <\/div><\/div> <\/div> <\/figure><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->It\u2019s not that they don\u2019t get what\u2019s going on: Today\u2019s young adults can comfortably discuss the way that social media and fast fashion keep many members of their generation buying, sharing and discarding items. They are aware, sometimes painfully, that their insecurities are being harnessed for someone else\u2019s bottom line. But awareness does not equal liberation. Understanding the mechanisms at play does not always mean they can escape them \u2014 although many are trying.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Neena Atkins, 16, a high school junior in Dobbs Ferry, N.Y., said she felt \u201cconstantly bombarded\u201d by product recommendations. Cheetah print was hot less than two months ago, she said, \u201cand now when I go on TikTok, I see people saying, like, cheetah print is getting so old.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Lina, 15, a high school freshman near Fort Wayne, Ind., watched classmates buy <a href=\"https:\/\/www.nytimes.com\/2022\/05\/17\/style\/stanley-tumbler.html\">$35 Stanley tumblers<\/a> only to covet another brand of pastel water bottles shortly thereafter. \u201cIt\u2019s wasteful,\u201d she said. \u201cYou\u2019re just wasting resources, you\u2019re wasting money.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->James Oakley, 19, a college student in Oregon, thinks his age group has reached saturation: \u201cThe prevalence and pure amount of microtrends has made it impossible to understand or participate.\u201d<!-- HTML_TAG_END --> <\/p><div class=\"g-paid svelte-1va431l\"><div id=\"mid1\" class=\"place-ad\" data-position=\"mid1\" data-size-key=\"default\"><\/div> <\/div><div class=\"g-subhed-wrapper g-theme-news svelte-6e09mk\" style=\"--g-subhed-text-align: left;--g-subhed-margin-left: 0\"><h2 class=\"g-subhed g-heading2block svelte-6e09mk\"><!-- HTML_TAG_START -->\u2018This Is Gross\u2019<!-- HTML_TAG_END --><\/h2> <\/div><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->We tend to think of trends as a means of demonstrating that we know what\u2019s cool and new, or as a way to take part in a bigger collective \u201cmoment.\u201d For decades, critics have rightly pointed out that following trends facilitates a consumer capitalist culture \u2014 wake up, sheeple! \u2014 but it can also be experimental, playful, even fun.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Lately, though, trends feel more overwhelming. I recently set out to make sense of which trends were <em>actually<\/em> relevant to Gen Z-ers\u2019 lives. But after hearing from dozens of young people, a pattern emerged: Many wanted to talk not about any one trend that they thought mattered, but about their struggles with the relentless onslaught of trends, and the whiplash they felt from trying to process them all so quickly.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Young people I spoke with described an online trend ecosystem that resembles a soupy flood plain of fads \u2014 trends that are at once flimsy and a genuine source of stress for young people eager to fit in. The insecurity that young people feel when they don\u2019t have the \u201cit\u201d item is amplified when there\u2019s a new \u201cit\u201d item every week.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->To be clear, not every member of Gen Z has gotten sucked into the whirlpool that awaits them on their phones: Many can\u2019t be bothered \u2014 or simply can\u2019t afford \u2014 to pay attention. \u201cA lot of people don\u2019t buy from Shein, do not have the time or money to invest in every microtrend that just walks by,\u201d James said.<!-- HTML_TAG_END --> <\/p><figure class=\"g-wrapper  svelte-141yli7 g-needs-margin-block\" style=\"--g-wrapper_margin-block:150px;--g-wrapper_margin-top:150px;--g-wrapper_margin-bottom:150px\" aria-label=\"video\">  <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"> <div class=\"g-media\" aria-hidden=\"true\"> <div id=\"\" class=\"g-videoplayer_wrapper svelte-1icpsrl\" style=\"--g-aspect-ratio: 0.5625\"><div class=\"svelte-1icpsrl\"> <noscript><video class=\"g-videoplayer readystate-0 svelte-63k3u6\" src=\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/abner-testimonial_1-320w-320w.mp4\" autoplay poster=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/abner-still.png\" width=\"\" height=\"\" controls loop playsinline preload=\"auto\" disableremoteplayback muted><\/video><\/noscript><\/div> <img alt=\"\" class=\"g-videoplayer_poster svelte-1icpsrl\" src=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/abner-still.png\"> <button class=\"g-videoplayer_play-fallback svelte-1icpsrl active\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><path class=\"cls-1 svelte-wl5d35\" d=\"m13.3,31.5c-.9.6-1.7.1-1.7-1V9.5c0-1.1.8-1.5,1.7-1l17.4,10.5c.9.6.9,1.5,0,2.1l-17.4,10.4Z\"><\/path><\/svg><\/button>  <div class=\"g-videoplayer_loading svelte-3bo0pu\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 70 70\"><defs><linearGradient id=\"g-videoplayer-loading-gradient-11\" x1=\"37.18\" y1=\"35\" x2=\"72.18\" y2=\"70\" gradientTransform=\"translate(-2.18)\" gradientUnits=\"userSpaceOnUse\"><stop offset=\"0.17\" stop-color=\"#fff\"><\/stop><stop offset=\"0.18\" stop-color=\"#fefdfd\"><\/stop><stop offset=\"0.35\" stop-color=\"#bcbbbb\"><\/stop><stop offset=\"0.52\" stop-color=\"#858384\"><\/stop><stop offset=\"0.67\" stop-color=\"#5b5859\"><\/stop><stop offset=\"0.81\" stop-color=\"#3c393a\"><\/stop><stop offset=\"0.92\" stop-color=\"#2a2627\"><\/stop><stop offset=\"1\" stop-color=\"#231f20\"><\/stop><\/linearGradient><mask id=\"g-videoplayer-loading-mask-12\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" maskUnits=\"userSpaceOnUse\"><rect fill=\"url(#g-videoplayer-loading-gradient-11)\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" transform=\"translate(0 105) rotate(-90)\"><\/rect><\/mask><\/defs><g mask=\"url(#g-videoplayer-loading-mask-12)\"><path d=\"M70,35H60A25,25,0,0,1,35,60V70A35,35,0,0,0,70,35Z\" class=\"svelte-2rohmp\"><\/path><\/g><path d=\"M70,35h0v1.56C70,36,70,35.52,70,35Z\" class=\"svelte-2rohmp\"><\/path><path d=\"M35,70V60a25,25,0,0,1,0-50V0a35,35,0,0,0,0,70c.52,0,1,0,1.56,0Z\" class=\"svelte-2rohmp\"><\/path><\/svg> <\/div>  <\/div><\/div><\/div> <\/div> <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"><div class=\"g-wrapper_caption g-text-align-left svelte-16667fc\"><p class=\"g-caption svelte-16667fc\"><!-- HTML_TAG_START -->Abner Gordan, 21<!-- HTML_TAG_END --><\/p>    <\/div><\/div> <\/div> <\/figure><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Bemoaning the quickening of trends is itself a tradition. The scholar <a href=\"https:\/\/www.nytimes.com\/1996\/12\/19\/arts\/quentin-bell-the-chronicler-of-bloomsbury-dies-at-86.html\">Quentin Bell<\/a> observed in a 1978 edition of his book \u201cOn Human Finery,\u201d that \u201cthe pace of fashion has become noticeable, so noticeable that the fashions of a man\u2019s youth could look dowdy by the time that he was middle-aged.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Almost a half-century later, the journalist Kyle Chayka wrote in his book <a href=\"https:\/\/www.nytimes.com\/2024\/01\/14\/books\/review\/filterworld-kyle-chayka.html\">\u201cFilterworld\u201d<\/a> that \u201cmicrotrends\u201d now rise and fall in a matter of weeks. In its quest to retain our attention, social media seemed to have heightened both the quantity and intensity of what we once called a fad: \u201cUnder algorithmic feeds, the popular becomes more popular, and the obscure becomes even less visible,\u201d he writes.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->That\u2019s how it feels for Francesca Oliva, an 18-year-old college freshman in Hopewell Junction, N.Y. As a middle schooler, she said, she felt pressure to own the signifiers of the <a href=\"https:\/\/www.nytimes.com\/2019\/11\/12\/well\/family\/VSCO-girl-tween-parenting-advice.html\">\u201cVSCO girl\u201d look<\/a> that was then dominant: pastel scrunchies, a Hydro Flask water bottle. When she got them, it felt a little bit like she was putting on a costume.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->\u201cWhen you have 18,000 different \u2018core\u2019 identities being thrown at you \u2014 like eclectic grandpa, or coastal grandmother, or office siren \u2014 you\u2019re like, What am I supposed to be?\u201d she said.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->As she watched even more trends come and go, each one seemingly requiring a new wardrobe, she took a step back. She wants to spend her money on clothing that will last, she said, and she has neither the budget nor the mental energy to keep pace with a trend environment that resembles a game of Whac-a-Mole.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->\u201cPeople that continuously are buying these clothes just trying to fit in, it has to feel exhausting,\u201d she said. \u201cAs someone who\u2019s just <em>observing<\/em> that, it\u2019s exhausting.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Keeping up is a full-time job for Casey Lewis, author of the Gen Z trend newsletter \u201cAfter School.\u201d As an adolescent in rural Missouri in the late 1990s, Ms. Lewis, 37, learned about the popular styles of the moment \u2014 low-rise slip skirts, embellished baby tees \u2014 in teen magazines that arrived monthly. Fashion trends, in the macro sense, spun in 20-year cycles: Today\u2019s tier of more slight digital ephemera did not yet exist.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Her newsletter, a daily cheat sheet for millennials and their elders who want to know what young people are up to, is stuffed with a survey of everything that social media users and fashion publications are simultaneously declaring to be of the moment. Some of its tongue-in-cheek subject lines barely scan as English: \u201cQuietcations and Tweecore\u201d; \u201cRococo Revival and Cinnamon Softcore.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->A sense of consumption fatigue has set in, she said. \u201cEventually, you\u2019re just kind of like, \u2018This is gross. Why am I even participating in this culture?\u2019\u201d she said. \u201cI think creators and brands are increasingly having to answer to that understanding from young people.\u201d<!-- HTML_TAG_END --> <\/p><div class=\"g-paid svelte-1va431l\"><div id=\"mid2\" class=\"place-ad\" data-position=\"mid2\" data-size-key=\"default\"><\/div> <\/div><div class=\"g-subhed-wrapper g-theme-news svelte-6e09mk\" style=\"--g-subhed-text-align: left;--g-subhed-margin-left: 0\"><h2 class=\"g-subhed g-heading2block svelte-6e09mk\"><!-- HTML_TAG_START -->Status, Anxiety, FOMO<!-- HTML_TAG_END --><\/h2> <\/div><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Accelerants for the trend cycle abound. TikTok requires novelty to hold our attention, and has an algorithm potent enough to elevate the unknown to ubiquity in a matter of days. Fast-fashion marketplaces are able to <a href=\"https:\/\/www.nytimes.com\/2023\/05\/02\/business\/shein-fast-fashion.html\">churn out polyester<\/a> to meet whatever bottomless demand is generated online. And platforms are rolling out <a href=\"https:\/\/www.nytimes.com\/2023\/09\/12\/business\/tiktok-shop-e-commerce.html\">click-to-buy functions like TikTok Shop<\/a> to all but eliminate the friction between seeing something online and having it dropped on one\u2019s doorstep.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->That can make being online an unsatisfying experience: Social media was sold as a playground, but ended up feeling <a href=\"https:\/\/www.nytimes.com\/2021\/10\/02\/style\/tiktok-shopping-viral-products.html\">more like a mall<\/a>. \u201cEvery time I go on Instagram, it\u2019s like something is being sold to me,\u201d said Sequoya, a 22-year-old living in Salt Lake City.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Ensuring that the wheel continues to spin is the status-seeking element of human nature itself, <a href=\"https:\/\/www.nytimes.com\/2022\/09\/06\/books\/review\/status-and-culture-w-david-marx.html\">W. David Marx argues<\/a> in his book \u201cStatus and Culture.\u201d We want what other people have in order to fit in, but eventually abandon those same things once we see them as too accessible to the masses. Or, as Ms. Lewis put it, \u201cOnce a 12-year-old is crying over getting a Stanley, a 17-year-old isn\u2019t going to want one.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->In fashion, the result is a glut of low-quality clothing items that are not wearable for long. The average number of times a single garment is worn has decreased 36 percent compared with rates 15 years earlier, according to a 2019 report by the <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/sustainability-blog\/refashioning-clothings-environmental-impact\">Ellen MacArthur Foundation and McKinsey & Company<\/a>. For every five garments produced, the report added, three end up in a landfill or incinerated.<!-- HTML_TAG_END --> <\/p><figure class=\"g-wrapper  svelte-141yli7 g-needs-margin-block\" style=\"--g-wrapper_margin-block:150px;--g-wrapper_margin-top:150px;--g-wrapper_margin-bottom:150px\" aria-label=\"video\">  <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"> <div class=\"g-media\" aria-hidden=\"true\"> <div id=\"\" class=\"g-videoplayer_wrapper svelte-1icpsrl\" style=\"--g-aspect-ratio: 0.5625\"><div class=\"svelte-1icpsrl\"> <noscript><video class=\"g-videoplayer readystate-0 svelte-63k3u6\" src=\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/mercedes-320w-320w.mp4\" autoplay poster=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/mercedes-still.png\" width=\"\" height=\"\" controls loop playsinline preload=\"auto\" disableremoteplayback muted><\/video><\/noscript><\/div> <img alt=\"\" class=\"g-videoplayer_poster svelte-1icpsrl\" src=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/mercedes-still.png\"> <button class=\"g-videoplayer_play-fallback svelte-1icpsrl active\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><path class=\"cls-1 svelte-wl5d35\" d=\"m13.3,31.5c-.9.6-1.7.1-1.7-1V9.5c0-1.1.8-1.5,1.7-1l17.4,10.5c.9.6.9,1.5,0,2.1l-17.4,10.4Z\"><\/path><\/svg><\/button>  <div class=\"g-videoplayer_loading svelte-3bo0pu\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 70 70\"><defs><linearGradient id=\"g-videoplayer-loading-gradient-15\" x1=\"37.18\" y1=\"35\" x2=\"72.18\" y2=\"70\" gradientTransform=\"translate(-2.18)\" gradientUnits=\"userSpaceOnUse\"><stop offset=\"0.17\" stop-color=\"#fff\"><\/stop><stop offset=\"0.18\" stop-color=\"#fefdfd\"><\/stop><stop offset=\"0.35\" stop-color=\"#bcbbbb\"><\/stop><stop offset=\"0.52\" stop-color=\"#858384\"><\/stop><stop offset=\"0.67\" stop-color=\"#5b5859\"><\/stop><stop offset=\"0.81\" stop-color=\"#3c393a\"><\/stop><stop offset=\"0.92\" stop-color=\"#2a2627\"><\/stop><stop offset=\"1\" stop-color=\"#231f20\"><\/stop><\/linearGradient><mask id=\"g-videoplayer-loading-mask-16\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" maskUnits=\"userSpaceOnUse\"><rect fill=\"url(#g-videoplayer-loading-gradient-15)\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" transform=\"translate(0 105) rotate(-90)\"><\/rect><\/mask><\/defs><g mask=\"url(#g-videoplayer-loading-mask-16)\"><path d=\"M70,35H60A25,25,0,0,1,35,60V70A35,35,0,0,0,70,35Z\" class=\"svelte-2rohmp\"><\/path><\/g><path d=\"M70,35h0v1.56C70,36,70,35.52,70,35Z\" class=\"svelte-2rohmp\"><\/path><path d=\"M35,70V60a25,25,0,0,1,0-50V0a35,35,0,0,0,0,70c.52,0,1,0,1.56,0Z\" class=\"svelte-2rohmp\"><\/path><\/svg> <\/div>  <\/div><\/div><\/div> <\/div> <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"><div class=\"g-wrapper_caption g-text-align-left svelte-16667fc\"><p class=\"g-caption svelte-16667fc\"><!-- HTML_TAG_START -->Mercedes Candelaria, 24<!-- HTML_TAG_END --><\/p>    <\/div><\/div> <\/div> <\/figure><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->But it\u2019s not just clothes. David Peraza, 21, a college student in Yucat\u00e1n, Mexico, watches new titles surge to the top of the online game marketplace Steam more quickly than he can afford to buy them. At the beginning of last year, it seemed as if everyone was playing \u201cHelldivers 2,\u201d he said, only to pivot a few months later to an updated release of \u201cThe Legend of Zelda.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->\u201cIt is overwhelming,\u201d he said. Games trend so quickly that his <a href=\"https:\/\/www.nytimes.com\/2011\/04\/10\/business\/10ping.html\">FOMO<\/a> \u2014 fear of missing out \u2014 has grown \u201cexponential.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Some so-called trends feel more like mirages. Things like \u201c<a href=\"https:\/\/wwd.com\/shop\/shop-fashion\/mermaidcore-aesthetic-1235656992\/\">mermaidcore<\/a>\u201d and \u201c<a href=\"https:\/\/www.thecut.com\/2023\/05\/barefoot-boy-summer.html\">barefoot-boy summer<\/a>\u201d function less as reigning aesthetics in real life and more as mash-ups of words memorable enough to <a href=\"https:\/\/www.nytimes.com\/2023\/06\/03\/style\/summer-predictions-branding.html\">achieve social media virality<\/a> for a week or two. But trend pieces reliably follow: \u201cLately I wonder if we\u2019re living through a mass psychosis expressing itself through trend reporting,\u201d the fashion critic Rachel Tashjian <a href=\"https:\/\/www.harpersbazaar.com\/fashion\/fashion-week\/a39631139\/fear-of-god-eternal-jerry-lorenzo-interview\/\">wrote for Harper\u2019s Bazaar in 2022<\/a>.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Those fleeting trends can still cause real anxiety for young people who feel pressure to measure up to what they see online.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Neena, the 16-year-old, recalled a conversation with a panicked friend during study hall. \u201cShe told me: \u2018I\u2019m really stressed out. I don\u2019t know whether I want to be an Aussie girl or a vanilla girl,\u201d Neena recalled, naming <a href=\"https:\/\/www.getsortd.co\/blog\/aussie-girl-wishlist\">two<\/a> <a href=\"https:\/\/www.today.com\/life\/vanilla-girl-aesthetic-tiktok-trend-rcna73817\">looks<\/a> that had briefly overtaken her TikTok feed. \u201cThat was kind of my realization: This is not normal.\u201d<!-- HTML_TAG_END --> <\/p><div class=\"g-paid svelte-1va431l\"><div id=\"mid3\" class=\"place-ad\" data-position=\"mid3\" data-size-key=\"default\"><\/div> <\/div><div class=\"g-subhed-wrapper g-theme-news svelte-6e09mk\" style=\"--g-subhed-text-align: left;--g-subhed-margin-left: 0\"><h2 class=\"g-subhed g-heading2block svelte-6e09mk\"><!-- HTML_TAG_START -->Enter \u2018Underconsumption Core\u2019<!-- HTML_TAG_END --><\/h2> <\/div><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Is it possible that the fire hydrant of trends is starting to run dry? <a href=\"https:\/\/www.businessoffashion.com\/articles\/marketing-pr\/do-viral-microtrends-still-matter-for-fashion\/\">Business of Fashion<\/a> predicted in January that viral microtrends were on their way out, in part because of the uncertain fate of TikTok, which was <a href=\"https:\/\/www.nytimes.com\/2025\/01\/17\/us\/politics\/tiktok-ban-what-to-know.html\">set to face a federal ban<\/a> in January. The app flickered dark, and then back to life, after President Trump signed <a href=\"https:\/\/www.nytimes.com\/2025\/01\/20\/technology\/trump-tiktok-ban-delay-executive-order.html\">an executive order<\/a> that delayed enforcement of the ban for 75 days.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Hana Tilksew, 19, a college student near Fresno, Calif., got rid of the app anyway. It\u2019s been a relief, she said: \u201cI think a permanent TikTok ban would definitely help mitigate the relentless pressure we feel to keep up.\u201d<!-- HTML_TAG_END --> <\/p><figure class=\"g-wrapper  svelte-141yli7 g-needs-margin-block\" style=\"--g-wrapper_margin-block:150px;--g-wrapper_margin-top:150px;--g-wrapper_margin-bottom:150px\" aria-label=\"video\">  <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"> <div class=\"g-media\" aria-hidden=\"true\"> <div id=\"\" class=\"g-videoplayer_wrapper svelte-1icpsrl\" style=\"--g-aspect-ratio: 0.5625\"><div class=\"svelte-1icpsrl\"> <noscript><video class=\"g-videoplayer readystate-0 svelte-63k3u6\" src=\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/francesca-testimonial-320w-320w.mp4\" autoplay poster=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/francesca-still.png\" width=\"\" height=\"\" controls loop playsinline preload=\"auto\" disableremoteplayback muted><\/video><\/noscript><\/div> <img alt=\"\" class=\"g-videoplayer_poster svelte-1icpsrl\" src=\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/francesca-still.png\"> <button class=\"g-videoplayer_play-fallback svelte-1icpsrl active\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><path class=\"cls-1 svelte-wl5d35\" d=\"m13.3,31.5c-.9.6-1.7.1-1.7-1V9.5c0-1.1.8-1.5,1.7-1l17.4,10.5c.9.6.9,1.5,0,2.1l-17.4,10.4Z\"><\/path><\/svg><\/button>  <div class=\"g-videoplayer_loading svelte-3bo0pu\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 70 70\"><defs><linearGradient id=\"g-videoplayer-loading-gradient-19\" x1=\"37.18\" y1=\"35\" x2=\"72.18\" y2=\"70\" gradientTransform=\"translate(-2.18)\" gradientUnits=\"userSpaceOnUse\"><stop offset=\"0.17\" stop-color=\"#fff\"><\/stop><stop offset=\"0.18\" stop-color=\"#fefdfd\"><\/stop><stop offset=\"0.35\" stop-color=\"#bcbbbb\"><\/stop><stop offset=\"0.52\" stop-color=\"#858384\"><\/stop><stop offset=\"0.67\" stop-color=\"#5b5859\"><\/stop><stop offset=\"0.81\" stop-color=\"#3c393a\"><\/stop><stop offset=\"0.92\" stop-color=\"#2a2627\"><\/stop><stop offset=\"1\" stop-color=\"#231f20\"><\/stop><\/linearGradient><mask id=\"g-videoplayer-loading-mask-20\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" maskUnits=\"userSpaceOnUse\"><rect fill=\"url(#g-videoplayer-loading-gradient-19)\" x=\"35\" y=\"35\" width=\"35\" height=\"35\" transform=\"translate(0 105) rotate(-90)\"><\/rect><\/mask><\/defs><g mask=\"url(#g-videoplayer-loading-mask-20)\"><path d=\"M70,35H60A25,25,0,0,1,35,60V70A35,35,0,0,0,70,35Z\" class=\"svelte-2rohmp\"><\/path><\/g><path d=\"M70,35h0v1.56C70,36,70,35.52,70,35Z\" class=\"svelte-2rohmp\"><\/path><path d=\"M35,70V60a25,25,0,0,1,0-50V0a35,35,0,0,0,0,70c.52,0,1,0,1.56,0Z\" class=\"svelte-2rohmp\"><\/path><\/svg> <\/div>  <\/div><\/div><\/div> <\/div> <div class=\"g-block g-block-margin svelte-1jrfrvl g-margin-inline\" style=\"\"><div class=\"g-block-width g-max-width-220px svelte-1jrfrvl\" style=\"max-width: 220px;\"><div class=\"g-wrapper_caption g-text-align-left svelte-16667fc\"><p class=\"g-caption svelte-16667fc\"><!-- HTML_TAG_START -->Francesca Oliva, 18<!-- HTML_TAG_END --><\/p>    <\/div><\/div> <\/div> <\/figure><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Other TikTok users have been making their fatigue known for a while now. In a flurry of videos last year, some <a href=\"https:\/\/www.vogue.com\/article\/what-is-deinfluencing\">expressed frustration<\/a> at the buy-buy-buy ethos on the app. Others pushed \u201c<a href=\"https:\/\/www.nytimes.com\/2024\/07\/25\/style\/tiktok-underconsumption-influencers.html\">underconsumption core<\/a>,\u201d which encourages users to show off their off-trend, but still thoroughly wearable, clothes. Still more have documented their attempts at a \u201c<a href=\"https:\/\/www.nytimes.com\/2025\/02\/28\/business\/shopping-addiction-no-buy-2025.html\">low-buy year<\/a>\u201d in which they vowed to cut back on shopping.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Such neatly packaged repudiations of trendiness strike Abner Gordan, a 21-year-old college student in New York City, as ironic. \u201cIn a weird way, I think being anti-trend is very trendy,\u201d he said.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->While many of his friends still buy secondhand clothing or furniture, he has watched the \u201cunderconsumption core\u201d label lose steam online, just like all of the \u201ccores\u201d before it. It was dispiriting, he said, to witness what at first seemed like a move away from the trend cycle be subsumed by it instead.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->\u201cIt\u2019s like you can\u2019t escape,\u201d he said.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Perhaps Gen Z is just aging out of the period of their lives ruled by trends, Ms. Lewis said, noting that its eldest members are in their late 20s. But she does not think the online trend madness will slow down anytime soon. Enter Gen Alpha, whose eyes are already racing across screens. \u201cI think they\u2019re going to be trend freaks,\u201d Ms. Lewis said.<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->Hana stopped buying ultra-trendy items when she realized that a closet full of bags and Brandy Melville miniskirts wasn\u2019t making her any happier. She said she gave her hand-me-downs to her 13-year-old sister, a middle schooler who is \u201cstill obsessed with trends.\u201d<!-- HTML_TAG_END --> <\/p><p class=\"g-text  svelte-wbgwfj\"><!-- HTML_TAG_START -->\u201cShe\u2019ll grow out of it eventually,\u201d she said.<!-- HTML_TAG_END --> <\/p> <\/div> \n\t\t\t\n\t\t\t<script>\n\t\t\t\t{\n\t\t\t\t\t__sveltekit_1juv52z = {\n\t\t\t\t\t\tbase: new URL(\".\", location).pathname.slice(0, -1)\n\t\t\t\t\t};\n\n\t\t\t\t\tconst element = document.currentScript.parentElement.dataset.birdkitHydrate ? document.currentScript.parentElement : 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finance\",start:39.624,end:41.423},{text:\"37.png\/0vw\/0vh\/22vw\/Mewing\",start:41.423,end:42.065},{text:\"39.png\/0vw\/0vh\/22vw\/Looksmaxxing\",start:42.065,end:45.628}],showPlayPauseButton:false,showTime:false,showToggleMuteButton:true,showPlayAgainButton:true,showPlayCenterButton:true,showProgressBar:false,showCC:true,showCCButton:false}}}},{type:\"header\",value:{sharetools:{show:true,theme:\"light-filled\",position:\"belowByline\"},style:\"default\",align:\"center\",textWrap:\"balance\",customByline:\"By \\u003Ca href=\u201dhttps:\/\/www.nytimes.com\/by\/callie-holtermann\u201d>Callie Holtermann\\u003C\/a>\",headline:\"Too Many Trends!\",leadin:\"Every generation has chased trends. But to some members of Gen Z, the objects of teenage yearning feel more plentiful and less durable than ever before.\",bylines:[],slugs:[],firstPublished:\"March 7, 2025\",firstPublishedTimestamp:\"2025-03-07T17:02:31-05:00\",lastModified:\"March 7, 2025\",lastModifiedTimestamp:\"2025-03-07T18:12:49-05:00\",updatedText:\"\",language:\"en\",translations:[],hideBylineAndTimestamp:void 0,transparentMasthead:true}},{type:\"article\",value:{asset:\"100000009875829\",slug:\"08GENZ-TREND-FATIGUE\",sourceId:\"100000009875829\",headline:{default:\"Too Many Trends!\"},summary:\"Every generation has chased trends. But to some members of Gen Z, the objects of teenage yearning feel more plentiful and less durable than ever before.\",credits:void 0,body:[{type:\"text\",value:\"For the past few years, opening up social media has felt like standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.\"},{type:\"text\",value:\"New \u201cit\u201d water bottles are anointed almost quarterly. Influencers urge their viewers to style themselves as coastal grandmothers, ballet dancers, indie sleazers and coquettes \u2014 looks that have little in common besides the consumption they require. Specious fads like the \u201cmob wife aesthetic,\u201d recognized by \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2024\/01\/28\/style\/mob-wife-aesthetic-trend.html\\\">publications including this one\\u003C\/a>, prompted The New Yorker\u2019s \\u003Ca href=\\\"https:\/\/www.newyorker.com\/humor\/shouts-murmurs\/beyond-mob-wife-the-next-wave-of-aesthetic-trends\\\">humor column\\u003C\/a> to predict what might come next: How about \u201cSupreme Court casual\u201d or \u201cspotted-lanternfly goth\u201d?\"},{type:\"text\",value:\"To keep up would leave most people broke, not to mention disoriented. And while a majority of these crazes are labeled \u201cGen Z trends,\u201d members of that generation may be the ones most fatigued by the churn.\"},{type:\"video\",value:{media:{assetType:\"videotape\",assetSlug:\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/hana-testimonial_1-320w-320w.mp4\",breakpointName:void 0,assetErrors:[],mediaComponent:\"VideoPlayer\"},mediaComponent:\"VideoPlayer\",subtitles:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/top.srt\",poster:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/hana-still.png\",controls:true,muted:true,loop:true,autoplay:true,hed:\"\",leadin:\"\",caption:\"Hana Tilksew, 19\",altText:\"\",label:\"\",source:\"\",note:\"\",credit:\"\",textAlign:\"left\",maxWidth:\"220px\",marginInline:true,marginBlock:\"150px\",ratio:\"9:16\",videoPlayerOptions:{playOnlyWhenInView:true,treatAsImageIfCantAutoplay:true,subtitles:[{text:\"I always find it pretty jarring\",start:.3,end:2.233},{text:\"when I open TikTok\",start:2.233,end:3.233},{text:\"and I see someone\",start:3.233,end:3.866},{text:\"asking their audience,\",start:3.866,end:5.333},{text:\"What are we all\",start:5.333,end:6.166},{text:\"wearing this winter?\",start:6.166,end:7.1},{text:\"What are we all\",start:7.1,end:7.966},{text:\"wearing this summer?\",start:7.966,end:9.266},{text:\"It's like getting dressed\",start:9.266,end:10.2},{text:\"has become more\",start:10.2,end:11.233},{text:\"an act of conformity\",start:11.233,end:12.4},{text:\"than any show of\",start:12.4,end:13.866},{text:\"personal style\",start:13.866,end:15.033},{text:\"or personal expression,\",start:15.033,end:16.566},{text:\"which I find very depressing.\",start:16.566,end:18.433},{text:\"And personally, what everyone else\",start:18.433,end:20.4},{text:\"is wearing this season\",start:20.4,end:21.566},{text:\"doesn't really matter\",start:21.566,end:22.366},{text:\"because I'm\",start:22.366,end:22.8},{text:\"going to wear what I want to wear\",start:22.8,end:24.2},{text:\"and what makes me\",start:24.2,end:24.9},{text:\"feel most confident\",start:24.9,end:26.366},{text:\"and what's\",start:26.366,end:27.266},{text:\"actually going to last me\",start:27.266,end:28.866},{text:\"through the years and not\",start:28.866,end:29.766},{text:\"going to get thrown out.\",start:29.766,end:30.466}],showPlayPauseButton:false,showTime:false,showToggleMuteButton:true,showPlayAgainButton:true,showPlayCenterButton:true,showProgressBar:false,showCC:true,showCCButton:false}}},{type:\"text\",value:\"It\u2019s not that they don\u2019t get what\u2019s going on: Today\u2019s young adults can comfortably discuss the way that social media and fast fashion keep many members of their generation buying, sharing and discarding items. They are aware, sometimes painfully, that their insecurities are being harnessed for someone else\u2019s bottom line. But awareness does not equal liberation. Understanding the mechanisms at play does not always mean they can escape them \u2014 although many are trying.\"},{type:\"text\",value:\"Neena Atkins, 16, a high school junior in Dobbs Ferry, N.Y., said she felt \u201cconstantly bombarded\u201d by product recommendations. Cheetah print was hot less than two months ago, she said, \u201cand now when I go on TikTok, I see people saying, like, cheetah print is getting so old.\u201d\"},{type:\"text\",value:\"Lina, 15, a high school freshman near Fort Wayne, Ind., watched classmates buy \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2022\/05\/17\/style\/stanley-tumbler.html\\\">$35 Stanley tumblers\\u003C\/a> only to covet another brand of pastel water bottles shortly thereafter. \u201cIt\u2019s wasteful,\u201d she said. \u201cYou\u2019re just wasting resources, you\u2019re wasting money.\u201d\"},{type:\"text\",value:\"James Oakley, 19, a college student in Oregon, thinks his age group has reached saturation: \u201cThe prevalence and pure amount of microtrends has made it impossible to understand or participate.\u201d\"},{type:\"ad\",value:{id:1,size:void 0}},{type:\"subhed\",value:{value:\"\u2018This Is Gross\u2019\",className:\"g-heading2block\",align:\"left\"}},{type:\"text\",value:\"We tend to think of trends as a means of demonstrating that we know what\u2019s cool and new, or as a way to take part in a bigger collective \u201cmoment.\u201d For decades, critics have rightly pointed out that following trends facilitates a consumer capitalist culture \u2014 wake up, sheeple! \u2014 but it can also be experimental, playful, even fun.\"},{type:\"text\",value:\"Lately, though, trends feel more overwhelming. I recently set out to make sense of which trends were \\u003Cem>actually\\u003C\/em> relevant to Gen Z-ers\u2019 lives. But after hearing from dozens of young people, a pattern emerged: Many wanted to talk not about any one trend that they thought mattered, but about their struggles with the relentless onslaught of trends, and the whiplash they felt from trying to process them all so quickly.\"},{type:\"text\",value:\"Young people I spoke with described an online trend ecosystem that resembles a soupy flood plain of fads \u2014 trends that are at once flimsy and a genuine source of stress for young people eager to fit in. The insecurity that young people feel when they don\u2019t have the \u201cit\u201d item is amplified when there\u2019s a new \u201cit\u201d item every week.\"},{type:\"text\",value:\"To be clear, not every member of Gen Z has gotten sucked into the whirlpool that awaits them on their phones: Many can\u2019t be bothered \u2014 or simply can\u2019t afford \u2014 to pay attention. \u201cA lot of people don\u2019t buy from Shein, do not have the time or money to invest in every microtrend that just walks by,\u201d James said.\"},{type:\"video\",value:{media:{assetType:\"videotape\",assetSlug:\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/abner-testimonial_1-320w-320w.mp4\",breakpointName:void 0,assetErrors:[],mediaComponent:\"VideoPlayer\"},mediaComponent:\"VideoPlayer\",subtitles:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/top.srt\",poster:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/abner-still.png\",controls:true,muted:true,loop:true,autoplay:true,hed:\"\",leadin:\"\",caption:\"Abner Gordan, 21\",altText:\"\",label:\"\",source:\"\",note:\"\",credit:\"\",textAlign:\"left\",maxWidth:\"220px\",marginInline:true,marginBlock:\"150px\",ratio:\"9:16\",videoPlayerOptions:{playOnlyWhenInView:true,treatAsImageIfCantAutoplay:true,subtitles:[{text:\"I think this\",start:.433,end:.833},{text:\"rapid trend\",start:.833,end:1.633},{text:\"cycle has made\",start:1.633,end:2.6},{text:\"me definitely\",start:2.6,end:3.266},{text:\"more aware\",start:3.266,end:3.633},{text:\"of what\",start:3.633,end:3.833},{text:\"other people\",start:3.833,end:4.233},{text:\"are wearing\",start:4.233,end:4.666},{text:\"and how other\",start:4.666,end:5.066},{text:\"people\",start:5.066,end:5.266},{text:\"are presenting\",start:5.266,end:5.7},{text:\"themselves,\",start:5.7,end:6.3},{text:\"which has in turn\",start:6.3,end:6.9},{text:\"made me\",start:6.9,end:7.7},{text:\"more conscious\",start:7.7,end:8.2},{text:\"of what\",start:8.2,end:8.4},{text:\"I'm wearing\",start:8.4,end:8.766},{text:\"and how I'm\",start:8.766,end:9.1},{text:\"presenting myself.\",start:9.1,end:10.1},{text:\"And I think\",start:10.1,end:10.533},{text:\"that kind of\",start:10.533,end:10.833},{text:\"has led to,\",start:10.833,end:11.766},{text:\"I guess, a lack\",start:11.766,end:12.333},{text:\"in self-confidence\",start:12.333,end:12.966},{text:\"in the way\",start:12.966,end:13.2},{text:\"that I'm\",start:13.2,end:13.366},{text:\"presenting myself\",start:13.366,end:13.933},{text:\"and the things\",start:13.933,end:14.266},{text:\"that I'm\",start:14.266,end:14.7},{text:\"purchasing\",start:14.7,end:15.166},{text:\"and buying\",start:15.166,end:15.533},{text:\"and what I'm\",start:15.533,end:15.966},{text:\"saying\",start:15.966,end:16.166},{text:\"about myself\",start:16.166,end:16.7},{text:\"through my,\",start:16.7,end:17.166},{text:\"you know,\",start:17.166,end:17.633},{text:\"visual\",start:17.633,end:18},{text:\"and aesthetic\",start:18,end:18.4},{text:\"presence,\",start:18.4,end:19.366},{text:\"which isn't\",start:19.6,end:20},{text:\"a really good\",start:20,end:20.366},{text:\"feeling, truthfully,\",start:20.366,end:21.4},{text:\"and kind of hard\",start:21.4,end:21.8},{text:\"to navigate.\",start:21.8,end:22.533},{text:\"And in a way,\",start:22.533,end:23.333},{text:\"I think it does\",start:23.333,end:24.266},{text:\"impact the\",start:24.266,end:24.833},{text:\"sense of self of\",start:24.833,end:25.566},{text:\"me and my peers.\",start:25.566,end:26.533}],showPlayPauseButton:false,showTime:false,showToggleMuteButton:true,showPlayAgainButton:true,showPlayCenterButton:true,showProgressBar:false,showCC:true,showCCButton:false}}},{type:\"text\",value:\"Bemoaning the quickening of trends is itself a tradition. The scholar \\u003Ca href=\\\"https:\/\/www.nytimes.com\/1996\/12\/19\/arts\/quentin-bell-the-chronicler-of-bloomsbury-dies-at-86.html\\\">Quentin Bell\\u003C\/a> observed in a 1978 edition of his book \u201cOn Human Finery,\u201d that \u201cthe pace of fashion has become noticeable, so noticeable that the fashions of a man\u2019s youth could look dowdy by the time that he was middle-aged.\u201d\"},{type:\"text\",value:\"Almost a half-century later, the journalist Kyle Chayka wrote in his book \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2024\/01\/14\/books\/review\/filterworld-kyle-chayka.html\\\">\u201cFilterworld\u201d\\u003C\/a> that \u201cmicrotrends\u201d now rise and fall in a matter of weeks. In its quest to retain our attention, social media seemed to have heightened both the quantity and intensity of what we once called a fad: \u201cUnder algorithmic feeds, the popular becomes more popular, and the obscure becomes even less visible,\u201d he writes.\"},{type:\"text\",value:\"That\u2019s how it feels for Francesca Oliva, an 18-year-old college freshman in Hopewell Junction, N.Y. As a middle schooler, she said, she felt pressure to own the signifiers of the \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2019\/11\/12\/well\/family\/VSCO-girl-tween-parenting-advice.html\\\">\u201cVSCO girl\u201d look\\u003C\/a> that was then dominant: pastel scrunchies, a Hydro Flask water bottle. When she got them, it felt a little bit like she was putting on a costume.\"},{type:\"text\",value:\"\u201cWhen you have 18,000 different \u2018core\u2019 identities being thrown at you \u2014 like eclectic grandpa, or coastal grandmother, or office siren \u2014 you\u2019re like, What am I supposed to be?\u201d she said.\"},{type:\"text\",value:\"As she watched even more trends come and go, each one seemingly requiring a new wardrobe, she took a step back. She wants to spend her money on clothing that will last, she said, and she has neither the budget nor the mental energy to keep pace with a trend environment that resembles a game of Whac-a-Mole.\"},{type:\"text\",value:\"\u201cPeople that continuously are buying these clothes just trying to fit in, it has to feel exhausting,\u201d she said. \u201cAs someone who\u2019s just \\u003Cem>observing\\u003C\/em> that, it\u2019s exhausting.\u201d\"},{type:\"text\",value:\"Keeping up is a full-time job for Casey Lewis, author of the Gen Z trend newsletter \u201cAfter School.\u201d As an adolescent in rural Missouri in the late 1990s, Ms. Lewis, 37, learned about the popular styles of the moment \u2014 low-rise slip skirts, embellished baby tees \u2014 in teen magazines that arrived monthly. Fashion trends, in the macro sense, spun in 20-year cycles: Today\u2019s tier of more slight digital ephemera did not yet exist.\"},{type:\"text\",value:\"Her newsletter, a daily cheat sheet for millennials and their elders who want to know what young people are up to, is stuffed with a survey of everything that social media users and fashion publications are simultaneously declaring to be of the moment. Some of its tongue-in-cheek subject lines barely scan as English: \u201cQuietcations and Tweecore\u201d; \u201cRococo Revival and Cinnamon Softcore.\u201d\"},{type:\"text\",value:\"A sense of consumption fatigue has set in, she said. \u201cEventually, you\u2019re just kind of like, \u2018This is gross. Why am I even participating in this culture?\u2019\u201d she said. \u201cI think creators and brands are increasingly having to answer to that understanding from young people.\u201d\"},{type:\"ad\",value:{id:2,size:void 0}},{type:\"subhed\",value:{value:\"Status, Anxiety, FOMO\",className:\"g-heading2block\",align:\"left\"}},{type:\"text\",value:\"Accelerants for the trend cycle abound. TikTok requires novelty to hold our attention, and has an algorithm potent enough to elevate the unknown to ubiquity in a matter of days. Fast-fashion marketplaces are able to \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2023\/05\/02\/business\/shein-fast-fashion.html\\\">churn out polyester\\u003C\/a> to meet whatever bottomless demand is generated online. And platforms are rolling out \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2023\/09\/12\/business\/tiktok-shop-e-commerce.html\\\">click-to-buy functions like TikTok Shop\\u003C\/a> to all but eliminate the friction between seeing something online and having it dropped on one\u2019s doorstep.\"},{type:\"text\",value:\"That can make being online an unsatisfying experience: Social media was sold as a playground, but ended up feeling \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2021\/10\/02\/style\/tiktok-shopping-viral-products.html\\\">more like a mall\\u003C\/a>. \u201cEvery time I go on Instagram, it\u2019s like something is being sold to me,\u201d said Sequoya, a 22-year-old living in Salt Lake City.\"},{type:\"text\",value:\"Ensuring that the wheel continues to spin is the status-seeking element of human nature itself, \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2022\/09\/06\/books\/review\/status-and-culture-w-david-marx.html\\\">W. David Marx argues\\u003C\/a> in his book \u201cStatus and Culture.\u201d We want what other people have in order to fit in, but eventually abandon those same things once we see them as too accessible to the masses. Or, as Ms. Lewis put it, \u201cOnce a 12-year-old is crying over getting a Stanley, a 17-year-old isn\u2019t going to want one.\u201d\"},{type:\"text\",value:\"In fashion, the result is a glut of low-quality clothing items that are not wearable for long. The average number of times a single garment is worn has decreased 36 percent compared with rates 15 years earlier, according to a 2019 report by the \\u003Ca href=\\\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/sustainability-blog\/refashioning-clothings-environmental-impact\\\">Ellen MacArthur Foundation and McKinsey & Company\\u003C\/a>. For every five garments produced, the report added, three end up in a landfill or incinerated.\"},{type:\"video\",value:{media:{assetType:\"videotape\",assetSlug:\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/mercedes-320w-320w.mp4\",breakpointName:void 0,assetErrors:[],mediaComponent:\"VideoPlayer\"},mediaComponent:\"VideoPlayer\",subtitles:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/top.srt\",poster:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/mercedes-still.png\",controls:true,muted:true,loop:true,autoplay:true,hed:\"\",leadin:\"\",caption:\"Mercedes Candelaria, 24\",altText:\"\",label:\"\",source:\"\",note:\"\",credit:\"\",textAlign:\"left\",maxWidth:\"220px\",marginInline:true,marginBlock:\"150px\",ratio:\"9:16\",videoPlayerOptions:{playOnlyWhenInView:true,treatAsImageIfCantAutoplay:false,subtitles:[{text:\"I think this influx of all\",start:.466,end:2.766},{text:\"these brands and products\",start:2.766,end:4.1},{text:\"make people feel\",start:4.1,end:5.666},{text:\"weirdly inadequate,\",start:5.666,end:6.8},{text:\"that we're not on\",start:6.8,end:7.633},{text:\"top of all these\",start:7.633,end:8.766},{text:\"new trends\",start:8.766,end:9.666},{text:\"and that we don't\",start:9.666,end:10.233},{text:\"have these products\",start:10.233,end:11.666},{text:\"that we need to have it.\",start:11.666,end:13.2},{text:\"It's just getting shoved\",start:13.2,end:14.1},{text:\"down our throat\",start:14.1,end:15.233},{text:\"every second of the day.\",start:15.233,end:16.933},{text:\"So I want to\",start:16.933,end:18.3},{text:\"delete\",start:18.3,end:18.633},{text:\"all my social media, but then I end up\",start:18.633,end:20.6},{text:\"getting sucked\",start:20.6,end:21.166},{text:\"into the same cycle.\",start:21.166,end:22.5},{text:\"I look at the websites,\",start:22.5,end:24.133},{text:\"the products, and I'm like,\",start:24.133,end:26.233},{text:\"This is so cute, but I got,\",start:26.233,end:28.8},{text:\"I got to cut it off.\",start:28.8,end:29.566}],showPlayPauseButton:false,showTime:false,showToggleMuteButton:true,showPlayAgainButton:true,showPlayCenterButton:true,showProgressBar:false,showCC:true,showCCButton:false}}},{type:\"text\",value:\"But it\u2019s not just clothes. David Peraza, 21, a college student in Yucat\u00e1n, Mexico, watches new titles surge to the top of the online game marketplace Steam more quickly than he can afford to buy them. At the beginning of last year, it seemed as if everyone was playing \u201cHelldivers 2,\u201d he said, only to pivot a few months later to an updated release of \u201cThe Legend of Zelda.\u201d\"},{type:\"text\",value:\"\u201cIt is overwhelming,\u201d he said. Games trend so quickly that his \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2011\/04\/10\/business\/10ping.html\\\">FOMO\\u003C\/a> \u2014 fear of missing out \u2014 has grown \u201cexponential.\u201d\"},{type:\"text\",value:\"Some so-called trends feel more like mirages. Things like \u201c\\u003Ca href=\\\"https:\/\/wwd.com\/shop\/shop-fashion\/mermaidcore-aesthetic-1235656992\/\\\">mermaidcore\\u003C\/a>\u201d and \u201c\\u003Ca href=\\\"https:\/\/www.thecut.com\/2023\/05\/barefoot-boy-summer.html\\\">barefoot-boy summer\\u003C\/a>\u201d function less as reigning aesthetics in real life and more as mash-ups of words memorable enough to \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2023\/06\/03\/style\/summer-predictions-branding.html\\\">achieve social media virality\\u003C\/a> for a week or two. But trend pieces reliably follow: \u201cLately I wonder if we\u2019re living through a mass psychosis expressing itself through trend reporting,\u201d the fashion critic Rachel Tashjian \\u003Ca href=\\\"https:\/\/www.harpersbazaar.com\/fashion\/fashion-week\/a39631139\/fear-of-god-eternal-jerry-lorenzo-interview\/\\\">wrote for Harper\u2019s Bazaar in 2022\\u003C\/a>.\"},{type:\"text\",value:\"Those fleeting trends can still cause real anxiety for young people who feel pressure to measure up to what they see online.\"},{type:\"text\",value:\"Neena, the 16-year-old, recalled a conversation with a panicked friend during study hall. \u201cShe told me: \u2018I\u2019m really stressed out. I don\u2019t know whether I want to be an Aussie girl or a vanilla girl,\u201d Neena recalled, naming \\u003Ca href=\\\"https:\/\/www.getsortd.co\/blog\/aussie-girl-wishlist\\\">two\\u003C\/a> \\u003Ca href=\\\"https:\/\/www.today.com\/life\/vanilla-girl-aesthetic-tiktok-trend-rcna73817\\\">looks\\u003C\/a> that had briefly overtaken her TikTok feed. \u201cThat was kind of my realization: This is not normal.\u201d\"},{type:\"ad\",value:{id:3,size:void 0}},{type:\"subhed\",value:{value:\"Enter \u2018Underconsumption Core\u2019\",className:\"g-heading2block\",align:\"left\"}},{type:\"text\",value:\"Is it possible that the fire hydrant of trends is starting to run dry? \\u003Ca href=\\\"https:\/\/www.businessoffashion.com\/articles\/marketing-pr\/do-viral-microtrends-still-matter-for-fashion\/\\\">Business of Fashion\\u003C\/a> predicted in January that viral microtrends were on their way out, in part because of the uncertain fate of TikTok, which was \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2025\/01\/17\/us\/politics\/tiktok-ban-what-to-know.html\\\">set to face a federal ban\\u003C\/a> in January. The app flickered dark, and then back to life, after President Trump signed \\u003Ca href=\\\"https:\/\/www.nytimes.com\/2025\/01\/20\/technology\/trump-tiktok-ban-delay-executive-order.html\\\">an executive order\\u003C\/a> that delayed enforcement of the ban for 75 days.\"},{type:\"text\",value:\"Hana Tilksew, 19, a college student near Fresno, Calif., got rid of the app anyway. It\u2019s been a relief, she said: \u201cI think a permanent TikTok ban would definitely help mitigate the relentless pressure we feel to keep up.\u201d\"},{type:\"video\",value:{media:{assetType:\"videotape\",assetSlug:\"https:\/\/int.nyt.com\/data\/videotape\/finished\/2025\/03\/1741386066\/francesca-testimonial-320w-320w.mp4\",breakpointName:void 0,assetErrors:[],mediaComponent:\"VideoPlayer\"},mediaComponent:\"VideoPlayer\",subtitles:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/top.srt\",poster:\"https:\/\/static01.nytimes.com\/newsgraphics\/2025-02-06-gen-z-trends\/17f3e001-434e-4872-9efb-95dd739d8baa\/_assets\/francesca-still.png\",controls:true,muted:true,loop:true,autoplay:true,hed:\"\",leadin:\"\",caption:\"Francesca Oliva, 18\",altText:\"\",label:\"\",source:\"\",note:\"\",credit:\"\",textAlign:\"left\",maxWidth:\"220px\",marginInline:true,marginBlock:\"150px\",ratio:\"9:16\",videoPlayerOptions:{playOnlyWhenInView:true,treatAsImageIfCantAutoplay:false,subtitles:[{text:\"I think the inundation of\",start:.1,end:1.2},{text:\"trends is really tiring\",start:1.2,end:2.6},{text:\"and stressful\",start:2.6,end:3.333},{text:\"because as a young adult\",start:3.333,end:4.5},{text:\"wanting to find my own style,\",start:4.5,end:5.7},{text:\"it can be really difficult\",start:5.7,end:7.133},{text:\"when the\",start:7.133,end:7.433},{text:\"expectations of styles\",start:7.433,end:9},{text:\"and clothes\",start:9,end:9.5},{text:\"are constantly changing.\",start:9.5,end:11.1},{text:\"It almost feels like\",start:11.1,end:11.9},{text:\"a never-ending treadmill\",start:11.9,end:13.066},{text:\"of fashion trends that never last.\",start:13.066,end:15.233},{text:\"What is trendy and cool\",start:15.633,end:16.866},{text:\"one week is out the next\",start:16.866,end:19},{text:\"and it makes it\",start:19,end:19.866},{text:\"challenging to fill my closet\",start:19.866,end:21.133},{text:\"with timeless and classic pieces.\",start:21.133,end:23.333},{text:\"Trying to find your own style\",start:23.333,end:24.966},{text:\"is hard enough,\",start:24.966,end:25.9},{text:\"but with the constant\",start:25.9,end:27},{text:\"trend cycle, it\",start:27,end:27.733},{text:\"becomes even harder.\",start:27.733,end:28.9}],showPlayPauseButton:false,showTime:false,showToggleMuteButton:true,showPlayAgainButton:true,showPlayCenterButton:true,showProgressBar:false,showCC:true,showCCButton:false}}},{type:\"text\",value:\"Other TikTok users have been making their fatigue known for a while now. In a flurry of videos last year, some \\u003Ca href=\\\"https:\/\/www.vogue.com\/article\/what-is-deinfluencing\\\">expressed frustration\\u003C\/a> at the buy-buy-buy ethos on the app. Others pushed \u201c\\u003Ca href=\\\"https:\/\/www.nytimes.com\/2024\/07\/25\/style\/tiktok-underconsumption-influencers.html\\\">underconsumption core\\u003C\/a>,\u201d which encourages users to show off their off-trend, but still thoroughly wearable, clothes. Still more have documented their attempts at a \u201c\\u003Ca href=\\\"https:\/\/www.nytimes.com\/2025\/02\/28\/business\/shopping-addiction-no-buy-2025.html\\\">low-buy year\\u003C\/a>\u201d in which they vowed to cut back on shopping.\"},{type:\"text\",value:\"Such neatly packaged repudiations of trendiness strike Abner Gordan, a 21-year-old college student in New York City, as ironic. \u201cIn a weird way, I think being anti-trend is very trendy,\u201d he said.\"},{type:\"text\",value:\"While many of his friends still buy secondhand clothing or furniture, he has watched the \u201cunderconsumption core\u201d label lose steam online, just like all of the \u201ccores\u201d before it. It was dispiriting, he said, to witness what at first seemed like a move away from the trend cycle be subsumed by it instead.\"},{type:\"text\",value:\"\u201cIt\u2019s like you can\u2019t escape,\u201d he said.\"},{type:\"text\",value:\"Perhaps Gen Z is just aging out of the period of their lives ruled by trends, Ms. Lewis said, noting that its eldest members are in their late 20s. But she does not think the online trend madness will slow down anytime soon. Enter Gen Alpha, whose eyes are already racing across screens. \u201cI think they\u2019re going to be trend freaks,\u201d Ms. Lewis said.\"},{type:\"text\",value:\"Hana stopped buying ultra-trendy items when she realized that a closet full of bags and Brandy Melville miniskirts wasn\u2019t making her any happier. She said she gave her hand-me-downs to her 13-year-old sister, a middle schooler who is \u201cstill obsessed with trends.\u201d\"},{type:\"text\",value:\"\u201cShe\u2019ll grow out of it eventually,\u201d she said.\"}]}}],theme:\"news\",sheets:{}},\"uses\":{\"url\":1}}],\n\t\t\t\t\t\t\tform: null,\n\t\t\t\t\t\t\terror: null,\n\t\t\t\t\t\t\tparams: {},\n\t\t\t\t\t\t\troute: {\"id\":\"\/index\"}\n\t\t\t\t\t\t});\n\t\t\t\t\t});\n\t\t\t\t}\n\t\t\t<\/script>\n\t\t\n\n\t\t<\/div>\n\t\t\n<template class=\"hydration-helper\" data-render-hash=\"h--b031da0\" data-component=\"sharetools\"><div class=\"css-1sm67ns\"><div role=\"toolbar\" data-testid=\"share-tools\" aria-label=\"Social Media Share buttons, Save button, and Comments Panel with current comment count\" class=\"css-yomkvi\"><div><\/div><div data-testid=\"share-tools-menu\" class=\"interactive-sharetools css-pz4gob\"><ul data-testid=\"share-tools-list\" class=\"css-1atjma0\"><li class=\"css-atthsv\"><div class=\"css-vxcmzt\"><div 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