Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen - 20 Minuten<\/title><meta name=\"title\" content=\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\"\/><meta name=\"description\" content=\"Der Magic Pass erweitert sein Angebot f\u00fcr die Saison 2025\/2026 um 17 neue Skigebiete. Damit umfasst der Abo-Verbund neu insgesamt 97 Destinationen in der Schweiz, Frankreich und Italien.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\"\/><meta property=\"article:published_time\" content=\"2025-03-09T13:16:37.236Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\",\"name\":\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Unter anderem dank dem Zuwachs der Gstaader Bergbahnen wird der Magic Pass kommende Saison attraktiver. 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Die Zahlen sprechen bereits jetzt f\u00fcr sich.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/09\/a4b8894d-dfe9-45c9-bab2-da69e5f93cd0.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C4000%2C2582&crop=faces&s=7f8fc23fab9da2e8d3d2b390bf3d7d96\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\",\"alternativeHeadline\":\"Bergbahnen-Abo: Magic Pass feiert Rekord \u2013 und gibt 17 neue Destinationen bekannt\",\"description\":\"Der Magic Pass erweitert sein Angebot f\u00fcr die Saison 2025\/2026 um 17 neue Skigebiete. Damit umfasst der Abo-Verbund neu insgesamt 97 Destinationen in der Schweiz, Frankreich und Italien.\",\"articleBody\":\"Der Abo-Verbund Magic Pass erreicht zur Saison 2025\/2026 einen neuen Meilenstein: Mit der Aufnahme von 17 neuen Skigebieten w\u00e4chst das Angebot auf insgesamt 97 Stationen in der Schweiz, Frankreich und Italien. Damit verfestigt der Magic Pass seine Position als Nummer 1 unter den Alpenp\u00e4ssen. Zu den neuen Destinationen z\u00e4hlen bekannte Orte wie Gstaad, Meiringen-Hasliberg, Melchsee-Frutt und S\u00f6renberg. Auch in Frankreich w\u00e4chst das Angebot mit Skigebieten wie Le Grand-Bornand und Praz de Lys-Sommand. Die \u00dcbersicht siehst du in der Grafik unten: Fast 200'000 P\u00e4sse verkauft Die Genossenschaft erwartet durch die Erweiterung ein Umsatzwachstum von 35 Prozent und rechnet mit Einnahmen von \u00fcber 100 Millionen Franken. Bereits auf die bald endende Saison 2024\/25 konnten die Verk\u00e4ufe um rund 9,5 Prozent auf 197'152 (Stand Ende Februar) gesteigert werden. In der Westschweiz (30,76 Prozent der verkauften P\u00e4sse allein im Waadtand) war Magic Pass schon l\u00e4nger etablier. Nun verzeichnete er j\u00fcngst auch bei der Deutschschweizer Kundschaft einen Boom. Besonders stark wuchs die Nachfrage in Bern (+22 Prozent), Z\u00fcrich (+24 Prozent) und Luzern (+29 Prozent). Preis steigt nun leicht an Zus\u00e4tzlich erfreut sich das Treueprogramm BeMagic wachsender Beliebtheit und hat bereits \u00fcber 400'000 Franken Cashback an seine Mitglieder ausgezahlt. Mit der Erweiterung steigt der Preis des Magic Pass erstmals seit der Einf\u00fchrung leicht an \u2013 auf 419 Franken f\u00fcr Erwachsene und 282 Franken f\u00fcr Kinder (Startpreis). Die Verantwortlichen sehen die Expansion als strategischen Schritt zur St\u00e4rkung der Marktposition und zur F\u00f6rderung l\u00e4ngerer Aufenthalte in den Skigebieten. \u00abDiese Entwicklung st\u00e4rkt unsere Vision, ein abwechslungsreiches und erschwingliches Bergerlebnis das ganze Jahr \u00fcber zu bieten\u00bb, so S\u00e9bastien Travelletti, Direktor des Magic Pass.\",\"image\":[],\"datePublished\":\"2025-03-09T14:16:37+01:00\",\"dateModified\":\"2025-03-09T14:16:37+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Silvan Haenni\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/a4b8894d-dfe9-45c9-bab2-da69e5f93cd0.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2582&s=79b77d13e5aaaaf3671838cc476183cf\",\"caption\":\"Der Magic Pass baut sein Angebot weiter aus.\",\"creditText\":\"Angelika Warmuth\/dpa\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/56ff9862-da98-42e4-988f-6ef64adb2358.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=444%2C0%2C2639%2C1984&s=04e8f0ef381a0bcb8b6cc2d278746d74\",\"caption\":\"Geh\u00f6ren neu in den Magic Pass: Die Skilifte rund um Gstaad.\",\"creditText\":\"PantherMedia \/ Ursula Perreten\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/683b65b9-9c5d-4cee-a6f5-1724eaff86c6.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1600%2C1200&s=60bb511d7ceeffdb728dde7e9145eabd\",\"caption\":\"Mittlerweile gewinnt der Abo-Verbund auch in der Deutschschweiz an Beliebtheit.\",\"creditText\":\"20min\/News-Scout\"}]}],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/api.20min.ch\"\/><link 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class=\"sc-6821256f-0 bXwfqn sc-3584b39c-0 hDUYcV sc-c5c57201-0 eiBLnd sc-c5c57201-1 jipLa-d\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/aside><\/div><\/nav><\/div><div id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/wirtschaft\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Wirtschaft<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-09T14:16:37+01:00\" class=\"sc-d721210-1 ldCIcW\">9. M\u00e4rz 2025, 14:16<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Bergbahnen-Abo<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>Magic Pass feiert Rekord \u2013 und gibt 17 neue Destinationen bekannt<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Unter anderem dank dem Zuwachs der Gstaader Bergbahnen wird der Magic Pass kommende Saison attraktiver. Die Zahlen sprechen bereits jetzt f\u00fcr sich.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Silvan Haenni\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/01\/14\/2c6bb8e4-fbe0-4b86-86ea-509c6d5ebfbe.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C1311%2C849&crop=faces&s=d82a3e2c0a6e3f98882892d2bfc7c138\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Silvan Haenni<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Magic Pass: Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Magic Pass erweitert sein Angebot um 17 neue Skigebiete und erreicht insgesamt 97 Destinationen.<\/p><\/li><li><p>Zu den neuen Stationen geh\u00f6ren bekannte Orte wie Gstaad, Meiringen-Hasliberg und Melchsee-Frutt.<\/p><\/li><li><p>Der Preis des Magic Pass steigt leicht auf 419 Franken f\u00fcr Erwachsene und 282 Franken f\u00fcr Kinder.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Der Abo-Verbund <a href=\"\/story\/vail-resorts-und-alterra-haben-laax-im-visier-103178248\">Magic Pass<\/a> erreicht zur Saison 2025\/2026 einen neuen Meilenstein: Mit der Aufnahme von 17 neuen Skigebieten w\u00e4chst das Angebot auf insgesamt 97 Stationen in der Schweiz, Frankreich und Italien. Damit verfestigt der Magic Pass seine Position als Nummer 1 unter den Alpenp\u00e4ssen.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Zu den neuen Destinationen z\u00e4hlen bekannte Orte wie Gstaad, Meiringen-Hasliberg, Melchsee-Frutt und S\u00f6renberg. Auch in Frankreich w\u00e4chst das Angebot mit Skigebieten wie Le Grand-Bornand und Praz de Lys-Sommand. <strong><em>Die \u00dcbersicht siehst du in der Grafik unten:<\/em><\/strong><\/p><\/div><div class=\"Article_elementInfographic__cVhmf\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx Image_infographic__9zFFc\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&rect=0%2C0%2C934%2C1464&s=b17d77e3b6a5ca2d236eae1e8d15840d\" alt=\"Die Tourismus-Regionen des Magic Pass im \u00dcberblick.\" title=\"Die Tourismus-Regionen des Magic Pass im \u00dcberblick.\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=400&rect=0%2C0%2C934%2C1464&s=156460da00899a99012a88a2d9c81d72 400w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=800&rect=0%2C0%2C934%2C1464&s=3a9d03f655d9da2f18351adf49a4e6fa 800w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&rect=0%2C0%2C934%2C1464&s=b17d77e3b6a5ca2d236eae1e8d15840d 934w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&rect=0%2C0%2C934%2C1464&s=49ff9203b80c8b08c873325af9ab58ae 934w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&rect=0%2C0%2C934%2C1464&s=4df6ed4e69ddc810eec24661d566026b 934w\" width=\"934\" height=\"1464\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=800&rect=0%2C0%2C934%2C1464&s=3a9d03f655d9da2f18351adf49a4e6fa')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Die Tourismus-Regionen des Magic Pass im \u00dcberblick.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">Magic Pass<\/span><\/figcaption><\/figure><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Fast 200'000 P\u00e4sse verkauft<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die Genossenschaft erwartet durch die Erweiterung ein Umsatzwachstum von 35 Prozent und rechnet mit Einnahmen von \u00fcber 100 Millionen Franken. Bereits auf die bald endende Saison 2024\/25 konnten die Verk\u00e4ufe um rund 9,5 Prozent auf 197'152 (Stand Ende Februar) gesteigert werden.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>In der Westschweiz (30,76 Prozent der verkauften P\u00e4sse allein im Waadtand) war Magic Pass schon l\u00e4nger etablier. Nun verzeichnete er j\u00fcngst auch bei der Deutschschweizer Kundschaft einen Boom. Besonders stark wuchs die Nachfrage in Bern (+22 Prozent), Z\u00fcrich (+24 Prozent) und Luzern (+29 Prozent).<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Welche Faktoren sind f\u00fcr dich entscheidend bei der Wahl eines Ski-Abos?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Preis-Leistungs-Verh\u00e4ltnis ist das Wichtigste.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die Anzahl der verf\u00fcgbaren Skigebiete.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die N\u00e4he zu meinem Wohnort.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich nutze keine Ski-Abos.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Preis steigt nun leicht an<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Zus\u00e4tzlich erfreut sich das Treueprogramm BeMagic wachsender Beliebtheit und hat bereits \u00fcber 400'000 Franken Cashback an seine Mitglieder ausgezahlt.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Mit der Erweiterung steigt der Preis des Magic Pass erstmals seit der Einf\u00fchrung leicht an \u2013 auf 419 Franken f\u00fcr Erwachsene und 282 Franken f\u00fcr Kinder (Startpreis).<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die Verantwortlichen sehen die Expansion als strategischen Schritt zur St\u00e4rkung der Marktposition und zur F\u00f6rderung l\u00e4ngerer Aufenthalte in den Skigebieten. \u00abDiese Entwicklung st\u00e4rkt unsere Vision, ein abwechslungsreiches und erschwingliches Bergerlebnis das ganze Jahr \u00fcber zu bieten\u00bb, so S\u00e9bastien Travelletti, Direktor des Magic Pass.<\/p><\/div><div class=\"Article_element__Tq_1s\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du 20 Minuten Wirtschaft auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p>Hier kriegst du die aktuellsten News aus der Wirtschaftswelt und die heissesten Updates zu Konsumententhemen direkt auf dein Handy.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementEmbed\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><\/div><\/div><\/section><div class=\"Article_read50Trigger___9Yaa\"><\/div><\/article><div><\/div><section id=\"ratingSection\" data-testid=\"Rating\" class=\"sc-b19de794-0 fyOyUO\"><p class=\"sc-b19de794-2 bxfTcF\">Deine Meinung z\u00e4hlt<\/p><\/section><div class=\"sc-3a2d8222-0 djpcZz\"><div class=\"sc-3a2d8222-1 ijiutJ\"><div class=\"sc-86d2098e-0 dxqCgP\"><button data-testid=\"RatingButton\" class=\"sc-4ddec95-0 butyPh\" 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200'000 P\u00e4sse verkauft\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Genossenschaft erwartet durch die Erweiterung ein Umsatzwachstum von 35 Prozent und rechnet mit Einnahmen von \u00fcber 100 Millionen Franken. 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{"result":{"content":"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen - 20 Minuten<\/title><meta name=\"title\" content=\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\"\/><meta name=\"description\" content=\"Der Magic Pass erweitert sein Angebot f\u00fcr die Saison 2025\/2026 um 17 neue Skigebiete. Damit umfasst der Abo-Verbund neu insgesamt 97 Destinationen in der Schweiz, Frankreich und Italien.\"\/><meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/><link rel=\"canonical\" href=\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\"\/><meta property=\"article:published_time\" content=\"2025-03-09T13:16:37.236Z\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/\",\"name\":\"Front\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/wirtschaft\",\"name\":\"Wirtschaft\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\",\"name\":\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\"}}]}<\/script><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:description\" content=\"Unter anderem dank dem Zuwachs der Gstaader Bergbahnen wird der Magic Pass kommende Saison attraktiver. Die Zahlen sprechen bereits jetzt f\u00fcr sich.\"\/><meta property=\"og:url\" content=\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\"\/><meta property=\"og:title\" content=\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\"\/><meta property=\"og:locale\" content=\"de_DE\"\/><meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/20min\"\/><meta property=\"og:site_name\" content=\"20 Minuten\"\/><meta property=\"og:image\" content=\"https:\/\/image.20min.ch\/2025\/03\/09\/a4b8894d-dfe9-45c9-bab2-da69e5f93cd0.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C4000%2C2582&crop=faces&s=7f8fc23fab9da2e8d3d2b390bf3d7d96\"\/><meta property=\"og:image:width\" content=\"1200\"\/><meta property=\"og:image:height\" content=\"675\"\/><meta name=\"twitter:card\" content=\"summary_large_image\"\/><meta name=\"twitter:site\" content=\"@20min\"\/><meta name=\"twitter:title\" content=\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\"\/><meta name=\"twitter:description\" content=\"Unter anderem dank dem Zuwachs der Gstaader Bergbahnen wird der Magic Pass kommende Saison attraktiver. Die Zahlen sprechen bereits jetzt f\u00fcr sich.\"\/><meta property=\"twitter:image:src\" content=\"https:\/\/image.20min.ch\/2025\/03\/09\/a4b8894d-dfe9-45c9-bab2-da69e5f93cd0.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=1200&h=675&rect=0%2C0%2C4000%2C2582&crop=faces&s=7f8fc23fab9da2e8d3d2b390bf3d7d96\"\/><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20min.ch\/story\/bergbahnen-abo-magic-pass-feiert-rekord-und-gibt-17-neue-destinationen-bekannt-103298147\"},\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"name\":\"20 Minuten\",\"url\":\"https:\/\/www.20min.ch\",\"email\":\"redaktion@20minuten.ch\",\"telephone\":\"+41(0)442486820\",\"sameAs\":[\"https:\/\/www.facebook.com\/20min\",\"https:\/\/twitter.com\/20min\",\"https:\/\/www.instagram.com\/20min.ch\",\"https:\/\/de.wikipedia.org\/wiki\/20_Minuten\"],\"ownershipFundingInfo\":\"https:\/\/www.20min.ch\/impressum\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.20min.ch\/icons\/20min_de.png\",\"width\":144,\"height\":192}},\"headline\":\"Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen\",\"alternativeHeadline\":\"Bergbahnen-Abo: Magic Pass feiert Rekord \u2013 und gibt 17 neue Destinationen bekannt\",\"description\":\"Der Magic Pass erweitert sein Angebot f\u00fcr die Saison 2025\/2026 um 17 neue Skigebiete. Damit umfasst der Abo-Verbund neu insgesamt 97 Destinationen in der Schweiz, Frankreich und Italien.\",\"articleBody\":\"Der Abo-Verbund Magic Pass erreicht zur Saison 2025\/2026 einen neuen Meilenstein: Mit der Aufnahme von 17 neuen Skigebieten w\u00e4chst das Angebot auf insgesamt 97 Stationen in der Schweiz, Frankreich und Italien. Damit verfestigt der Magic Pass seine Position als Nummer 1 unter den Alpenp\u00e4ssen. Zu den neuen Destinationen z\u00e4hlen bekannte Orte wie Gstaad, Meiringen-Hasliberg, Melchsee-Frutt und S\u00f6renberg. Auch in Frankreich w\u00e4chst das Angebot mit Skigebieten wie Le Grand-Bornand und Praz de Lys-Sommand. Die \u00dcbersicht siehst du in der Grafik unten: Fast 200'000 P\u00e4sse verkauft Die Genossenschaft erwartet durch die Erweiterung ein Umsatzwachstum von 35 Prozent und rechnet mit Einnahmen von \u00fcber 100 Millionen Franken. Bereits auf die bald endende Saison 2024\/25 konnten die Verk\u00e4ufe um rund 9,5 Prozent auf 197'152 (Stand Ende Februar) gesteigert werden. In der Westschweiz (30,76 Prozent der verkauften P\u00e4sse allein im Waadtand) war Magic Pass schon l\u00e4nger etablier. Nun verzeichnete er j\u00fcngst auch bei der Deutschschweizer Kundschaft einen Boom. Besonders stark wuchs die Nachfrage in Bern (+22 Prozent), Z\u00fcrich (+24 Prozent) und Luzern (+29 Prozent). Preis steigt nun leicht an Zus\u00e4tzlich erfreut sich das Treueprogramm BeMagic wachsender Beliebtheit und hat bereits \u00fcber 400'000 Franken Cashback an seine Mitglieder ausgezahlt. Mit der Erweiterung steigt der Preis des Magic Pass erstmals seit der Einf\u00fchrung leicht an \u2013 auf 419 Franken f\u00fcr Erwachsene und 282 Franken f\u00fcr Kinder (Startpreis). Die Verantwortlichen sehen die Expansion als strategischen Schritt zur St\u00e4rkung der Marktposition und zur F\u00f6rderung l\u00e4ngerer Aufenthalte in den Skigebieten. \u00abDiese Entwicklung st\u00e4rkt unsere Vision, ein abwechslungsreiches und erschwingliches Bergerlebnis das ganze Jahr \u00fcber zu bieten\u00bb, so S\u00e9bastien Travelletti, Direktor des Magic Pass.\",\"image\":[],\"datePublished\":\"2025-03-09T14:16:37+01:00\",\"dateModified\":\"2025-03-09T14:16:37+01:00\",\"author\":[{\"@type\":\"Person\",\"name\":\"Silvan Haenni\"}],\"video\":[],\"keywords\":\"\",\"hasPart\":[{\"@type\":\"Collection\",\"image\":[{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/a4b8894d-dfe9-45c9-bab2-da69e5f93cd0.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C4000%2C2582&s=79b77d13e5aaaaf3671838cc476183cf\",\"caption\":\"Der Magic Pass baut sein Angebot weiter aus.\",\"creditText\":\"Angelika Warmuth\/dpa\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/56ff9862-da98-42e4-988f-6ef64adb2358.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=444%2C0%2C2639%2C1984&s=04e8f0ef381a0bcb8b6cc2d278746d74\",\"caption\":\"Geh\u00f6ren neu in den Magic Pass: Die Skilifte rund um Gstaad.\",\"creditText\":\"PantherMedia \/ Ursula Perreten\"},{\"@type\":\"ImageObject\",\"ContentUrl\":\"https:\/\/image.20min.ch\/2025\/03\/09\/683b65b9-9c5d-4cee-a6f5-1724eaff86c6.jpeg?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&h=1200&rect=0%2C0%2C1600%2C1200&s=60bb511d7ceeffdb728dde7e9145eabd\",\"caption\":\"Mittlerweile gewinnt der Abo-Verbund auch in der Deutschschweiz an Beliebtheit.\",\"creditText\":\"20min\/News-Scout\"}]}],\"articleSection\":\"Wirtschaft\"}<\/script><meta name=\"next-head-count\" content=\"26\"\/><link rel=\"preconnect\" href=\"https:\/\/api.20min.ch\"\/><link rel=\"dns-prefetch\" href=\"https:\/\/api.20min.ch\"\/><link 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class=\"sc-6821256f-0 bXwfqn sc-3584b39c-0 hDUYcV sc-c5c57201-0 eiBLnd sc-c5c57201-1 jipLa-d\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-sticky\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/aside><\/div><\/nav><\/div><div id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/outside-welcome\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><div class=\"layout_layout__yR_n_ layout_contentType__8IYJ_\"><div class=\"layout_content__6MprE\"><section class=\"sc-46060ef-0 WIfmU sc-91f9da13-0 jFqVIG\"><div class=\"sc-46060ef-1 pIKlK\"><a href=\"\/\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Front<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><a href=\"\/wirtschaft\" class=\"sc-46060ef-2 sc-46060ef-4 gJkAGz eeHRbX\">Wirtschaft<\/a><span class=\"sc-46060ef-5 iIeaQS\">|<\/span><\/div><h1 class=\"sc-46060ef-3 sc-46060ef-6 csIspw egCqAn\">Magic Pass: Bergbahnen-Abo w\u00e4chst auf 97 Destinationen<\/h1><\/section><div class=\"ContentPage_contentPage__YqKjN\"><div class=\"ContentPage_insideFullTopPlaceholder__g16GO\"><div id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" data-ad-unit-id=\"\/23178153471\/de-20minuten.ch\/inside-full-top\/wirtschaft\" style=\"justify-content:center;align-items:center;text-align:center;display:flex;height:100%;background-color:transparent\"><\/div><\/div><div class=\"ContentPage_outsideRight__P0Uvf\"><\/div><article class=\"Article_article__sV3bX Article_siteAreaNews__Frmfx\"><header class=\"Article_header__ckSlm\"><div class=\"Article_elementPublishdate__qcso_\"><div class=\"sc-d721210-0 glCzFI\"><span>Publiziert<\/span><time dateTime=\"2025-03-09T14:16:37+01:00\" class=\"sc-d721210-1 ldCIcW\">9. M\u00e4rz 2025, 14:16<\/time><\/div><\/div><div class=\"Article_elementTitle__9QPjy\"><h2><span>Bergbahnen-Abo<span class=\"visually-hidden\" aria-hidden=\"true\" role=\"presentation\">: <\/span><\/span>Magic Pass feiert Rekord \u2013 und gibt 17 neue Destinationen bekannt<\/h2><\/div><div class=\"Article_elementLead__N3pGr\"><p>Unter anderem dank dem Zuwachs der Gstaader Bergbahnen wird der Magic Pass kommende Saison attraktiver. Die Zahlen sprechen bereits jetzt f\u00fcr sich.<\/p><\/div><div class=\"Article_elementAuthors__LsHcz\"><section class=\"sc-a49778d8-1 kNmdAC\"><div class=\"sc-a49778d8-0 cVViTd\"><div class=\"sc-3d7987c8-2 kbwEQu\"><div class=\"sc-b1f21c84-0 erNuh\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-b1f21c84-2 egfiIF\"><img alt=\"Silvan Haenni\" src=\"https:\/\/media.20min.ch\/6\/image\/2024\/01\/14\/2c6bb8e4-fbe0-4b86-86ea-509c6d5ebfbe.jpeg?auto=format%2Ccompress%2Cenhance&fit=crop&w=400&h=400&rect=0%2C0%2C1311%2C849&crop=faces&s=d82a3e2c0a6e3f98882892d2bfc7c138\" class=\"sc-b1f21c84-1 iTOvpR\"\/><\/a><\/div><div class=\"sc-3d7987c8-0 cWecBK\"><dt class=\"sc-3d7987c8-3 dvBbZq\">von<\/dt><div class=\"sc-3d7987c8-5 hogmkW\"><a href=\"\/autoren\/53991466\/silvan-haenni\" class=\"sc-3d7987c8-8 fCLjyQ\"><dd class=\"sc-3d7987c8-4 kvzacp\">Silvan Haenni<\/dd><\/a><\/div><\/div><\/div><\/div><\/section><\/div><\/header><section class=\"Article_body__60Liu\"><div class=\"Article_elementSlideshow__fbaGO\"><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Magic Pass: Darum gehts<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementList\"><ul><li><p>Magic Pass erweitert sein Angebot um 17 neue Skigebiete und erreicht insgesamt 97 Destinationen.<\/p><\/li><li><p>Zu den neuen Stationen geh\u00f6ren bekannte Orte wie Gstaad, Meiringen-Hasliberg und Melchsee-Frutt.<\/p><\/li><li><p>Der Preis des Magic Pass steigt leicht auf 419 Franken f\u00fcr Erwachsene und 282 Franken f\u00fcr Kinder.<\/p><\/li><\/ul><\/div><\/div><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Der Abo-Verbund <a href=\"\/story\/vail-resorts-und-alterra-haben-laax-im-visier-103178248\">Magic Pass<\/a> erreicht zur Saison 2025\/2026 einen neuen Meilenstein: Mit der Aufnahme von 17 neuen Skigebieten w\u00e4chst das Angebot auf insgesamt 97 Stationen in der Schweiz, Frankreich und Italien. Damit verfestigt der Magic Pass seine Position als Nummer 1 unter den Alpenp\u00e4ssen.<\/p><\/div><div class=\"Article_elementAd__7Cafs\"><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Zu den neuen Destinationen z\u00e4hlen bekannte Orte wie Gstaad, Meiringen-Hasliberg, Melchsee-Frutt und S\u00f6renberg. Auch in Frankreich w\u00e4chst das Angebot mit Skigebieten wie Le Grand-Bornand und Praz de Lys-Sommand. <strong><em>Die \u00dcbersicht siehst du in der Grafik unten:<\/em><\/strong><\/p><\/div><div class=\"Article_elementInfographic__cVhmf\"><figure class=\"sc-d47814d6-4 YeebQ\"><div class=\"Image_imgContainer__a56Mx Image_infographic__9zFFc\"><img src=\"https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&rect=0%2C0%2C934%2C1464&s=b17d77e3b6a5ca2d236eae1e8d15840d\" alt=\"Die Tourismus-Regionen des Magic Pass im \u00dcberblick.\" title=\"Die Tourismus-Regionen des Magic Pass im \u00dcberblick.\" srcSet=\"https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=400&rect=0%2C0%2C934%2C1464&s=156460da00899a99012a88a2d9c81d72 400w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=800&rect=0%2C0%2C934%2C1464&s=3a9d03f655d9da2f18351adf49a4e6fa 800w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=1200&rect=0%2C0%2C934%2C1464&s=b17d77e3b6a5ca2d236eae1e8d15840d 934w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=1600&rect=0%2C0%2C934%2C1464&s=49ff9203b80c8b08c873325af9ab58ae 934w, https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=2001&rect=0%2C0%2C934%2C1464&s=4df6ed4e69ddc810eec24661d566026b 934w\" width=\"934\" height=\"1464\"\/><div class=\"Image_fallback__F0rLe\" style=\"background-image:url('https:\/\/image.20min.ch\/2025\/03\/09\/1ce568a1-a1c7-4104-8457-2520f979cca7.png?auto=format%2Ccompress%2Cenhance&fit=max&w=800&rect=0%2C0%2C934%2C1464&s=3a9d03f655d9da2f18351adf49a4e6fa')\"><\/div><\/div><figcaption class=\"sc-d47814d6-0 gVurjZ\"><span class=\"sc-d47814d6-2 bDLFoO\"><p>Die Tourismus-Regionen des Magic Pass im \u00dcberblick.<\/p><\/span><span class=\"sc-d47814d6-3 bmEwwn\">Magic Pass<\/span><\/figcaption><\/figure><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Fast 200'000 P\u00e4sse verkauft<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die Genossenschaft erwartet durch die Erweiterung ein Umsatzwachstum von 35 Prozent und rechnet mit Einnahmen von \u00fcber 100 Millionen Franken. Bereits auf die bald endende Saison 2024\/25 konnten die Verk\u00e4ufe um rund 9,5 Prozent auf 197'152 (Stand Ende Februar) gesteigert werden.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>In der Westschweiz (30,76 Prozent der verkauften P\u00e4sse allein im Waadtand) war Magic Pass schon l\u00e4nger etablier. Nun verzeichnete er j\u00fcngst auch bei der Deutschschweizer Kundschaft einen Boom. Besonders stark wuchs die Nachfrage in Bern (+22 Prozent), Z\u00fcrich (+24 Prozent) und Luzern (+29 Prozent).<\/p><\/div><div class=\"Article_elementPoll__0I_DP\"><div class=\"sc-c7badfe-0 ldhbtc\"><div class=\"sc-c7badfe-1 sc-c7badfe-2 jyrFy drGMUq\"><p>Welche Faktoren sind f\u00fcr dich entscheidend bei der Wahl eines Ski-Abos?<\/p><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-3 jyrFy gwdeAf\"><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Preis-Leistungs-Verh\u00e4ltnis ist das Wichtigste.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die Anzahl der verf\u00fcgbaren Skigebiete.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Die N\u00e4he zu meinem Wohnort.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><label><input name=\"103298147\" type=\"radio\" class=\"sc-c7badfe-4 jQczuo\"\/><span class=\"sc-c7badfe-9 bwIsay\"><span>Ich nutze keine Ski-Abos.<\/span><span class=\"sc-c7badfe-7 cqemkj\"><\/span><\/span><\/label><\/div><div class=\"sc-c7badfe-1 sc-c7badfe-5 jyrFy GTpCD\"><\/div><\/div><\/div><div class=\"Article_elementCrosshead__b9pyw\"><h2 class=\"crosshead_crosshead__MxhCQ crosshead_siteAreaNews__x10eM crosshead_typeStandard__szEKi\" data-testid=\"Crosshead\">Preis steigt nun leicht an<\/h2><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Zus\u00e4tzlich erfreut sich das Treueprogramm BeMagic wachsender Beliebtheit und hat bereits \u00fcber 400'000 Franken Cashback an seine Mitglieder ausgezahlt.<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Mit der Erweiterung steigt der Preis des Magic Pass erstmals seit der Einf\u00fchrung leicht an \u2013 auf 419 Franken f\u00fcr Erwachsene und 282 Franken f\u00fcr Kinder (Startpreis).<\/p><\/div><div class=\"Article_elementTextblockarray__WNyan\"><p>Die Verantwortlichen sehen die Expansion als strategischen Schritt zur St\u00e4rkung der Marktposition und zur F\u00f6rderung l\u00e4ngerer Aufenthalte in den Skigebieten. \u00abDiese Entwicklung st\u00e4rkt unsere Vision, ein abwechslungsreiches und erschwingliches Bergerlebnis das ganze Jahr \u00fcber zu bieten\u00bb, so S\u00e9bastien Travelletti, Direktor des Magic Pass.<\/p><\/div><div class=\"Article_element__Tq_1s\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><div class=\"Article_element__Tq_1s\"><div type=\"typeInfoboxSummary\" class=\"sc-92253cc8-0 kGbdVO undefined Default\" data-testid=\"InfoBox\"><div class=\"sc-92253cc8-1 sc-92253cc8-2 bGBSLI duFusH\"><h3>Folgst du 20 Minuten Wirtschaft auf Whatsapp?<\/h3><div class=\"sc-92253cc8-3 hknAoe\"><svg width=\"1em\" height=\"1em\" class=\"sc-b8528708-0 fFsCws\"><use href=\"\/_next\/static\/media\/sprite.d5961885.svg#boomerang\"><\/use><\/svg><\/div><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementTextblockarray\"><p>Hier kriegst du die aktuellsten News aus der Wirtschaftswelt und die heissesten Updates zu Konsumententhemen direkt auf dein Handy.<\/p><\/div><div class=\"sc-92253cc8-1 sc-92253cc8-4 bGBSLI lcCaqX elementEmbed\"><figure class=\"sc-d47814d6-4 YeebQ\"><figcaption class=\"sc-d47814d6-0 gVurjZ\"><\/figcaption><\/figure><\/div><\/div><\/div><\/section><div class=\"Article_read50Trigger___9Yaa\"><\/div><\/article><div><\/div><section id=\"ratingSection\" data-testid=\"Rating\" class=\"sc-b19de794-0 fyOyUO\"><p class=\"sc-b19de794-2 bxfTcF\">Deine Meinung z\u00e4hlt<\/p><\/section><div class=\"sc-3a2d8222-0 djpcZz\"><div class=\"sc-3a2d8222-1 ijiutJ\"><div class=\"sc-86d2098e-0 dxqCgP\"><button data-testid=\"RatingButton\" class=\"sc-4ddec95-0 butyPh\" 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200'000 P\u00e4sse verkauft\",\"style\":{}},{\"type\":\"textBlockArray\",\"items\":[{\"type\":\"htmlTextItem\",\"htmlText\":\"Die Genossenschaft erwartet durch die Erweiterung ein Umsatzwachstum von 35 Prozent und rechnet mit Einnahmen von \u00fcber 100 Millionen Franken. 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