Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke - 20 Minuten<\/title><meta name=\"title\" content=\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"\/><meta name=\"description\" content=\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\"\/><meta property=\"article:published_time\" content=\"2025-03-10T16:23:45.524Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/people\",\"name\":\"People\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\",\"name\":\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\"\/><meta property=\"og:url\" content=\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\"\/><meta property=\"og:title\" content=\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"\/><meta property=\"og:locale\" content=\"de_DE\"\/><meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/20min\"\/><meta property=\"og:site_name\" content=\"20 Minuten\"\/><meta property=\"og:image\" content=\"https:\/\/image.20min.ch\/2025\/03\/10\/14481843-3658-4ce7-95a9-ad41de555b47.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C1080%2C1349&crop=faces&s=a9c798352336e523e692a9df5a3f0d5c\"\/><meta property=\"og:image:width\" content=\"1200\"\/><meta property=\"og:image:height\" content=\"675\"\/><meta name=\"twitter:card\" content=\"summary_large_image\"\/><meta name=\"twitter:site\" content=\"@20min\"\/><meta name=\"twitter:title\" content=\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"\/><meta name=\"twitter:description\" content=\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/10\/14481843-3658-4ce7-95a9-ad41de555b47.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C1080%2C1349&crop=faces&s=a9c798352336e523e692a9df5a3f0d5c\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\",\"alternativeHeadline\":\"Italienische Influencerin: 10 Millionen Euro Verlust: Chiara Ferragnis Unternehmen zittert\",\"description\":\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\",\"articleBody\":\"Am heutigen Montag stehen zwei wichtige Sitzungen f\u00fcr Fenice an, dem Unternehmen von Italiens Mega-Influencerin Chiara Ferragni\u00a0(37) . Die Verhandlungen sollen laut dem \u00abCorriere della Sera\u00bb \u00fcber die \u00abZukunft des Unternehmens\u00bb entscheiden. Fenice musste nach dem Pandoro-Skandal von Ferragni im Jahr 2022 massenweise Kritik einstecken. Der Spenden-Betrug soll das Unternehmen innerhalb von zwei Jahren rund zehn Millionen Euro gekostet haben. Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt, so das italienische Medium. Kapitalerh\u00f6hung soll eingeleitet werden Bei den beiden Sitzungen m\u00fcssen die Gesch\u00e4ftsbilanzen aus dem Jahr 2023 genehmigt werden, laut Quellen aus dem Firmenumfeld soll eine Kapitalerh\u00f6hung nach den Verlusten der vergangenen Jahre eingeleitet werden. Ein neues Finanzmanagement soll die Lage f\u00fcr Fenice verbessern, wie der \u00abCorriere della Sera\u00bb weiter schreibt. Das Ziel der Verhandlungen sei ein Neustart f\u00fcr das Unternehmen zu gew\u00e4hrleisten und in den n\u00e4chsten zw\u00f6lf Monaten f\u00fcr Stabilit\u00e4t zu sorgen. Gegen\u00fcber der Mail\u00e4nder Zeitung haben Insider verraten, dass die Marke von Ferragni neue Absatzm\u00e4rkte in den Bereichen Make-up, Schmuck und Lederwaren haben k\u00f6nnte. Es soll interne Konflikte geben Die zweifache Mutter besitzt 32,5 Prozent der Firmenanteile, dem Unternehmer Paolo Barletta (37) geh\u00f6ren 40 Prozent und Pasquale Morgese besitzt mit 27,5 Prozent der Anteile das kleinste Mitspracherecht. Das Unternehmen wird derzeit von Claudio Calabi (76) geleitet, nachdem Barletta und Ferragni im vergangenen November zur\u00fcckgetreten sind. Aktion\u00e4r Morgese sehe laut Insiderinformationen keine Zukunft f\u00fcr das Unternehmen und h\u00e4tte ernsthafte Zweifel an dessen Glaubw\u00fcrdigkeit.\",\"image\":[],\"datePublished\":\"2025-03-10T17:23:45+01:00\",\"dateModified\":\"2025-03-10T17:23:45+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Janelle Oldani\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/737245aa-dc3b-405c-bb8e-82d1bfbf997a.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1080%2C1350&fp-x=0.525&fp-y=0.16962962962962963&s=caf8a98c5f5c5cf19639e4e7c2778549\",\"caption\":\"Chiara Ferragnis Unternehmen Fenice machte laut italienischen Medien zehn Millionen Euro Verlust.\",\"creditText\":\"Instagram\/chiaraferragni\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/media.20min.ch\/6\/image\/2024\/09\/22\/15df24a7-bf33-43e0-acf6-685bf8453e83.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1440%2C1800&s=1da8944a762f2bca43b6e181b97be69c\",\"caption\":\"Die letzten beiden Jahre waren aufgrund des Pandoro-Skandals schwierig.\",\"creditText\":\"Instagram\/chiaraferragni\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/14481843-3658-4ce7-95a9-ad41de555b47.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1080%2C1349&s=f09a6c1f1c18a15550ae52d307fdcd0f\",\"caption\":\"Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt.\",\"creditText\":\"Instagram\/chiaraferragni\"}]}],\"articleSection\":\"People\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" 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class=\"sc-6821256f-0 bXwfqn sc-3584b39c-0 hDUYcV sc-c5c57201-0 eiBLnd sc-c5c57201-1 jipLa-d\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/people\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/people\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/aside><\/div><\/nav><\/div><div id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/people\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/people\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/people\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">People<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/people\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/people\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-10T17:23:45+01:00\" class=\"sc-d721210-1 ldCIcW\">10. M\u00e4rz 2025, 17:23<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Italienische Influencerin<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>10 Millionen Euro Verlust: Chiara Ferragnis Unternehmen zittert<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Chiara Ferragnis Unternehmen verlor in den letzten zwei Jahren an Glaubw\u00fcrdigkeit. Nun soll \u00fcber die Zukunft von Fenice entschieden werden.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/103179187\/janelle-oldani\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Janelle Oldani\" src=\"https:\/\/media.20min.ch\/6\/image\/2025\/01\/15\/8e2bdee2-f348-4177-a966-3682e56fdd72.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C4000%2C4000&crop=faces&s=f097dde7705d65f1c04040f941079698\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/103179187\/janelle-oldani\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Janelle Oldani<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Chiara Ferragnis Pandoro-Betrug kostete ihr Unternehmen zehn Millionen Euro.<\/p><\/li><li><p>Der Skandal dreht sich um eine Charity-Aktion, bei der Ferragni hohe Einnahmen erzielte.<\/p><\/li><li><p>In neuen Verhandlungen wird jetzt \u00fcber die Zukunft des Unternehmens entschieden.<\/p><\/li><li><p>Eine Kapitalerh\u00f6hung sowie ein neues Finanzmanagement sollen laut italienischen Medien in Betracht gezogen werden.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Am heutigen Montag stehen zwei wichtige Sitzungen f\u00fcr Fenice an, dem Unternehmen von Italiens <a href=\"\/story\/chiara-ferrangi-influencerin-betrog-fedez-mit-zwei-rappern-103278480\">Mega-Influencerin Chiara Ferragni\u00a0(37)<\/a>. Die Verhandlungen sollen laut dem \u00abCorriere della Sera\u00bb \u00fcber die \u00abZukunft des Unternehmens\u00bb entscheiden.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Fenice musste nach dem <a href=\"\/story\/turin-chiara-ferragni-pandoro-gate-erstes-urteil-belastet-die-influencerin-103092061\">Pandoro-Skandal<\/a> von Ferragni im Jahr 2022 massenweise Kritik einstecken. Der <a href=\"\/story\/chiara-ferragni-manager-fabio-damato-muss-nach-pandoro-skandal-gehen-103126593\">Spenden-Betrug<\/a> soll das Unternehmen innerhalb von zwei Jahren rund zehn Millionen Euro gekostet haben. Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt, so das italienische Medium.<\/p><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Chiara Ferragnis Spendenskandal<\/h3><div class=\"sc-92253cc8-3 cHbvjc\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><\/div><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Kapitalerh\u00f6hung soll eingeleitet werden<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Bei den beiden Sitzungen m\u00fcssen die Gesch\u00e4ftsbilanzen aus dem Jahr 2023 genehmigt werden, laut Quellen aus dem Firmenumfeld soll eine Kapitalerh\u00f6hung nach den Verlusten der vergangenen Jahre eingeleitet werden. Ein neues Finanzmanagement soll die Lage f\u00fcr Fenice verbessern, wie der \u00abCorriere della Sera\u00bb weiter schreibt.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Das Ziel der Verhandlungen sei ein Neustart f\u00fcr das Unternehmen zu gew\u00e4hrleisten und in den n\u00e4chsten zw\u00f6lf Monaten f\u00fcr Stabilit\u00e4t zu sorgen. Gegen\u00fcber der Mail\u00e4nder Zeitung haben Insider verraten, dass die Marke von Ferragni neue Absatzm\u00e4rkte in den Bereichen Make-up, Schmuck und Lederwaren haben k\u00f6nnte.<\/p><\/div><div class=\"Article_elementImage__A6J72\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:59.523809523809526%\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1902%2C3308&s=78f3f2d3349e80c7bea185a813649a04\" alt=\"Infografik zum Gesch\u00e4ftsimperium von Chiara Ferragni. WEB\n23.02.2024\" title=\"Infografik zum Gesch\u00e4ftsimperium von Chiara Ferragni. WEB\n23.02.2024\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C1902%2C3308&s=757907516dbabfbb133342ae359ada24 230w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C1902%2C3308&s=154b689ba61d2024a0607c09fa8cc7ee 460w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1902%2C3308&s=78f3f2d3349e80c7bea185a813649a04 690w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C1902%2C3308&s=aa4652be9aaa486ec840f8e622f694e3 920w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C1902%2C3308&s=92581855a1d077c642d16f09781fe961 1150w\" width=\"690\" height=\"1200\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C1902%2C3308&s=154b689ba61d2024a0607c09fa8cc7ee')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Infografik zum Gesch\u00e4ftsimperium von Chiara Ferragni. WEB\n23.02.2024<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">20min\/Jonathan M\u00fcller<\/span><\/figcaption><\/figure><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Es soll interne Konflikte geben<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die zweifache Mutter besitzt 32,5 Prozent der Firmenanteile, dem Unternehmer Paolo Barletta (37) geh\u00f6ren 40 Prozent und Pasquale Morgese besitzt mit 27,5 Prozent der Anteile das kleinste Mitspracherecht. Das Unternehmen wird derzeit von Claudio Calabi (76) geleitet, nachdem Barletta und Ferragni im vergangenen November zur\u00fcckgetreten sind. Aktion\u00e4r Morgese sehe laut Insiderinformationen keine Zukunft f\u00fcr das Unternehmen und h\u00e4tte ernsthafte Zweifel an dessen Glaubw\u00fcrdigkeit.<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Was denkst du \u00fcber den Einfluss von Skandalen auf Marken?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Skandale k\u00f6nnen eine Marke nachhaltig sch\u00e4digen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Marken k\u00f6nnen sich von Skandalen erholen, wenn sie richtig damit umgehen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Es h\u00e4ngt davon ab, wie die Marke auf den Skandal reagiert.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Skandale sind oft \u00fcbertrieben und haben wenig Einfluss.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich mache mir dar\u00fcber keine Gedanken.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du schon 20 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Die Verhandlungen sollen laut dem \u00abCorriere della Sera\u00bb \u00fcber die \u00abZukunft des Unternehmens\u00bb entscheiden.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Fenice musste nach dem \"},{\"type\":\"internalLink\",\"htmlText\":\"Pandoro-Skandal\",\"metadataID\":103092061,\"url\":\"\/story\/turin-chiara-ferragni-pandoro-gate-erstes-urteil-belastet-die-influencerin-103092061\",\"tenantUrls\":{\"6\":\"\/story\/turin-chiara-ferragni-pandoro-gate-erstes-urteil-belastet-die-influencerin-103092061\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\" von Ferragni im Jahr 2022 massenweise Kritik einstecken. Der \"},{\"type\":\"internalLink\",\"htmlText\":\"Spenden-Betrug\",\"metadataID\":103126593,\"url\":\"\/story\/chiara-ferragni-manager-fabio-damato-muss-nach-pandoro-skandal-gehen-103126593\",\"tenantUrls\":{\"6\":\"\/story\/chiara-ferragni-manager-fabio-damato-muss-nach-pandoro-skandal-gehen-103126593\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\" soll das Unternehmen innerhalb von zwei Jahren rund zehn Millionen Euro gekostet haben. Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt, so das italienische Medium.\"}]},{\"type\":\"infobox\",\"collapsed\":true,\"infoboxContent\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"2022 warb Chiara Ferragni f\u00fcr eine Spezialedition der Pandoro-Marke Balocco mit dem Namen \u00abPandoro Pink Christmas\u00bb. Auf jeder Verpackung klebte ein Etikett der Influencerin und statt 3,70 Euro kostete das Geb\u00e4ck neun Euro. Das Lebensmittelunternehmen Balocco versprach, einen Teil der Eink\u00fcnfte an das Kinderkrankenhaus Regina Margherita zu spenden, denn die Krebsabteilung brauchte ein neues Ger\u00e4t zur Behandlung von Tumoren. Doch wie das italienische Kartellamt erfahren hat, \u00fcberwies Balocco dem Spital lange vor der Aktion 50\u2019000 Euro \u2013 v\u00f6llig unabh\u00e4ngig von den tats\u00e4chlichen Verkaufszahlen. \u00c4hnlich getrickst haben soll Ferragni mit einer Ostereier-Aktion, die \u00fcber das Unternehmen Dolci Preziosi vermarktet wurde. 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{"result":{"content":"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke - 20 Minuten<\/title><meta name=\"title\" content=\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"\/><meta name=\"description\" content=\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\"\/><meta property=\"article:published_time\" content=\"2025-03-10T16:23:45.524Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/people\",\"name\":\"People\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\",\"name\":\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\"\/><meta property=\"og:url\" content=\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\"\/><meta property=\"og:title\" content=\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"\/><meta property=\"og:locale\" content=\"de_DE\"\/><meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/20min\"\/><meta property=\"og:site_name\" content=\"20 Minuten\"\/><meta property=\"og:image\" content=\"https:\/\/image.20min.ch\/2025\/03\/10\/14481843-3658-4ce7-95a9-ad41de555b47.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C1080%2C1349&crop=faces&s=a9c798352336e523e692a9df5a3f0d5c\"\/><meta property=\"og:image:width\" content=\"1200\"\/><meta property=\"og:image:height\" content=\"675\"\/><meta name=\"twitter:card\" content=\"summary_large_image\"\/><meta name=\"twitter:site\" content=\"@20min\"\/><meta name=\"twitter:title\" content=\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\"\/><meta name=\"twitter:description\" content=\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/10\/14481843-3658-4ce7-95a9-ad41de555b47.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C1080%2C1349&crop=faces&s=a9c798352336e523e692a9df5a3f0d5c\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/chiara-ferragni-influencerin-kaempft-nach-skandal-um-ihre-marke-103298773\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke\",\"alternativeHeadline\":\"Italienische Influencerin: 10 Millionen Euro Verlust: Chiara Ferragnis Unternehmen zittert\",\"description\":\"Chiara Ferragnis Marke Fenice steht in der Kritik. Das Unternehmen soll innerhalb von zwei Jahren zehn Millionen Euro Verlust gemacht haben.\",\"articleBody\":\"Am heutigen Montag stehen zwei wichtige Sitzungen f\u00fcr Fenice an, dem Unternehmen von Italiens Mega-Influencerin Chiara Ferragni\u00a0(37) . Die Verhandlungen sollen laut dem \u00abCorriere della Sera\u00bb \u00fcber die \u00abZukunft des Unternehmens\u00bb entscheiden. Fenice musste nach dem Pandoro-Skandal von Ferragni im Jahr 2022 massenweise Kritik einstecken. Der Spenden-Betrug soll das Unternehmen innerhalb von zwei Jahren rund zehn Millionen Euro gekostet haben. Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt, so das italienische Medium. Kapitalerh\u00f6hung soll eingeleitet werden Bei den beiden Sitzungen m\u00fcssen die Gesch\u00e4ftsbilanzen aus dem Jahr 2023 genehmigt werden, laut Quellen aus dem Firmenumfeld soll eine Kapitalerh\u00f6hung nach den Verlusten der vergangenen Jahre eingeleitet werden. Ein neues Finanzmanagement soll die Lage f\u00fcr Fenice verbessern, wie der \u00abCorriere della Sera\u00bb weiter schreibt. Das Ziel der Verhandlungen sei ein Neustart f\u00fcr das Unternehmen zu gew\u00e4hrleisten und in den n\u00e4chsten zw\u00f6lf Monaten f\u00fcr Stabilit\u00e4t zu sorgen. Gegen\u00fcber der Mail\u00e4nder Zeitung haben Insider verraten, dass die Marke von Ferragni neue Absatzm\u00e4rkte in den Bereichen Make-up, Schmuck und Lederwaren haben k\u00f6nnte. Es soll interne Konflikte geben Die zweifache Mutter besitzt 32,5 Prozent der Firmenanteile, dem Unternehmer Paolo Barletta (37) geh\u00f6ren 40 Prozent und Pasquale Morgese besitzt mit 27,5 Prozent der Anteile das kleinste Mitspracherecht. Das Unternehmen wird derzeit von Claudio Calabi (76) geleitet, nachdem Barletta und Ferragni im vergangenen November zur\u00fcckgetreten sind. Aktion\u00e4r Morgese sehe laut Insiderinformationen keine Zukunft f\u00fcr das Unternehmen und h\u00e4tte ernsthafte Zweifel an dessen Glaubw\u00fcrdigkeit.\",\"image\":[],\"datePublished\":\"2025-03-10T17:23:45+01:00\",\"dateModified\":\"2025-03-10T17:23:45+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Janelle Oldani\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/media.20min.ch\/6\/image\/2023\/12\/22\/737245aa-dc3b-405c-bb8e-82d1bfbf997a.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1080%2C1350&fp-x=0.525&fp-y=0.16962962962962963&s=caf8a98c5f5c5cf19639e4e7c2778549\",\"caption\":\"Chiara Ferragnis Unternehmen Fenice machte laut italienischen Medien zehn Millionen Euro Verlust.\",\"creditText\":\"Instagram\/chiaraferragni\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/media.20min.ch\/6\/image\/2024\/09\/22\/15df24a7-bf33-43e0-acf6-685bf8453e83.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1440%2C1800&s=1da8944a762f2bca43b6e181b97be69c\",\"caption\":\"Die letzten beiden Jahre waren aufgrund des Pandoro-Skandals schwierig.\",\"creditText\":\"Instagram\/chiaraferragni\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/10\/14481843-3658-4ce7-95a9-ad41de555b47.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1080%2C1349&s=f09a6c1f1c18a15550ae52d307fdcd0f\",\"caption\":\"Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt.\",\"creditText\":\"Instagram\/chiaraferragni\"}]}],\"articleSection\":\"People\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" 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20px;}}\/*!sc*\/\ndata-styled.g389[id=\"sc-b19de794-0\"]{content:\"fyOyUO,\"}\/*!sc*\/\n.bxfTcF{color:#0d2880;font-size:28px;font-family:var(--batonturbo-heavy,sans-serif);font-weight:900;line-height:26px;margin:0 auto;padding:15px 10px 10px;text-transform:uppercase;}\/*!sc*\/\n@media only screen and (min-width:565px){.bxfTcF{max-width:80.86%;}}\/*!sc*\/\n@media only screen and (min-width:1144px){.bxfTcF{font-size:28px;line-height:36px;max-width:66.08%;}}\/*!sc*\/\ndata-styled.g391[id=\"sc-b19de794-2\"]{content:\"bxfTcF,\"}\/*!sc*\/\n@-webkit-keyframes hduQwC{0%{background-position:50% 50%;}100%{background-position:0 50%;}}\/*!sc*\/\n@keyframes hduQwC{0%{background-position:50% 50%;}100%{background-position:0 50%;}}\/*!sc*\/\ndata-styled.g508[id=\"sc-keyframes-hduQwC\"]{content:\"hduQwC,\"}\/*!sc*\/\n@-webkit-keyframes eGDbtX{from{opacity:0.0;}to{opacity:1;}}\/*!sc*\/\n@keyframes 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class=\"sc-6821256f-0 bXwfqn sc-3584b39c-0 hDUYcV sc-c5c57201-0 eiBLnd sc-c5c57201-1 jipLa-d\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/people\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/people\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/aside><\/div><\/nav><\/div><div id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/people\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/people\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/people\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">People<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Chiara Ferragni: Influencerin k\u00e4mpft nach Skandal um ihre Marke<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/people\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/people\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-10T17:23:45+01:00\" class=\"sc-d721210-1 ldCIcW\">10. M\u00e4rz 2025, 17:23<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Italienische Influencerin<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>10 Millionen Euro Verlust: Chiara Ferragnis Unternehmen zittert<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Chiara Ferragnis Unternehmen verlor in den letzten zwei Jahren an Glaubw\u00fcrdigkeit. Nun soll \u00fcber die Zukunft von Fenice entschieden werden.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/103179187\/janelle-oldani\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Janelle Oldani\" src=\"https:\/\/media.20min.ch\/6\/image\/2025\/01\/15\/8e2bdee2-f348-4177-a966-3682e56fdd72.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C4000%2C4000&crop=faces&s=f097dde7705d65f1c04040f941079698\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/103179187\/janelle-oldani\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Janelle Oldani<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Chiara Ferragnis Pandoro-Betrug kostete ihr Unternehmen zehn Millionen Euro.<\/p><\/li><li><p>Der Skandal dreht sich um eine Charity-Aktion, bei der Ferragni hohe Einnahmen erzielte.<\/p><\/li><li><p>In neuen Verhandlungen wird jetzt \u00fcber die Zukunft des Unternehmens entschieden.<\/p><\/li><li><p>Eine Kapitalerh\u00f6hung sowie ein neues Finanzmanagement sollen laut italienischen Medien in Betracht gezogen werden.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Am heutigen Montag stehen zwei wichtige Sitzungen f\u00fcr Fenice an, dem Unternehmen von Italiens <a href=\"\/story\/chiara-ferrangi-influencerin-betrog-fedez-mit-zwei-rappern-103278480\">Mega-Influencerin Chiara Ferragni\u00a0(37)<\/a>. Die Verhandlungen sollen laut dem \u00abCorriere della Sera\u00bb \u00fcber die \u00abZukunft des Unternehmens\u00bb entscheiden.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Fenice musste nach dem <a href=\"\/story\/turin-chiara-ferragni-pandoro-gate-erstes-urteil-belastet-die-influencerin-103092061\">Pandoro-Skandal<\/a> von Ferragni im Jahr 2022 massenweise Kritik einstecken. Der <a href=\"\/story\/chiara-ferragni-manager-fabio-damato-muss-nach-pandoro-skandal-gehen-103126593\">Spenden-Betrug<\/a> soll das Unternehmen innerhalb von zwei Jahren rund zehn Millionen Euro gekostet haben. Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt, so das italienische Medium.<\/p><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Chiara Ferragnis Spendenskandal<\/h3><div class=\"sc-92253cc8-3 cHbvjc\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><\/div><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Kapitalerh\u00f6hung soll eingeleitet werden<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Bei den beiden Sitzungen m\u00fcssen die Gesch\u00e4ftsbilanzen aus dem Jahr 2023 genehmigt werden, laut Quellen aus dem Firmenumfeld soll eine Kapitalerh\u00f6hung nach den Verlusten der vergangenen Jahre eingeleitet werden. Ein neues Finanzmanagement soll die Lage f\u00fcr Fenice verbessern, wie der \u00abCorriere della Sera\u00bb weiter schreibt.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Das Ziel der Verhandlungen sei ein Neustart f\u00fcr das Unternehmen zu gew\u00e4hrleisten und in den n\u00e4chsten zw\u00f6lf Monaten f\u00fcr Stabilit\u00e4t zu sorgen. Gegen\u00fcber der Mail\u00e4nder Zeitung haben Insider verraten, dass die Marke von Ferragni neue Absatzm\u00e4rkte in den Bereichen Make-up, Schmuck und Lederwaren haben k\u00f6nnte.<\/p><\/div><div class=\"Article_elementImage__A6J72\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx\" style=\"padding-bottom:59.523809523809526%\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1902%2C3308&s=78f3f2d3349e80c7bea185a813649a04\" alt=\"Infografik zum Gesch\u00e4ftsimperium von Chiara Ferragni. WEB\n23.02.2024\" title=\"Infografik zum Gesch\u00e4ftsimperium von Chiara Ferragni. WEB\n23.02.2024\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=400&h=400&rect=0%2C0%2C1902%2C3308&s=757907516dbabfbb133342ae359ada24 230w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C1902%2C3308&s=154b689ba61d2024a0607c09fa8cc7ee 460w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1902%2C3308&s=78f3f2d3349e80c7bea185a813649a04 690w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&h=1600&rect=0%2C0%2C1902%2C3308&s=aa4652be9aaa486ec840f8e622f694e3 920w, https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&h=2000&rect=0%2C0%2C1902%2C3308&s=92581855a1d077c642d16f09781fe961 1150w\" width=\"690\" height=\"1200\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/10\/ca63f701-035a-4921-a02b-e380713c620b.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=800&h=800&rect=0%2C0%2C1902%2C3308&s=154b689ba61d2024a0607c09fa8cc7ee')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Infografik zum Gesch\u00e4ftsimperium von Chiara Ferragni. WEB\n23.02.2024<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">20min\/Jonathan M\u00fcller<\/span><\/figcaption><\/figure><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Es soll interne Konflikte geben<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die zweifache Mutter besitzt 32,5 Prozent der Firmenanteile, dem Unternehmer Paolo Barletta (37) geh\u00f6ren 40 Prozent und Pasquale Morgese besitzt mit 27,5 Prozent der Anteile das kleinste Mitspracherecht. Das Unternehmen wird derzeit von Claudio Calabi (76) geleitet, nachdem Barletta und Ferragni im vergangenen November zur\u00fcckgetreten sind. Aktion\u00e4r Morgese sehe laut Insiderinformationen keine Zukunft f\u00fcr das Unternehmen und h\u00e4tte ernsthafte Zweifel an dessen Glaubw\u00fcrdigkeit.<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Was denkst du \u00fcber den Einfluss von Skandalen auf Marken?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Skandale k\u00f6nnen eine Marke nachhaltig sch\u00e4digen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Marken k\u00f6nnen sich von Skandalen erholen, wenn sie richtig damit umgehen.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Es h\u00e4ngt davon ab, wie die Marke auf den Skandal reagiert.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Skandale sind oft \u00fcbertrieben und haben wenig Einfluss.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298773\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich mache mir dar\u00fcber keine Gedanken.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du schon 20 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Influencerin\",\"title\":\"10 Millionen Euro Verlust: Chiara Ferragnis Unternehmen zittert\",\"lead\":\"Chiara Ferragnis Unternehmen verlor in den letzten zwei Jahren an Glaubw\u00fcrdigkeit. 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Die Verhandlungen sollen laut dem \u00abCorriere della Sera\u00bb \u00fcber die \u00abZukunft des Unternehmens\u00bb entscheiden.\"}]},{\"type\":\"ad\",\"availableFor\":{\"desktop\":true,\"app\":true}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Fenice musste nach dem \"},{\"type\":\"internalLink\",\"htmlText\":\"Pandoro-Skandal\",\"metadataID\":103092061,\"url\":\"\/story\/turin-chiara-ferragni-pandoro-gate-erstes-urteil-belastet-die-influencerin-103092061\",\"tenantUrls\":{\"6\":\"\/story\/turin-chiara-ferragni-pandoro-gate-erstes-urteil-belastet-die-influencerin-103092061\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\" von Ferragni im Jahr 2022 massenweise Kritik einstecken. Der \"},{\"type\":\"internalLink\",\"htmlText\":\"Spenden-Betrug\",\"metadataID\":103126593,\"url\":\"\/story\/chiara-ferragni-manager-fabio-damato-muss-nach-pandoro-skandal-gehen-103126593\",\"tenantUrls\":{\"6\":\"\/story\/chiara-ferragni-manager-fabio-damato-muss-nach-pandoro-skandal-gehen-103126593\"}},{\"type\":\"htmlTextItem\",\"htmlText\":\" soll das Unternehmen innerhalb von zwei Jahren rund zehn Millionen Euro gekostet haben. Der Skandal habe das Verm\u00f6gen aufgezehrt und die Glaubw\u00fcrdigkeit von Fenice zerst\u00f6rt, so das italienische Medium.\"}]},{\"type\":\"infobox\",\"collapsed\":true,\"infoboxContent\":[{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"2022 warb Chiara Ferragni f\u00fcr eine Spezialedition der Pandoro-Marke Balocco mit dem Namen \u00abPandoro Pink Christmas\u00bb. Auf jeder Verpackung klebte ein Etikett der Influencerin und statt 3,70 Euro kostete das Geb\u00e4ck neun Euro. Das Lebensmittelunternehmen Balocco versprach, einen Teil der Eink\u00fcnfte an das Kinderkrankenhaus Regina Margherita zu spenden, denn die Krebsabteilung brauchte ein neues Ger\u00e4t zur Behandlung von Tumoren. Doch wie das italienische Kartellamt erfahren hat, \u00fcberwies Balocco dem Spital lange vor der Aktion 50\u2019000 Euro \u2013 v\u00f6llig unabh\u00e4ngig von den tats\u00e4chlichen Verkaufszahlen. \u00c4hnlich getrickst haben soll Ferragni mit einer Ostereier-Aktion, die \u00fcber das Unternehmen Dolci Preziosi vermarktet wurde. 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