Gen Z: Luxusparfum als neues Statussymbol - 20 Minuten<\/title><meta name=\"title\" content=\"Gen Z: Luxusparfum als neues Statussymbol\"\/><meta name=\"description\" content=\"Nischenparfums boomen! Immer mehr junge M\u00e4nner geben Hunderte Franken f\u00fcr exklusive D\u00fcfte aus. Ein neuer Trend, der auf Tiktok viral geht und die Parfumbranche jubeln l\u00e4sst.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/statussymbol-duft-manuel-21-gibt-700-franken-fuer-parfuem-aus-103298705\"\/><meta property=\"article:published_time\" content=\"2025-03-11T03:42:32.390Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/statussymbol-duft-manuel-21-gibt-700-franken-fuer-parfuem-aus-103298705\",\"name\":\"Gen Z: Luxusparfum als neues Statussymbol\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Nischenparf\u00fcme sind die neuen Sneaker: Vor allem junge M\u00e4nner kaufen sie in der Gruppe. 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Die Branche freuts.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/10\/93d915a3-1829-4081-b6f3-25ec1fca1fa2.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C4000%2C3000&crop=faces&s=ab8d2a822ae26e13951511dc1fcfd2fc\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/statussymbol-duft-manuel-21-gibt-700-franken-fuer-parfuem-aus-103298705\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Gen Z: Luxusparfum als neues Statussymbol\",\"alternativeHeadline\":\"Statussymbol Duft: Manuel (21) gibt 700 Franken f\u00fcr Parf\u00fcm aus\",\"description\":\"Nischenparfums boomen! Immer mehr junge M\u00e4nner geben Hunderte Franken f\u00fcr exklusive D\u00fcfte aus. Ein neuer Trend, der auf Tiktok viral geht und die Parfumbranche jubeln l\u00e4sst.\",\"articleBody\":\"Kein Ger\u00fccht, aber ein Geruch: In der Gen Z\u00a0 boomt der Tiktok-inspirierte Parf\u00fcmgebrauch \u2013 je teurer, desto besser. Allein in den USA nutzen gem\u00e4ss dem Marktforschungsinstitut Circana 83 Prozent der Gen Z Parf\u00fcm \u2013 f\u00fcnf Prozent mehr als im Jahr zuvor. Die Branche freuts. Auch in der Schweiz freuen sich die H\u00e4ndler \u00fcber steigende Ums\u00e4tze, besonders bei den exklusiven und luxuri\u00f6sen Parf\u00fcms. Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten und das Ende ist noch nicht abzusehen, wie der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler sagt. Bei der Umfrage von 20 Minuten auf der Z\u00fcrcher Bahnhofstrasse best\u00e4tigen junge Befragte den Trend. Sie sind bereit, bis zu 700 Franken f\u00fcr einen speziellen Duft zu bezahlen (siehe Bildstrecke oben). Vor allem junge M\u00e4nner lieben laut Hoerler den Luxusduft. \u00abF\u00fcr sie ist das Parf\u00fcm ein Statussymbol wie die Rolex am Handgelenk oder die limitierten Sneaker\u00bb, so der Duftexperte. Parf\u00fcm kauften sie meist gemeinsam mit Freunden in der Gruppe. So seien manchmal bis zu 40 Leute im Laden. Junge g\u00e4ben f\u00fcr einen Duft meistens zwischen 250 und 400 Franken aus. Allerdings sei es gegen oben offen. Ausserdem bleibe es oft nicht nur bei einem Duft. Glossier dank Tiktok vor Insolvenz gerettet Sie seien \u00fcber Instagram und Tiktok bereits oft sehr gut informiert. Duft-Influencern, wie dem exzentrischen deutschen\u00a0 Jeremy Fragrance ,\u00a0folgen Hunderte Millionen und h\u00f6ren auf ihre Tipps. Sie werden f\u00fcr die Hersteller immer wichtiger. Die US-Marke Glossier stand bereits kurz vor der Insolvenz, bis eine Kundin in einem Video auf Tiktok erz\u00e4hlte, wie sie auf der Strasse ein Kompliment f\u00fcr das Parf\u00fcm erhielt. \u00abKauft es\u00bb, riet die Kundin und der Duft wurde zum Hit, wie die \u00abWelt\u00bb berichtet. Auch Susanne Hagmann von der Import Parf\u00fcmerie best\u00e4tigt den Trend: \u00abWir sp\u00fcren ebenfalls, dass die Gen Z Luxusparf\u00fcme liebt, die trendig sind, auffallen und auf Tiktok viral gehen. Die Gen Z ist bei den exklusiveren Parf\u00fcmen bereit, tiefer in die Tasche zu greifen.\u00bb Bei Douglas nennt eine Sprecherin m\u00f6gliche Gr\u00fcnde, warum die Gen Z auf Nischend\u00fcfte abf\u00e4hrt: Sie b\u00f6ten intensivere und konzentriertere Duftkompositionen als Mainstream-D\u00fcfte, was sie einzigartiger und authentischer macht \u2013 Eigenschaften, die bei einer Generation, die Individualit\u00e4t sch\u00e4tzt, besonders gut ank\u00e4men. Luxusparf\u00fcm immer noch g\u00fcnstiger als Designertasche Ausserdem: \u00abViele Nischend\u00fcfte sind Unisex, was sie f\u00fcr die Gen Z, die zunehmend geschlechterneutrale und inklusivere Produkte bevorzugt, besonders attraktiv macht\u00bb, so die Sprecherin. Dar\u00fcber hinaus seien sie eine M\u00f6glichkeit, Luxus zu einem erschwinglicheren Preis zu erleben im Vergleich zu etablierten Mode- und Luxusmarken. Schliesslich kostet eine Designer-Tasche schnell mal \u00fcber 1000 Franken, da wirkt ein h\u00f6herer dreistelliger Betrag f\u00fcr ein Parf\u00fcm nicht mehr so dramatisch.\",\"image\":[],\"datePublished\":\"2025-03-11T04:42:32+01:00\",\"dateModified\":\"2025-03-11T04:42:32+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Fabian P\u00f6schl\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/805883b6-b2a6-470d-acab-bbdc5cc6d078.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2001%2C1395&s=cf2a931e55585623757736e8f3989c10\",\"caption\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\",\"creditText\":\"Spitzenhaus\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/cd22077b-af4b-47bb-b315-6a62de5c1291.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C3000&s=57b6aeb3d53dcce4a6e1c3a1598be729\",\"caption\":\"<strong>Omer (19):<\/strong> \u00abEin Duft erinnert an eine Person oder einen Moment, damit hinterl\u00e4sst man Eindruck. Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen. Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\",\"creditText\":\"20 Minuten\/Fabian P\u00f6schl\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/7fbd8173-7bef-4d04-9f28-120e32b13747.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C3000&s=a877d7934c58c8e82f7db06f07c91c25\",\"caption\":\"<strong>Andrea (30):<\/strong> \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\",\"creditText\":\"20 Minuten\/Fabian P\u00f6schl\"}]}],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"preconnect\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"preconnect\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/beagle.prod.tda.link\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/fundingchoicesmessages.google.com\"\/><script type=\"text\/javascript\">window.dataLayer = window.dataLayer || []; window.TATM = window.TATM || []; window.beagleQueue = window.beagleQueue || [];<\/script><script 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class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Gen Z: Luxusparfum als neues Statussymbol<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-11T04:42:32+01:00\" class=\"sc-d721210-1 ldCIcW\">11. M\u00e4rz 2025, 04:42<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Statussymbol Duft<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>Manuel (21) gibt 700 Franken f\u00fcr Parf\u00fcm aus<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Nischenparf\u00fcme sind die neuen Sneaker: Vor allem junge M\u00e4nner kaufen sie in der Gruppe. Die Branche freuts.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/40698374\/fabian-poschl\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Fabian P\u00f6schl\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/02\/09\/ef1406cd-7d98-4fde-8abe-90ca6b5144cb.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C4000%2C3978&crop=faces&s=d47f8a9ff2112d9df1122dc0282cfecf\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/40698374\/fabian-poschl\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Fabian P\u00f6schl<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Parf\u00fcm: Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Die Gen Z investiert zunehmend in Luxusparf\u00fcme als Statussymbol.<\/p><\/li><li><p>Tiktok und Instagram beeinflussen die Kaufentscheidungen stark.<\/p><\/li><li><p>Die Parf\u00fcmbranche verzeichnet dank Perfume-Tok steigende Ums\u00e4tze.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Kein Ger\u00fccht, aber ein Geruch: In der Gen Z\u00a0 boomt der Tiktok-inspirierte Parf\u00fcmgebrauch \u2013 je teurer, desto besser. Allein in den USA nutzen gem\u00e4ss dem Marktforschungsinstitut Circana 83 Prozent der Gen Z Parf\u00fcm \u2013 f\u00fcnf Prozent mehr als im Jahr zuvor. Die Branche freuts.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Auch in der Schweiz freuen sich die H\u00e4ndler \u00fcber steigende Ums\u00e4tze, besonders bei den exklusiven und luxuri\u00f6sen Parf\u00fcms. Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten und das Ende ist noch nicht abzusehen, wie der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler sagt.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Bei der Umfrage von 20 Minuten auf der Z\u00fcrcher Bahnhofstrasse best\u00e4tigen junge Befragte den Trend. Sie sind bereit, bis zu 700 Franken f\u00fcr einen speziellen Duft zu bezahlen (siehe Bildstrecke oben).<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Vor allem junge M\u00e4nner lieben laut Hoerler den Luxusduft. \u00abF\u00fcr sie ist das Parf\u00fcm ein Statussymbol wie die Rolex am Handgelenk oder die limitierten Sneaker\u00bb, so der Duftexperte. Parf\u00fcm kauften sie meist gemeinsam mit Freunden in der Gruppe. So seien manchmal bis zu 40 Leute im Laden.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Junge g\u00e4ben f\u00fcr einen Duft meistens zwischen 250 und 400 Franken aus. Allerdings sei es gegen oben offen. Ausserdem bleibe es oft nicht nur bei einem Duft.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Glossier dank Tiktok vor Insolvenz gerettet<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Sie seien \u00fcber Instagram und Tiktok bereits oft sehr gut informiert. Duft-Influencern, wie dem exzentrischen deutschen\u00a0<a href=\"\/story\/warum-jeremy-fragrance-eier-mit-schale-isst-und-weitere-fakten-352668459178\">Jeremy Fragrance<\/a>,\u00a0folgen Hunderte Millionen und h\u00f6ren auf ihre Tipps. Sie werden f\u00fcr die Hersteller immer wichtiger.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die US-Marke Glossier stand bereits kurz vor der Insolvenz, bis eine Kundin in einem Video auf Tiktok erz\u00e4hlte, wie sie auf der Strasse ein Kompliment f\u00fcr das Parf\u00fcm erhielt. \u00abKauft es\u00bb, riet die Kundin und der Duft wurde zum Hit, wie die <a target=\"_blank\" href=\"https:\/\/www.welt.de\/iconist\/trends\/article255636754\/Parfuem-Hype-Viele-suchen-nach-bezahlbarem-Luxus-in-Form-von-hochwertigen-Dueften.html\" rel=\"noopener noreferrer\">\u00abWelt\u00bb<\/a> berichtet.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Auch Susanne Hagmann von der Import Parf\u00fcmerie best\u00e4tigt den Trend: \u00abWir sp\u00fcren ebenfalls, dass die Gen Z Luxusparf\u00fcme liebt, die trendig sind, auffallen und auf Tiktok viral gehen. Die Gen Z ist bei den exklusiveren Parf\u00fcmen bereit, tiefer in die Tasche zu greifen.\u00bb<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Was ist dir bei einem Parf\u00fcm am wichtigsten?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Der Duft selbst, er muss mir gefallen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die Marke, sie sollte bekannt und angesehen sein.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Der Preis, er sollte in meinem Budget liegen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die Einzigartigkeit, ich m\u00f6chte etwas Besonderes.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich mag keine Parf\u00fcme.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Bei Douglas nennt eine Sprecherin m\u00f6gliche Gr\u00fcnde, warum die Gen Z auf Nischend\u00fcfte abf\u00e4hrt: Sie b\u00f6ten intensivere und konzentriertere Duftkompositionen als Mainstream-D\u00fcfte, was sie einzigartiger und authentischer macht \u2013 Eigenschaften, die bei einer Generation, die Individualit\u00e4t sch\u00e4tzt, besonders gut ank\u00e4men.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Luxusparf\u00fcm immer noch g\u00fcnstiger als Designertasche<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Ausserdem: \u00abViele Nischend\u00fcfte sind Unisex, was sie f\u00fcr die Gen Z, die zunehmend geschlechterneutrale und inklusivere Produkte bevorzugt, besonders attraktiv macht\u00bb, so die Sprecherin.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Dar\u00fcber hinaus seien sie eine M\u00f6glichkeit, Luxus zu einem erschwinglicheren Preis zu erleben im Vergleich zu etablierten Mode- und Luxusmarken. Schliesslich kostet eine Designer-Tasche schnell mal \u00fcber 1000 Franken, da wirkt ein h\u00f6herer dreistelliger Betrag f\u00fcr ein Parf\u00fcm nicht mehr so dramatisch.<\/p><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>\u00abBeim Parf\u00fcm geht es um den Status\u00bb<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementImage\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:66.75%\"><img src=\"https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=bb4fdb80633c2bca6c6057ccc5aeacad\" alt=\"Christian Fichter, Sozial- und Wirtschaftspsychologe und Forschungsleiter der Kalaidos Fachhochschule.\" title=\"Christian Fichter, Sozial- und Wirtschaftspsychologe und Forschungsleiter der Kalaidos Fachhochschule.\" srcSet=\"https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=ba6ec85def1a5b1f9f16d37cc483566f 400w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=b947bebe9eef2b14b75057066e0b2efb 800w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=bb4fdb80633c2bca6c6057ccc5aeacad 1200w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=871444715deeb64701c5fd1dde24f12c 1600w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=418e3e5e2fd0d290a57c057ef9f8dd8d 2001w\" width=\"1200\" height=\"800\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=b947bebe9eef2b14b75057066e0b2efb')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Christian Fichter, Sozial- und Wirtschaftspsychologe und Forschungsleiter der Kalaidos Fachhochschule.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">20min\/Marco Zangger<\/span><\/figcaption><\/figure><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>Warum ist die Gen Z bereit, Hunderte Franken f\u00fcr ein Parf\u00fcm zu zahlen?<\/strong><br\/>Christian Fichter: Jungen Menschen ist wichtig, dass sie signalisieren k\u00f6nnen, wer sie sind. Sie m\u00f6chten damit ihre Identit\u00e4t als Person formen. Wenn der Konsum von exklusivem Parf\u00fcm ihnen dabei hilft, sind sie bereit, einen Betrag zu bezahlen, der ihnen finanziell weh tut.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>War das schon immer so?<\/strong><br\/>Grunds\u00e4tzlich sind die Konsummotive immer dieselben: Es geht ums \u00dcberleben und Fortpflanzen. Parf\u00fcm geh\u00f6rt in die Kategorie Fortpflanzung. Aber die Trends k\u00f6nnen sich \u00e4ndern. Influencer k\u00f6nnen Hunderttausende beeinflussen.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>Warum kauft die Gen Z Parf\u00fcm in der Gruppe?<\/strong><br\/>Es geht um den Status. Beim Kauf in der Gruppe kann sie ihre Gruppenzugeh\u00f6rigkeit demonstrieren.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>Warum kaufen vor allem M\u00e4nner teure Parf\u00fcme?<\/strong><br\/>Weil M\u00e4nner eher zu demonstrativem Konsum von Luxusg\u00fctern neigen. Sie tun dies, um Status und Zugeh\u00f6rigkeit zu einer hohen sozialen Stufe zu signalisieren.<\/p><\/div><\/div><\/div><div class=\"Article_element__Tq_1s\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du 20 Minuten Wirtschaft auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p>Hier kriegst du die aktuellsten News aus der Wirtschaftswelt und die heissesten Updates zu Konsumententhemen direkt auf dein Handy.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI 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Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\"}]}]}},\"caption\":{\"text\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. 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Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen.\\u0026nbsp;Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eOmer (19):\\u003c\/strong\\u003e \u00abEin Duft erinnert an eine Person oder einen Moment, damit hinterl\u00e4sst man Eindruck. Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. 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Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen.\\u0026nbsp;Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eOmer (19):\\u003c\/strong\\u003e \u00abEin Duft erinnert an eine Person oder einen Moment, damit hinterl\u00e4sst man Eindruck. Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen.\\u0026nbsp;Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\"}]}]},\"type\":\"image\"},{\"id\":\"Dn64cFH3o1PA\",\"Visible\":true,\"credit\":\"20 Minuten\/Fabian 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Minuten\/Fabian P\u00f6schl\",\"caption\":{\"text\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\"}]}]}},\"caption\":{\"text\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\"}]}]},\"type\":\"image\"}]}},{\"type\":\"infobox\",\"collapsed\":false,\"infoboxContent\":[{\"type\":\"list\",\"listType\":\"unordered\",\"listItems\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Gen Z investiert zunehmend in Luxusparf\u00fcme als Statussymbol.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Tiktok und Instagram beeinflussen die Kaufentscheidungen stark.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Parf\u00fcmbranche verzeichnet dank Perfume-Tok steigende Ums\u00e4tze.\"}]}]}],\"title\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Parf\u00fcm: Darum gehts\"}]}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Kein Ger\u00fccht, aber ein Geruch: In der Gen Z\u00a0 boomt der Tiktok-inspirierte Parf\u00fcmgebrauch \u2013 je teurer, desto besser. Allein in den USA nutzen gem\u00e4ss dem Marktforschungsinstitut Circana 83 Prozent der Gen Z Parf\u00fcm \u2013 f\u00fcnf Prozent mehr als im Jahr zuvor. Die Branche freuts.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Auch in der Schweiz freuen sich die H\u00e4ndler \u00fcber steigende Ums\u00e4tze, besonders bei den exklusiven und luxuri\u00f6sen Parf\u00fcms. Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten und das Ende ist noch nicht abzusehen, wie der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler sagt.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Bei der Umfrage von 20 Minuten auf der Z\u00fcrcher Bahnhofstrasse best\u00e4tigen junge Befragte den Trend. Sie sind bereit, bis zu 700 Franken f\u00fcr einen speziellen Duft zu bezahlen (siehe Bildstrecke oben).\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Vor allem junge M\u00e4nner lieben laut Hoerler den Luxusduft. \u00abF\u00fcr sie ist das Parf\u00fcm ein Statussymbol wie die Rolex am Handgelenk oder die limitierten Sneaker\u00bb, so der Duftexperte. Parf\u00fcm kauften sie meist gemeinsam mit Freunden in der Gruppe. So seien manchmal bis zu 40 Leute im Laden.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Junge g\u00e4ben f\u00fcr einen Duft meistens zwischen 250 und 400 Franken aus. Allerdings sei es gegen oben offen. Ausserdem bleibe es oft nicht nur bei einem Duft.\"}]},{\"type\":\"crosshead\",\"htmlText\":\"Glossier dank Tiktok vor Insolvenz gerettet\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Sie seien \u00fcber Instagram und Tiktok bereits oft sehr gut informiert. Duft-Influencern, wie dem exzentrischen deutschen\u00a0\"},{\"type\":\"internalLink\",\"htmlText\":\"Jeremy Fragrance\",\"metadataID\":352668459178,\"url\":\"\/story\/warum-jeremy-fragrance-eier-mit-schale-isst-und-weitere-fakten-352668459178\",\"tenantUrls\":{\"6\":\"\/story\/warum-jeremy-fragrance-eier-mit-schale-isst-und-weitere-fakten-352668459178\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\",\u00a0folgen Hunderte Millionen und h\u00f6ren auf ihre Tipps. Sie werden f\u00fcr die Hersteller immer wichtiger.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die US-Marke Glossier stand bereits kurz vor der Insolvenz, bis eine Kundin in einem Video auf Tiktok erz\u00e4hlte, wie sie auf der Strasse ein Kompliment f\u00fcr das Parf\u00fcm erhielt. \u00abKauft es\u00bb, riet die Kundin und der Duft wurde zum Hit, wie die \"},{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003ca target=\\\"_blank\\\" href=\\\"https:\/\/www.welt.de\/iconist\/trends\/article255636754\/Parfuem-Hype-Viele-suchen-nach-bezahlbarem-Luxus-in-Form-von-hochwertigen-Dueften.html\\\"\\u003e\u00abWelt\u00bb\\u003c\/a\\u003e\"},{\"type\":\"htmlTextItem\",\"htmlText\":\" berichtet.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Auch Susanne Hagmann von der Import Parf\u00fcmerie best\u00e4tigt den Trend: \u00abWir sp\u00fcren ebenfalls, dass die Gen Z Luxusparf\u00fcme liebt, die trendig sind, auffallen und auf Tiktok viral gehen. Die Gen Z ist bei den exklusiveren Parf\u00fcmen bereit, tiefer in die Tasche zu greifen.\u00bb\"}]},{\"type\":\"poll\",\"question\":{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Was ist dir bei einem Parf\u00fcm am wichtigsten?\"}]}},\"answers\":[{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-1\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Der Duft selbst, er muss mir gefallen.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-2\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Marke, sie sollte bekannt und angesehen sein.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-3\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Der Preis, er sollte in meinem Budget liegen.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-4\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Einzigartigkeit, ich m\u00f6chte etwas Besonderes.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.doc-1im0f66p80\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ich mag keine Parf\u00fcme.\"}]}}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Bei Douglas nennt eine Sprecherin m\u00f6gliche Gr\u00fcnde, warum die Gen Z auf Nischend\u00fcfte abf\u00e4hrt: Sie b\u00f6ten intensivere und konzentriertere Duftkompositionen als Mainstream-D\u00fcfte, was sie einzigartiger und authentischer macht \u2013 Eigenschaften, die bei einer Generation, die Individualit\u00e4t sch\u00e4tzt, besonders gut ank\u00e4men.\"}]},{\"type\":\"crosshead\",\"htmlText\":\"Luxusparf\u00fcm immer noch g\u00fcnstiger als Designertasche\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ausserdem: \u00abViele Nischend\u00fcfte sind Unisex, was sie f\u00fcr die Gen Z, die zunehmend geschlechterneutrale und inklusivere Produkte bevorzugt, besonders attraktiv macht\u00bb, so die Sprecherin.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Dar\u00fcber hinaus seien sie eine M\u00f6glichkeit, Luxus zu einem erschwinglicheren Preis zu erleben im Vergleich zu etablierten Mode- und Luxusmarken. 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dein Handy.\"}]},{\"type\":\"embed\",\"url\":\"\",\"provider\":\"default\",\"embedCode\":\"\\u003cdiv class=\\\"EmbedContainer_default__3AKtV\\\" data-testid=\\\"EmbedContainer\\\"\\u003e\\n\\u003cstyle\\u003e\\n #cta-win-1657087299449 {\\n background-color: #2659FF;\\n border-radius: 4px;\\n border: solid 2px;\\n color: #fff;\\n display: block;\\n padding: 20px;\\n text-align: center;\\n }\\n\\n @media only screen and (min-width: 565px) {\\n #cta-win-1657087299449 {\\n margin: 0 auto;\\n max-width: 400px;\\n }\\n }\\n\\u003c\/style\\u003e\\n\\n\\u003ca id=\\\"cta-win-1657087299449\\\" href=\\\"https:\/\/www.20min.ch\/cmd\/openExternalBrowser?url=https%3A%2F%2Fwhatsapp.com%2Fchannel%2F0029VaFuIX9KQuJMDPITZi1N\\\" title=\\\"Jetzt 20 Minuten Wirtschaft abonnieren\\\" role=\\\"button\\\"\\u003eJetzt 20 Minuten Wirtschaft abonnieren\\u003c\/a\\u003e\\u003c\/div\\u003e\"}],\"title\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Folgst du 20 Minuten 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Ein neuer Trend, der auf Tiktok viral geht und die Parfumbranche jubeln l\u00e4sst.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/statussymbol-duft-manuel-21-gibt-700-franken-fuer-parfuem-aus-103298705\"\/><meta property=\"article:published_time\" content=\"2025-03-11T03:42:32.390Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/statussymbol-duft-manuel-21-gibt-700-franken-fuer-parfuem-aus-103298705\",\"name\":\"Gen Z: Luxusparfum als neues Statussymbol\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Nischenparf\u00fcme sind die neuen Sneaker: Vor allem junge M\u00e4nner kaufen sie in der Gruppe. 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Die Branche freuts.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/10\/93d915a3-1829-4081-b6f3-25ec1fca1fa2.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C4000%2C3000&crop=faces&s=ab8d2a822ae26e13951511dc1fcfd2fc\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/statussymbol-duft-manuel-21-gibt-700-franken-fuer-parfuem-aus-103298705\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Gen Z: Luxusparfum als neues Statussymbol\",\"alternativeHeadline\":\"Statussymbol Duft: Manuel (21) gibt 700 Franken f\u00fcr Parf\u00fcm aus\",\"description\":\"Nischenparfums boomen! Immer mehr junge M\u00e4nner geben Hunderte Franken f\u00fcr exklusive D\u00fcfte aus. Ein neuer Trend, der auf Tiktok viral geht und die Parfumbranche jubeln l\u00e4sst.\",\"articleBody\":\"Kein Ger\u00fccht, aber ein Geruch: In der Gen Z\u00a0 boomt der Tiktok-inspirierte Parf\u00fcmgebrauch \u2013 je teurer, desto besser. Allein in den USA nutzen gem\u00e4ss dem Marktforschungsinstitut Circana 83 Prozent der Gen Z Parf\u00fcm \u2013 f\u00fcnf Prozent mehr als im Jahr zuvor. Die Branche freuts. Auch in der Schweiz freuen sich die H\u00e4ndler \u00fcber steigende Ums\u00e4tze, besonders bei den exklusiven und luxuri\u00f6sen Parf\u00fcms. Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten und das Ende ist noch nicht abzusehen, wie der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler sagt. Bei der Umfrage von 20 Minuten auf der Z\u00fcrcher Bahnhofstrasse best\u00e4tigen junge Befragte den Trend. Sie sind bereit, bis zu 700 Franken f\u00fcr einen speziellen Duft zu bezahlen (siehe Bildstrecke oben). Vor allem junge M\u00e4nner lieben laut Hoerler den Luxusduft. \u00abF\u00fcr sie ist das Parf\u00fcm ein Statussymbol wie die Rolex am Handgelenk oder die limitierten Sneaker\u00bb, so der Duftexperte. Parf\u00fcm kauften sie meist gemeinsam mit Freunden in der Gruppe. So seien manchmal bis zu 40 Leute im Laden. Junge g\u00e4ben f\u00fcr einen Duft meistens zwischen 250 und 400 Franken aus. Allerdings sei es gegen oben offen. Ausserdem bleibe es oft nicht nur bei einem Duft. Glossier dank Tiktok vor Insolvenz gerettet Sie seien \u00fcber Instagram und Tiktok bereits oft sehr gut informiert. Duft-Influencern, wie dem exzentrischen deutschen\u00a0 Jeremy Fragrance ,\u00a0folgen Hunderte Millionen und h\u00f6ren auf ihre Tipps. Sie werden f\u00fcr die Hersteller immer wichtiger. Die US-Marke Glossier stand bereits kurz vor der Insolvenz, bis eine Kundin in einem Video auf Tiktok erz\u00e4hlte, wie sie auf der Strasse ein Kompliment f\u00fcr das Parf\u00fcm erhielt. \u00abKauft es\u00bb, riet die Kundin und der Duft wurde zum Hit, wie die \u00abWelt\u00bb berichtet. Auch Susanne Hagmann von der Import Parf\u00fcmerie best\u00e4tigt den Trend: \u00abWir sp\u00fcren ebenfalls, dass die Gen Z Luxusparf\u00fcme liebt, die trendig sind, auffallen und auf Tiktok viral gehen. Die Gen Z ist bei den exklusiveren Parf\u00fcmen bereit, tiefer in die Tasche zu greifen.\u00bb Bei Douglas nennt eine Sprecherin m\u00f6gliche Gr\u00fcnde, warum die Gen Z auf Nischend\u00fcfte abf\u00e4hrt: Sie b\u00f6ten intensivere und konzentriertere Duftkompositionen als Mainstream-D\u00fcfte, was sie einzigartiger und authentischer macht \u2013 Eigenschaften, die bei einer Generation, die Individualit\u00e4t sch\u00e4tzt, besonders gut ank\u00e4men. Luxusparf\u00fcm immer noch g\u00fcnstiger als Designertasche Ausserdem: \u00abViele Nischend\u00fcfte sind Unisex, was sie f\u00fcr die Gen Z, die zunehmend geschlechterneutrale und inklusivere Produkte bevorzugt, besonders attraktiv macht\u00bb, so die Sprecherin. Dar\u00fcber hinaus seien sie eine M\u00f6glichkeit, Luxus zu einem erschwinglicheren Preis zu erleben im Vergleich zu etablierten Mode- und Luxusmarken. Schliesslich kostet eine Designer-Tasche schnell mal \u00fcber 1000 Franken, da wirkt ein h\u00f6herer dreistelliger Betrag f\u00fcr ein Parf\u00fcm nicht mehr so dramatisch.\",\"image\":[],\"datePublished\":\"2025-03-11T04:42:32+01:00\",\"dateModified\":\"2025-03-11T04:42:32+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Fabian P\u00f6schl\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/805883b6-b2a6-470d-acab-bbdc5cc6d078.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2001%2C1395&s=cf2a931e55585623757736e8f3989c10\",\"caption\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\",\"creditText\":\"Spitzenhaus\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/cd22077b-af4b-47bb-b315-6a62de5c1291.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C3000&s=57b6aeb3d53dcce4a6e1c3a1598be729\",\"caption\":\"<strong>Omer (19):<\/strong> \u00abEin Duft erinnert an eine Person oder einen Moment, damit hinterl\u00e4sst man Eindruck. Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen. Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\",\"creditText\":\"20 Minuten\/Fabian P\u00f6schl\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/7fbd8173-7bef-4d04-9f28-120e32b13747.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C3000&s=a877d7934c58c8e82f7db06f07c91c25\",\"caption\":\"<strong>Andrea (30):<\/strong> \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\",\"creditText\":\"20 Minuten\/Fabian P\u00f6schl\"}]}],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"preconnect\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/cdn.cookielaw.org\"\/><link rel=\"preconnect\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/ats.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/beagle.prod.tda.link\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/fundingchoicesmessages.google.com\"\/><script type=\"text\/javascript\">window.dataLayer = window.dataLayer || []; window.TATM = window.TATM || []; window.beagleQueue = window.beagleQueue || [];<\/script><script 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class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Gen Z: Luxusparfum als neues Statussymbol<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-11T04:42:32+01:00\" class=\"sc-d721210-1 ldCIcW\">11. M\u00e4rz 2025, 04:42<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Statussymbol Duft<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>Manuel (21) gibt 700 Franken f\u00fcr Parf\u00fcm aus<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Nischenparf\u00fcme sind die neuen Sneaker: Vor allem junge M\u00e4nner kaufen sie in der Gruppe. Die Branche freuts.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/40698374\/fabian-poschl\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Fabian P\u00f6schl\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/02\/09\/ef1406cd-7d98-4fde-8abe-90ca6b5144cb.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C4000%2C3978&crop=faces&s=d47f8a9ff2112d9df1122dc0282cfecf\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/40698374\/fabian-poschl\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Fabian P\u00f6schl<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Parf\u00fcm: Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Die Gen Z investiert zunehmend in Luxusparf\u00fcme als Statussymbol.<\/p><\/li><li><p>Tiktok und Instagram beeinflussen die Kaufentscheidungen stark.<\/p><\/li><li><p>Die Parf\u00fcmbranche verzeichnet dank Perfume-Tok steigende Ums\u00e4tze.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Kein Ger\u00fccht, aber ein Geruch: In der Gen Z\u00a0 boomt der Tiktok-inspirierte Parf\u00fcmgebrauch \u2013 je teurer, desto besser. Allein in den USA nutzen gem\u00e4ss dem Marktforschungsinstitut Circana 83 Prozent der Gen Z Parf\u00fcm \u2013 f\u00fcnf Prozent mehr als im Jahr zuvor. Die Branche freuts.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Auch in der Schweiz freuen sich die H\u00e4ndler \u00fcber steigende Ums\u00e4tze, besonders bei den exklusiven und luxuri\u00f6sen Parf\u00fcms. Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten und das Ende ist noch nicht abzusehen, wie der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler sagt.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Bei der Umfrage von 20 Minuten auf der Z\u00fcrcher Bahnhofstrasse best\u00e4tigen junge Befragte den Trend. Sie sind bereit, bis zu 700 Franken f\u00fcr einen speziellen Duft zu bezahlen (siehe Bildstrecke oben).<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Vor allem junge M\u00e4nner lieben laut Hoerler den Luxusduft. \u00abF\u00fcr sie ist das Parf\u00fcm ein Statussymbol wie die Rolex am Handgelenk oder die limitierten Sneaker\u00bb, so der Duftexperte. Parf\u00fcm kauften sie meist gemeinsam mit Freunden in der Gruppe. So seien manchmal bis zu 40 Leute im Laden.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Junge g\u00e4ben f\u00fcr einen Duft meistens zwischen 250 und 400 Franken aus. Allerdings sei es gegen oben offen. Ausserdem bleibe es oft nicht nur bei einem Duft.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Glossier dank Tiktok vor Insolvenz gerettet<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Sie seien \u00fcber Instagram und Tiktok bereits oft sehr gut informiert. Duft-Influencern, wie dem exzentrischen deutschen\u00a0<a href=\"\/story\/warum-jeremy-fragrance-eier-mit-schale-isst-und-weitere-fakten-352668459178\">Jeremy Fragrance<\/a>,\u00a0folgen Hunderte Millionen und h\u00f6ren auf ihre Tipps. Sie werden f\u00fcr die Hersteller immer wichtiger.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die US-Marke Glossier stand bereits kurz vor der Insolvenz, bis eine Kundin in einem Video auf Tiktok erz\u00e4hlte, wie sie auf der Strasse ein Kompliment f\u00fcr das Parf\u00fcm erhielt. \u00abKauft es\u00bb, riet die Kundin und der Duft wurde zum Hit, wie die <a target=\"_blank\" href=\"https:\/\/www.welt.de\/iconist\/trends\/article255636754\/Parfuem-Hype-Viele-suchen-nach-bezahlbarem-Luxus-in-Form-von-hochwertigen-Dueften.html\" rel=\"noopener noreferrer\">\u00abWelt\u00bb<\/a> berichtet.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Auch Susanne Hagmann von der Import Parf\u00fcmerie best\u00e4tigt den Trend: \u00abWir sp\u00fcren ebenfalls, dass die Gen Z Luxusparf\u00fcme liebt, die trendig sind, auffallen und auf Tiktok viral gehen. Die Gen Z ist bei den exklusiveren Parf\u00fcmen bereit, tiefer in die Tasche zu greifen.\u00bb<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Was ist dir bei einem Parf\u00fcm am wichtigsten?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Der Duft selbst, er muss mir gefallen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die Marke, sie sollte bekannt und angesehen sein.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Der Preis, er sollte in meinem Budget liegen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die Einzigartigkeit, ich m\u00f6chte etwas Besonderes.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298705\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich mag keine Parf\u00fcme.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Bei Douglas nennt eine Sprecherin m\u00f6gliche Gr\u00fcnde, warum die Gen Z auf Nischend\u00fcfte abf\u00e4hrt: Sie b\u00f6ten intensivere und konzentriertere Duftkompositionen als Mainstream-D\u00fcfte, was sie einzigartiger und authentischer macht \u2013 Eigenschaften, die bei einer Generation, die Individualit\u00e4t sch\u00e4tzt, besonders gut ank\u00e4men.<\/p><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Luxusparf\u00fcm immer noch g\u00fcnstiger als Designertasche<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Ausserdem: \u00abViele Nischend\u00fcfte sind Unisex, was sie f\u00fcr die Gen Z, die zunehmend geschlechterneutrale und inklusivere Produkte bevorzugt, besonders attraktiv macht\u00bb, so die Sprecherin.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Dar\u00fcber hinaus seien sie eine M\u00f6glichkeit, Luxus zu einem erschwinglicheren Preis zu erleben im Vergleich zu etablierten Mode- und Luxusmarken. Schliesslich kostet eine Designer-Tasche schnell mal \u00fcber 1000 Franken, da wirkt ein h\u00f6herer dreistelliger Betrag f\u00fcr ein Parf\u00fcm nicht mehr so dramatisch.<\/p><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>\u00abBeim Parf\u00fcm geht es um den Status\u00bb<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementImage\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:66.75%\"><img src=\"https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=bb4fdb80633c2bca6c6057ccc5aeacad\" alt=\"Christian Fichter, Sozial- und Wirtschaftspsychologe und Forschungsleiter der Kalaidos Fachhochschule.\" title=\"Christian Fichter, Sozial- und Wirtschaftspsychologe und Forschungsleiter der Kalaidos Fachhochschule.\" srcSet=\"https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=ba6ec85def1a5b1f9f16d37cc483566f 400w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=b947bebe9eef2b14b75057066e0b2efb 800w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=bb4fdb80633c2bca6c6057ccc5aeacad 1200w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=871444715deeb64701c5fd1dde24f12c 1600w, https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=418e3e5e2fd0d290a57c057ef9f8dd8d 2001w\" width=\"1200\" height=\"800\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/3835c6f0-f4bd-4ffc-bbd9-79b96ffad43d.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C2048%2C1366&fp-x=0.5&fp-y=0.5&s=b947bebe9eef2b14b75057066e0b2efb')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Christian Fichter, Sozial- und Wirtschaftspsychologe und Forschungsleiter der Kalaidos Fachhochschule.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">20min\/Marco Zangger<\/span><\/figcaption><\/figure><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>Warum ist die Gen Z bereit, Hunderte Franken f\u00fcr ein Parf\u00fcm zu zahlen?<\/strong><br\/>Christian Fichter: Jungen Menschen ist wichtig, dass sie signalisieren k\u00f6nnen, wer sie sind. Sie m\u00f6chten damit ihre Identit\u00e4t als Person formen. Wenn der Konsum von exklusivem Parf\u00fcm ihnen dabei hilft, sind sie bereit, einen Betrag zu bezahlen, der ihnen finanziell weh tut.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>War das schon immer so?<\/strong><br\/>Grunds\u00e4tzlich sind die Konsummotive immer dieselben: Es geht ums \u00dcberleben und Fortpflanzen. Parf\u00fcm geh\u00f6rt in die Kategorie Fortpflanzung. Aber die Trends k\u00f6nnen sich \u00e4ndern. Influencer k\u00f6nnen Hunderttausende beeinflussen.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>Warum kauft die Gen Z Parf\u00fcm in der Gruppe?<\/strong><br\/>Es geht um den Status. Beim Kauf in der Gruppe kann sie ihre Gruppenzugeh\u00f6rigkeit demonstrieren.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p><strong>Warum kaufen vor allem M\u00e4nner teure Parf\u00fcme?<\/strong><br\/>Weil M\u00e4nner eher zu demonstrativem Konsum von Luxusg\u00fctern neigen. Sie tun dies, um Status und Zugeh\u00f6rigkeit zu einer hohen sozialen Stufe zu signalisieren.<\/p><\/div><\/div><\/div><div class=\"Article_element__Tq_1s\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du 20 Minuten Wirtschaft auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p>Hier kriegst du die aktuellsten News aus der Wirtschaftswelt und die heissesten Updates zu Konsumententhemen direkt auf dein Handy.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI 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Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\"}]}]}},\"caption\":{\"text\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. Viele junge Leute kommen in Gruppen ins Gesch\u00e4ft, sagt der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler. 20 Minuten befragte Passanten in Z\u00fcrich nach ihrer Meinung zu Parf\u00fcmen.\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten. 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Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen.\\u0026nbsp;Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eOmer (19):\\u003c\/strong\\u003e \u00abEin Duft erinnert an eine Person oder einen Moment, damit hinterl\u00e4sst man Eindruck. Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. 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Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen.\\u0026nbsp;Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eOmer (19):\\u003c\/strong\\u003e \u00abEin Duft erinnert an eine Person oder einen Moment, damit hinterl\u00e4sst man Eindruck. Ein gutes Parf\u00fcm ist mir wichtig, um aus der Masse heraus zu stechen. Ich w\u00fcrde aber wohl nicht mehr als 300 Franken f\u00fcr ein Parf\u00fcm bezahlen.\\u0026nbsp;Ich informiere mich \u00fcber Parf\u00fcminfluencer und Kollegen, gehe aber auch gerne selber in die L\u00e4den und nehme Tester mit, bevor ich etwas kaufe.\u00bb\"}]}]},\"type\":\"image\"},{\"id\":\"Dn64cFH3o1PA\",\"Visible\":true,\"credit\":\"20 Minuten\/Fabian 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Minuten\/Fabian P\u00f6schl\",\"caption\":{\"text\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\"}]}]}},\"caption\":{\"text\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\",\"elements\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003cstrong\\u003eAndrea (30):\\u003c\/strong\\u003e \u00abIch habe etwa 30 Parf\u00fcme zu Hause, die zwischen 200 bis 500 Franken kosten. Manche habe ich geschenkt bekommen, aber viele auch selber gekauft. Ich sehe sie auf Instagram und Tiktok und will sie selbst ausprobieren. Es sind vor allem Nischend\u00fcfte, weil ich Unisexparf\u00fcme mag, die normalen s\u00fcssen Parf\u00fcme sind nicht so meins.\u00bb\"}]}]},\"type\":\"image\"}]}},{\"type\":\"infobox\",\"collapsed\":false,\"infoboxContent\":[{\"type\":\"list\",\"listType\":\"unordered\",\"listItems\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Gen Z investiert zunehmend in Luxusparf\u00fcme als Statussymbol.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Tiktok und Instagram beeinflussen die Kaufentscheidungen stark.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Parf\u00fcmbranche verzeichnet dank Perfume-Tok steigende Ums\u00e4tze.\"}]}]}],\"title\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Parf\u00fcm: Darum gehts\"}]}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Kein Ger\u00fccht, aber ein Geruch: In der Gen Z\u00a0 boomt der Tiktok-inspirierte Parf\u00fcmgebrauch \u2013 je teurer, desto besser. Allein in den USA nutzen gem\u00e4ss dem Marktforschungsinstitut Circana 83 Prozent der Gen Z Parf\u00fcm \u2013 f\u00fcnf Prozent mehr als im Jahr zuvor. Die Branche freuts.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Auch in der Schweiz freuen sich die H\u00e4ndler \u00fcber steigende Ums\u00e4tze, besonders bei den exklusiven und luxuri\u00f6sen Parf\u00fcms. Die Z\u00fcrcher Parf\u00fcmerie Spitzenhaus verzeichnet zweistellige Wachstumsraten und das Ende ist noch nicht abzusehen, wie der stellvertretende Gesch\u00e4ftsf\u00fchrer Christof Hoerler sagt.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Bei der Umfrage von 20 Minuten auf der Z\u00fcrcher Bahnhofstrasse best\u00e4tigen junge Befragte den Trend. Sie sind bereit, bis zu 700 Franken f\u00fcr einen speziellen Duft zu bezahlen (siehe Bildstrecke oben).\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Vor allem junge M\u00e4nner lieben laut Hoerler den Luxusduft. \u00abF\u00fcr sie ist das Parf\u00fcm ein Statussymbol wie die Rolex am Handgelenk oder die limitierten Sneaker\u00bb, so der Duftexperte. Parf\u00fcm kauften sie meist gemeinsam mit Freunden in der Gruppe. So seien manchmal bis zu 40 Leute im Laden.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Junge g\u00e4ben f\u00fcr einen Duft meistens zwischen 250 und 400 Franken aus. Allerdings sei es gegen oben offen. Ausserdem bleibe es oft nicht nur bei einem Duft.\"}]},{\"type\":\"crosshead\",\"htmlText\":\"Glossier dank Tiktok vor Insolvenz gerettet\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Sie seien \u00fcber Instagram und Tiktok bereits oft sehr gut informiert. Duft-Influencern, wie dem exzentrischen deutschen\u00a0\"},{\"type\":\"internalLink\",\"htmlText\":\"Jeremy Fragrance\",\"metadataID\":352668459178,\"url\":\"\/story\/warum-jeremy-fragrance-eier-mit-schale-isst-und-weitere-fakten-352668459178\",\"tenantUrls\":{\"6\":\"\/story\/warum-jeremy-fragrance-eier-mit-schale-isst-und-weitere-fakten-352668459178\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\",\u00a0folgen Hunderte Millionen und h\u00f6ren auf ihre Tipps. Sie werden f\u00fcr die Hersteller immer wichtiger.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die US-Marke Glossier stand bereits kurz vor der Insolvenz, bis eine Kundin in einem Video auf Tiktok erz\u00e4hlte, wie sie auf der Strasse ein Kompliment f\u00fcr das Parf\u00fcm erhielt. \u00abKauft es\u00bb, riet die Kundin und der Duft wurde zum Hit, wie die \"},{\"type\":\"htmlTextItem\",\"htmlText\":\"\\u003ca target=\\\"_blank\\\" href=\\\"https:\/\/www.welt.de\/iconist\/trends\/article255636754\/Parfuem-Hype-Viele-suchen-nach-bezahlbarem-Luxus-in-Form-von-hochwertigen-Dueften.html\\\"\\u003e\u00abWelt\u00bb\\u003c\/a\\u003e\"},{\"type\":\"htmlTextItem\",\"htmlText\":\" berichtet.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Auch Susanne Hagmann von der Import Parf\u00fcmerie best\u00e4tigt den Trend: \u00abWir sp\u00fcren ebenfalls, dass die Gen Z Luxusparf\u00fcme liebt, die trendig sind, auffallen und auf Tiktok viral gehen. Die Gen Z ist bei den exklusiveren Parf\u00fcmen bereit, tiefer in die Tasche zu greifen.\u00bb\"}]},{\"type\":\"poll\",\"question\":{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Was ist dir bei einem Parf\u00fcm am wichtigsten?\"}]}},\"answers\":[{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-1\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Der Duft selbst, er muss mir gefallen.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-2\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Marke, sie sollte bekannt und angesehen sein.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-3\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Der Preis, er sollte in meinem Budget liegen.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.poll-item-poll-1im0f276p-4\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Einzigartigkeit, ich m\u00f6chte etwas Besonderes.\"}]}},{\"type\":\"pollItem\",\"id\":\"poll-1im0f276p.doc-1im0f66p80\",\"text\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ich mag keine Parf\u00fcme.\"}]}}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Bei Douglas nennt eine Sprecherin m\u00f6gliche Gr\u00fcnde, warum die Gen Z auf Nischend\u00fcfte abf\u00e4hrt: Sie b\u00f6ten intensivere und konzentriertere Duftkompositionen als Mainstream-D\u00fcfte, was sie einzigartiger und authentischer macht \u2013 Eigenschaften, die bei einer Generation, die Individualit\u00e4t sch\u00e4tzt, besonders gut ank\u00e4men.\"}]},{\"type\":\"crosshead\",\"htmlText\":\"Luxusparf\u00fcm immer noch g\u00fcnstiger als Designertasche\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Ausserdem: \u00abViele Nischend\u00fcfte sind Unisex, was sie f\u00fcr die Gen Z, die zunehmend geschlechterneutrale und inklusivere Produkte bevorzugt, besonders attraktiv macht\u00bb, so die Sprecherin.\"}]},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Dar\u00fcber hinaus seien sie eine M\u00f6glichkeit, Luxus zu einem erschwinglicheren Preis zu erleben im Vergleich zu etablierten Mode- und Luxusmarken. 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dein Handy.\"}]},{\"type\":\"embed\",\"url\":\"\",\"provider\":\"default\",\"embedCode\":\"\\u003cdiv class=\\\"EmbedContainer_default__3AKtV\\\" data-testid=\\\"EmbedContainer\\\"\\u003e\\n\\u003cstyle\\u003e\\n #cta-win-1657087299449 {\\n background-color: #2659FF;\\n border-radius: 4px;\\n border: solid 2px;\\n color: #fff;\\n display: block;\\n padding: 20px;\\n text-align: center;\\n }\\n\\n @media only screen and (min-width: 565px) {\\n #cta-win-1657087299449 {\\n margin: 0 auto;\\n max-width: 400px;\\n }\\n }\\n\\u003c\/style\\u003e\\n\\n\\u003ca id=\\\"cta-win-1657087299449\\\" href=\\\"https:\/\/www.20min.ch\/cmd\/openExternalBrowser?url=https%3A%2F%2Fwhatsapp.com%2Fchannel%2F0029VaFuIX9KQuJMDPITZi1N\\\" title=\\\"Jetzt 20 Minuten Wirtschaft abonnieren\\\" role=\\\"button\\\"\\u003eJetzt 20 Minuten Wirtschaft abonnieren\\u003c\/a\\u003e\\u003c\/div\\u003e\"}],\"title\":{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Folgst du 20 Minuten 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